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As of September 2025, Phuket's property market shows strong price variations across different areas and property types, with average prices ranging from 60,000 THB per square meter in budget-friendly zones to over 220,000 THB per square meter in ultra-luxury beachfront locations.
The island's premium branded condos command the highest prices per square meter, while emerging neighborhoods like Thalang and the East Coast offer compelling investment opportunities with significant growth potential driven by new infrastructure projects including hospitals and light rail development.
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Phuket property prices vary dramatically by location and type, with Bang Tao commanding 130,000-220,000 THB/sqm while budget areas like Thep Kasattri offer 107,000 THB/sqm.
Condos average 114,000-181,000 THB/sqm, villas range 70,000-180,000 THB/sqm, and townhouses typically cost 60,000-140,000 THB/sqm depending on location and amenities.
Property Type | Price Range (THB/sqm) | Best For | Average Total Cost |
---|---|---|---|
Premium Condos | 144,000 - 181,000 | Short-term rental & investment | 10-18M THB |
Standard Condos | 114,000 - 144,000 | Entry-level investment | 7-12M THB |
Luxury Villas | 95,000 - 180,000 | Lifestyle & privacy | 20-45M THB |
Standard Villas | 70,000 - 95,000 | Family residence | 15-25M THB |
Townhouses | 60,000 - 140,000 | Expat families | 8-16M THB |
Budget Properties | 65,000 - 107,000 | Local living | 5-10M THB |


What's the current average price per square meter in Phuket?
As of September 2025, the average price per square meter in Phuket varies significantly depending on property type and location.
Condos show the highest per-square-meter rates, with general market condos averaging 114,000 THB per square meter, premium beachfront units reaching 144,000 THB per square meter, and branded luxury condos commanding 150,000 to 181,000 THB per square meter.
Villas offer more space for your money with median prices ranging from 70,000 THB per square meter for standard properties up to 95,000 THB per square meter for luxury units. Branded villas in prime locations like Bang Tao and Layan can reach 162,000 to 180,000 THB per square meter.
Townhouses and other landed homes represent the most affordable option, typically ranging from 60,000 to 70,000 THB per square meter for mid-range properties, with high-end sea view units reaching up to 140,000 THB per square meter.
These prices reflect Phuket's position as a premium destination in Southeast Asia's real estate market.
How do prices vary between condos, villas, and townhouses?
Property prices in Phuket follow a clear hierarchy based on type, location, and amenities offered to buyers.
Condos command the highest prices per square meter because they're typically located in prime beachfront areas with direct access to amenities, pools, and concierge services. The compact size means you're paying a premium for location and convenience, making them ideal for short-term rental investments with strong yield potential.
Villas offer better value in terms of space but require higher absolute investment amounts. You get more living area, privacy, and often include land ownership or long-term leases. Luxury villas in established areas like Bang Tao provide exclusivity and lifestyle benefits that justify their premium pricing.
Townhouses strike a middle ground between condos and villas, offering family-friendly layouts at lower entry costs. They're particularly popular with expat families and long-term residents who want more space than a condo but don't need the full luxury package of a villa.
The price differential reflects not just the property itself but the lifestyle and investment potential each type provides in Phuket's unique market.
Which areas are most expensive, up-and-coming, and budget-friendly?
Area Category | Location | Price Range (THB/sqm) | Key Features |
---|---|---|---|
Most Expensive | Bang Tao/Cherng Talay | 130,000 - 220,000 | Ultra-luxury branded properties |
Most Expensive | Surin/Kamala | 110,000 - 180,000 | Premium beachfront locations |
Tourist Premium | Patong | 100,000 - 160,000 | Central tourist hub, high rental demand |
Up-and-Coming | Thalang | Around 144,000 | New infrastructure, hospital, light rail |
Up-and-Coming | East Coast | Emerging pricing | Growing investor attention |
Budget-Friendly | Phuket Town | 65,000 - 100,000 | Urban center, local community |
Budget-Friendly | Thep Kasattri | Around 107,000 | Most affordable developed area |
Can you give real examples of purchase prices for typical properties?
Here are specific examples of what you can expect to pay for different property types across Phuket's main areas in 2025.
