Get all the data you need about the real estate market in Phuket
This blog post is regularly updated to reflect the latest available data on Phuket apartment purchase prices.
Prices in Phuket's property market can shift quickly, so we keep this page current so you always have a reliable starting point.
The figures you see here reflect the Phuket apartment market as of 2026.
And if you're planning to buy a property in Phuket, you may want to download our real estate pack about Phuket.
Fact-checked and reviewed by our local expert
Attaya Suriyawonghae 🇹ðŸ‡
Real Estate Broker, Zest Real Estate
A quick summary table
| Metric | Value |
|---|---|
| Most expensive Phuket neighborhood for apartments | Laguna |
| Most affordable Phuket neighborhood for apartments | Chalong |
| Average price per square meter across all Phuket neighborhoods | THB 157,000 |
| Median apartment price across Phuket | THB 7,500,000 |
| Lowest realistic starting budget in Phuket | THB 2,100,000 (Chalong) |
| Most expensive apartment type in Phuket by bedroom count | Two-bedroom apartments |
| Most affordable apartment type in Phuket by bedroom count | Studio apartments |
| Average price for a studio apartment in Phuket | THB 5,100,000 |
| Average price for a one-bedroom apartment in Phuket | THB 6,900,000 |
| Average price for a two-bedroom apartment in Phuket | THB 12,400,000 |
| Price gap between the most expensive and least expensive Phuket neighborhood | THB 113,600 per sqm (Laguna vs. Chalong) |
| Price spread across all ranked Phuket neighborhoods | THB 96,400 to THB 210,000 per sqm |
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Phuket neighborhoods in 2026 ranked by apartment purchase price
This table ranks the top neighborhoods in the Phuket apartment market by purchase price, from the most expensive to the most affordable.
For each Phuket neighborhood, the table includes the average price per square meter, the median property price, the starting budget, the average price for a studio apartment, a one-bedroom apartment, and a two-bedroom apartment, the typical buyer profile, the key advantages, the key drawbacks, and the market segment.
Finally, please note you'll find much more detailed data in our real estate pack about Phuket.
| Rank | Neighborhood | Average Price per Square Meter | Median Property Price | Starting Budget | Average Price for a Studio Apartment | Average Price for a One-Bedroom Apartment | Average Price for a Two-Bedroom Apartment | Typical Buyers | Key Pros | Key Cons | Market Segment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Laguna | THB 210,000 | THB 16,400,000 | THB 5,200,000 | THB 5,400,000 | THB 8,000,000 | THB 34,100,000 | Resort-lifestyle upgraders seeking Phuket's most polished integrated community | Phuket's most established integrated resort area with golf, managed hotel facilities, and strong premium resale appeal | Two-bedroom units reach very high prices and entry-level stock is limited, making Laguna difficult for first-time buyers | Luxury |
| 2 | Layan Beach | THB 189,000 | THB 8,100,000 | THB 5,400,000 | THB 6,200,000 | THB 8,700,000 | THB 18,500,000 | Quiet luxury buyers wanting a low-density beach feel close to Phuket's west-coast amenities | Calmer and more upscale than Bang Tao with a private beach atmosphere and a smaller, more exclusive apartment supply | Less walkable day-to-day convenience and fewer affordable apartment options than other west-coast Phuket zones | Luxury |
| 3 | Bang Tao Beach | THB 180,000 | THB 8,100,000 | THB 3,000,000 | THB 5,200,000 | THB 7,400,000 | THB 16,900,000 | Yield-focused lifestyle buyers who want strong Phuket rental demand and beach access | Phuket's deepest premium apartment market, with heavy new-project activity, a long beach, and solid rental income potential | Traffic congestion and a large pipeline of new supply mean project selection matters more than the area label alone | Premium |
| 4 | Surin Beach | THB 177,000 | THB 7,800,000 | THB 3,000,000 | THB 6,000,000 | THB 8,200,000 | THB 15,300,000 | Boutique luxury buyers seeking a smaller, more exclusive Phuket beach enclave | Higher prestige than most Phuket west-coast areas, with strong pricing for compact premium apartments in a tight supply market | Fewer buildings than Bang Tao means less choice and less bargaining flexibility for buyers | Premium |
| 5 | Patong Beach | THB 177,000 | THB 7,700,000 | THB 2,200,000 | THB 5,400,000 | THB 9,000,000 | THB 13,100,000 | Short-let investor buyers targeting Phuket's highest tourism footfall | Best Phuket location for pure tourism exposure, nightlife access, and strong small-unit short-term rental demand | Noise, congestion, and a less residential feel make Patong harder to enjoy as a calm permanent home | Premium |
| 6 | Kamala | THB 168,000 | THB 9,100,000 | THB 5,000,000 | THB 6,900,000 | THB 9,000,000 | THB 14,100,000 | Upscale long-stay buyers wanting west-coast Phuket prestige without Patong's crowds | Premium resort atmosphere, a quieter shoreline, and strong appeal for buyers who want quality without the tourist-strip energy | Entry prices are high and many Kamala projects are lifestyle-oriented rather than practical everyday apartments | Premium |