In Bang Tao's ultra-luxury segment, a 100-square-meter branded condo will cost between 15 to 18 million THB, reflecting the premium for beachfront access and five-star amenities.
For family living in Rawai, a 250-square-meter villa typically ranges from 22 to 35 million THB, offering good value for space in a peaceful residential area popular with expats.
In Patong's tourist zone, a 75-square-meter two-bedroom condo sells for 7 to 9 million THB, providing strong rental income potential due to high tourist demand throughout the year.
Kathu townhouses offer excellent value for families, with 120-square-meter units priced between 8 to 11 million THB, combining affordability with practical living space.
These examples show how location, property type, and size dramatically affect total investment requirements in Phuket's diverse market.
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How does price per square meter change with property size?
Property size significantly impacts the price per square meter in Phuket, following an inverse relationship where smaller units command higher per-square-meter rates.
Smaller units like studios and one-bedroom condos achieve the highest per-square-meter pricing, often reaching 150,000 to 180,000 THB per square meter in premium locations. This premium reflects the efficient use of space and high demand from investors seeking rental income properties.
Medium-sized properties such as two to three-bedroom condos typically see per-square-meter rates drop to 120,000 to 150,000 THB, balancing space efficiency with marketability to both renters and buyers.
Large villas and extensive properties show the most favorable per-square-meter pricing, ranging from 70,000 to 180,000 THB depending on location and luxury level. While the per-square-meter cost decreases, the total investment requirement increases substantially.
This pricing structure means smaller properties offer easier entry points but at premium per-square-meter rates, while larger properties provide better space value but require significantly higher capital investment.
What's the total cost including all fees and taxes?
Beyond the purchase price, buying property in Phuket involves several mandatory fees and taxes that add approximately 3-6% to your total investment.
The transfer fee represents 2% of the property value, legally shared between buyer and seller but often negotiated as part of purchase terms. Stamp duty adds another 0.5% to your costs, calculated on the property's registered value.
If the seller has owned the property for less than five years, you'll face a specific business tax of 3.3%, though this is typically paid by the seller. Legal fees usually range from 0.5% to 1% of the purchase price for professional due diligence and documentation.
Additional costs include property registration, mortgage setup fees if financing, and various administrative charges that can add several thousand THB to your total investment.
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What do typical monthly mortgage payments look like?
Mortgage options in Phuket vary significantly between Thai citizens and foreign buyers, with locals enjoying more favorable terms and financing options.
Thai citizens and long-term residents can access local bank financing with interest rates ranging from 6% to 8% annually, loan-to-value ratios up to 70-80%, and repayment terms extending to 30 years maximum.
For a typical 10 million THB property with 7 million THB financed at 7.5% interest over 20 years, monthly payments would total approximately 56,300 THB covering both principal and interest components.
Foreign buyers face more restrictive financing options, with most purchases requiring cash payment or alternative financing arrangements through international banks or developer financing programs.
These payment structures make financing more accessible for local buyers and long-term residents while requiring foreign investors to plan for larger upfront capital requirements.
What are the smartest property choices for value and growth?
The smartest property investments in Phuket focus on branded developments in established luxury areas and emerging neighborhoods with strong infrastructure development.
Branded condos and villas in Cherng Talay, Bang Tao, and Layan offer the highest combination of capital appreciation potential, rental yields, lifestyle benefits, and market liquidity. These properties consistently outperform the market due to their premium positioning and international recognition.
Emerging neighborhoods like Thalang and the East Coast present compelling growth opportunities driven by new infrastructure including hospitals, light rail development, and improved connectivity to the airport and main tourist areas.
Sea-view properties in Surin and Kamala provide excellent rental yields combined with prestige and strong resale potential, making them ideal for investors seeking both income and appreciation.
Budget-conscious buyers should consider Phuket Town and Chalong for their reasonable entry prices and appeal to long-term expat residents and working professionals.

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How have property prices changed over 1 year and 5 years?
Phuket's property market has shown strong growth momentum over both short and long-term periods, with significant variations between property types and locations.
Over the past year, average condo prices have increased by 10% to 15%, reflecting strong demand from both investors and lifestyle buyers. Villa and land prices have grown more moderately at 5% to 8%, with the strongest growth in sought-after beachfront and branded developments.