| 7 | Karon | THB 157,000 | THB 7,800,000 | THB 2,600,000 | THB 5,300,000 | THB 6,900,000 | THB 10,700,000 | Balanced beach buyers who want Phuket beach access at better value than the top luxury clusters | Broad choice of beach-area apartments with stronger value than the highest-priced west-coast Phuket neighborhoods | Building quality varies a lot, so buyers need to check older Karon stock carefully before committing | Mid-Market |
| 8 | Kata Beach | THB 156,000 | THB 7,600,000 | THB 3,500,000 | THB 5,400,000 | THB 6,600,000 | THB 10,500,000 | Lifestyle holiday-home buyers who love Kata's beach village character and good dining scene | Popular Phuket beach village feel with strong holiday-rental appeal for compact resort apartments | Smaller market than Karon with less budget stock and fewer options for buyers looking for a full-time home | Mid-Market |
| 9 | Nai Harn Beach | THB 139,000 | THB 6,200,000 | THB 3,700,000 | THB 4,700,000 | THB 6,800,000 | THB 9,900,000 | Expat lifestyle buyers who want a relaxed south Phuket beach market with better value than the west coast | Relaxed beach setting with strong expat appeal, a calm everyday pace, and meaningfully lower prices than premium west-coast Phuket zones | More seasonal and less central than other Phuket markets, so it suits lifestyle buyers better than daily commuters | Mid-Market |
| 10 | Rawai | THB 135,000 | THB 6,200,000 | THB 3,000,000 | THB 4,600,000 | THB 6,300,000 | THB 10,200,000 | Long-stay expat buyers who want a deep apartment inventory and a strong local community in south Phuket | One of Phuket's deepest expat-oriented apartment zones with a strong long-stay community and easier pricing than the luxury west-coast strip | Rawai is not a classic swim-beach location, so buyers who prioritize direct beach access often prefer nearby Nai Harn instead | Mid-Market |
| 11 | Phuket Town | THB 134,000 | THB 5,700,000 | THB 2,300,000 | THB 4,700,000 | THB 5,600,000 | THB 9,400,000 | Local urban buyers who prioritize year-round convenience over beach access | Best fit for daily living in Phuket, with hospitals, schools, shopping, and services that work year-round regardless of tourism season | No beach premium means resale demand is more practical than aspirational, limiting price growth compared to coastal Phuket areas | Affordable |
| 12 | Chalong | THB 96,400 | THB 5,300,000 | THB 2,100,000 | THB 2,400,000 | THB 3,100,000 | THB 5,500,000 | Budget-conscious buyers and marina-area residents looking for the most accessible Phuket apartment prices | Lowest entry pricing in this ranking, with marina access and practical south Phuket daily services within easy reach | Less beach prestige and a weaker premium resale story than Phuket's west-coast apartment markets | Budget |
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Key insights about apartment purchase prices in Phuket
Insights
- Phuket's Laguna costs about 2.2 times more per square meter than Chalong, meaning you get roughly twice the space in Chalong for the same budget you would spend in Laguna.
- In Phuket in 2026, even the most affordable neighborhood, Chalong, still requires a starting budget above THB 2 million, so there is no truly cheap entry point anywhere on the island.
- Kamala has a higher median apartment price than Patong despite having a lower price per square meter, which means Kamala's apartments tend to be larger on average even though the individual square meter costs less.
- Karon and Kata price almost identically at around THB 156,000 to 157,000 per square meter, so for buyers choosing between the two, the quality of the specific building matters much more than the neighborhood label.
- Phuket's west-coast beach neighborhoods, from Layan down to Karon, almost all sit above THB 156,000 per square meter, which sets a clear pricing floor for beachside apartment ownership on the island's most desirable coastline.
- Nai Harn is meaningfully more expensive per square meter than Rawai, even though both are in the same south Phuket area, because Nai Harn's direct beach access drives a genuine price premium.
- Patong's average one-bedroom apartment in 2026 costs around THB 9 million, which is higher than Bang Tao at THB 7.4 million, partly because Patong's short-term rental potential pushes investor demand and prices for small units specifically.
- The two-bedroom price gap between Laguna at THB 34.1 million and Chalong at THB 5.5 million is enormous, which means Phuket's family-size apartment market is far more stratified than its studio segment.
- Phuket Town's median apartment price is around THB 5.7 million in 2026, which is not cheap by global standards, even though it is the urban, non-beach part of the island with no direct sea access.
- In eight of the twelve ranked Phuket neighborhoods, the average studio apartment already costs more than THB 5 million, confirming that studio units in popular Phuket areas are not budget products despite their small size.