The five-year growth story shows even more dramatic appreciation, with branded luxury properties experiencing 25% to 30% value increases. Typical residential properties have gained 15% to 20% over this period, while more affordable areas have seen lower but steady appreciation.
These growth rates significantly outpace inflation and demonstrate Phuket's appeal as both an investment destination and lifestyle choice for international buyers.
The consistent upward trend reflects Thailand's stable political environment, growing tourism industry, and Phuket's established position as Southeast Asia's premier resort destination.
What's the forecast for prices over 1, 5, and 10 years?
Phuket's property market outlook remains positive across all time horizons, supported by ongoing infrastructure development and sustained international demand.
Over the next year, expect steady price appreciation of 5% to 10% for condos and villas, driven by continued tourism recovery and international investment interest. Supply constraints in prime locations will support price stability and growth.
The five-year outlook shows particular strength for premium areas like Cherng Talay and Bang Tao, with potential appreciation of 20% to 30%. Up-and-coming zones including Thalang and the East Coast could outperform established areas as infrastructure projects come online.
Looking ahead 10 years, Phuket is likely to maintain its position as Southeast Asia's leading luxury resort destination, supporting sustained demand and price appreciation. However, risks include potential condo oversupply, changes to short-term rental regulations, and global economic conditions affecting tourism.
Conservative projections suggest continued steady growth, while optimistic scenarios based on infrastructure completion and tourism expansion could drive higher appreciation rates.
How does Phuket compare to other major tourist destinations?
Phuket's property pricing positions it competitively within the global luxury resort real estate market, offering premium positioning in Southeast Asia.
Compared to Bangkok, Phuket's premium beach condos typically cost 30% to 50% more per square meter, reflecting the island's resort lifestyle and beachfront premium over urban convenience.
Against Bali's prime real estate market, Phuket commands higher prices overall and is viewed as a more mature luxury market with better infrastructure and legal frameworks for foreign ownership.
Phuket offers higher overall prices than Pattaya while providing superior lifestyle factors, better international connectivity, and stronger long-term appreciation potential due to its premium positioning.
In global context, Phuket's premium segment pricing rivals Singapore's top resort zones but remains significantly below Hong Kong and major mainland Chinese coastal cities, making it attractive for international buyers seeking tropical luxury at relatively accessible price points.
What are the best property options based on your intended use?
- Living in Phuket: Choose villas or townhouses in expat-friendly areas like Rawai, Chalong, or Cherng Talay for lifestyle and community access. Phuket Town offers urban amenities for those preferring city living.
- Short-term rental investment: Focus on sea-view condos in major tourist zones including Bang Tao, Patong, and Kamala. Note that strict rental regulations for condos require careful compliance planning.
- Long-term rental strategy: Target family homes and apartments near international schools and expat communities in Rawai, Nai Harn, and Chalong areas where long-term tenants prefer stable housing.
- Resale and capital appreciation: Invest in branded villas and condos in Cherng Talay, Bang Tao, and Layan for maximum appreciation potential, or consider launch units in emerging areas like Thalang and East Coast.
- Budget-conscious buyers: Look at townhouses and simple apartments in Kathu, Chalong, or Thep Kasattri for affordable entry into Phuket's property market with steady value potential.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are advised to consult with a qualified professional before making any investment decisions. We do not assume any liability for actions taken based on the information provided.
Phuket's property market in 2025 continues to favor premium branded assets in leading locations for both growth potential and lifestyle value.
While emerging areas with new infrastructure provide compelling opportunities for outperformance, investors should carefully consider risks including oversupply and evolving short-term rental regulations.
It's something we develop in our Thailand property pack.
Sources
- Thai Residential - Phuket Property Market Trends 2025
- Blue Point Condo - Phuket Investment Guide 2025
- C9 Hotelworks - Phuket Property Market Report May 2025
- RE/MAX Thailand - Market Report 2025 H1
- Modern Diplomacy - Thailand Real Estate Opportunities 2025
- Phuket Buy House - Property Prices 2025
- JFTB Real Estate - Phuket Property Market 2025
- Home in Phuket - Top 5 Emerging Neighborhoods 2025