- Layan is priced higher than Bang Tao on a per-square-meter basis even though it is geographically close, because its apartment supply is smaller, quieter, and more upscale, making scarcity a real pricing factor.
- Rawai and Nai Harn together represent Phuket's clearest middle ground for buyers who want a beach-lifestyle setting without paying the full west-coast premium, with starting budgets around THB 3 million to 3.7 million.
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About our methodology
Estimating apartment purchase prices across Phuket's neighborhoods is not straightforward. There is no single official price series that breaks down apartment values by neighborhood on the island. So we built our estimates by combining official Thai market data, institutional research reports, and live neighborhood listing pages with current pricing data.
We also believe it is important to show our reasoning. It is one of the ways we make our work solid, transparent, and rigorous, just as you will see in our real estate pack about Phuket.
First, please note that this data is updated regularly, so what you see here reflects the current values as of today.
In order to get reliable data, we applied a strict source filter. We only used authoritative, verifiable sources, not random listings or unsupported figures. More on that point below.
For each Phuket neighborhood, we aggregated the freshest apartment purchase price data available. When possible, we cross-checked multiple sources to confirm the same price range.
This allowed us to estimate the average price per square meter and the median property price for each Phuket neighborhood.
We also calculated the starting budget, which represents the lowest realistic entry point to buy an apartment in that neighborhood. This is not the cheapest possible listing, but a real, achievable floor for a standard apartment purchase in Phuket.
For each apartment category, we estimated an average purchase price based on local Phuket market conventions. The typical size and layout of a studio, a one-bedroom, and a two-bedroom apartment can vary across Phuket neighborhoods, so we adapted our estimates accordingly.
These estimates were not applied as one flat number across the island. They were adjusted by neighborhood and apartment type to better reflect local ownership conditions and Phuket price levels.
This table should therefore be read as a structured market estimate, not as an exact guarantee of transaction prices. Honesty, quality, and rigor are at the core of our work, and they are also what you will find in our real estate pack about Phuket.
What sources have we used to write this blog article?
Whether it's in our blog articles or the market analyses included in our real estate pack about Phuket, we rely on verifiable sources and a transparent methodology.
We also aim to be fully transparent, so below we've listed the authoritative sources we used, and explained how we used them and the methods behind our estimates.
| Source | Why it is reliable | How we used it |
|---|---|---|
| Bank of Thailand Residential Property Price Index | It is Thailand's official central-bank residential price series, making it the most authoritative macro housing benchmark available. | We used it to anchor our Phuket apartment price estimates within the national and regional housing price context. It served as a macro sense-check to make sure our neighborhood numbers stayed realistic. |
| Bank of Thailand RPPI Technical Paper | It explains the official methodology behind Thailand's housing price index in full technical detail. | We used it to understand exactly what the official index covers and does not cover. This helped us avoid overstating the precision of Phuket neighborhood-level apartment data where no official series exists. |
| Knight Frank Phuket Villa and Condominium Market 2024 Year-End Report | Knight Frank is a major international real estate research firm with dedicated Phuket market coverage and a strong regional track record. | We used it to identify Phuket's most sought-after residential and investor zones. We cross-checked which west-coast and south-coast areas are genuinely high-demand versus those that are simply well-marketed. |
| Colliers Radar Phuket Residential Market 2024 | Colliers is a major global property consultancy with dedicated Thailand research coverage and reliable supply-and-demand tracking. | We used it to cross-check new condo supply figures, absorption rates, and 2025 launch expectations in Phuket. We also validated which neighborhoods have seen the strongest and most sustained buyer demand. |
| CBRE Phuket Condos and Villas 2025 | CBRE is one of the largest global real estate advisory firms and publishes dedicated Phuket residential market guidance. | We used it as a second institutional check on Phuket's residential cycle and the key demand drivers active in 2025 and into 2026. It confirmed that condominiums remain a core product in Phuket's buyer mix. |
| Property Hua Hin Phuket Condo Overview Page | It is a large live listing database that publishes current pricing summaries by unit type and area across Thailand. | We used it to benchmark island-wide studio, one-bedroom, and two-bedroom asking levels for Phuket apartments. It also allowed us to compare each neighborhood back to the broader Phuket apartment market as a whole. |
| Homes Thailand Surin Beach Condos Page | It is a live local market page with current median and by-bedroom averages specifically for the Surin Beach area. | We used it because Surin Beach is a small but important premium Phuket enclave that other portals sometimes merge with Bang Tao. It allowed us to capture Surin's distinct higher per-square-meter pricing and tighter supply independently. |
| FazWaz Kamala Condos Page | FazWaz is a widely used Thailand property portal with area-level pricing summaries that are regularly updated. | We used it to price Kamala's apartment market because it provides current median and average unit-type values for that area. It allowed us to compare Kamala's premium resort market against Patong and Surin on a consistent basis. |
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