Buying real estate in Sapporo?

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15 strong reasons to buy property in Sapporo in 2025

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Authored by the expert who managed and guided the team behind the Japan Property Pack

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Everything you need to know before buying real estate is included in our Japan Property Pack

Why is Sapporo emerging as a prime destination for property investment in 2025? Is it the attractive rental returns, the thriving tourism sector, or the competitive pricing compared to other international markets? What are the key benefits for investors?

We frequently encounter these questions because we are actively engaged with developers, real estate agents, and investors like you in Sapporo. Given the growing interest in this market, we've decided to compile our insights into a comprehensive article for everyone's benefit.

Our aim is to present a compelling case for investing in Sapporo's real estate market, supported by our firsthand experience and market expertise.

If you feel we've overlooked an important aspect or want more information, please reach out (we respond very quickly). Your feedback enhances our content.

Finally, please remember that this is not financial or investment advice. Real estate investment involves inherent risks, and market conditions can change unexpectedly. We strongly recommend conducting thorough research and consulting with a qualified financial advisor before making any investment decisions.

How this content was created 🔎📝

At BambooRoutes, we study the Sapporo real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

Our process started with insights drawn from these conversations and what we observed firsthand. Then, to make our points more solid, we turned to trusted sources like JETRO, Statista, and the City of Sapporo (among many others).

We only include reasons to invest that are backed by credible sources, solid context, and clear information.

If we can’t find enough supporting data or context, we leave it out. There’s no point in presenting vague claims or overly optimistic assumptions that don’t hold up to scrutiny. Our goal is to provide you with a reliable and well-researched analysis of why this market is a smart choice for property investment—not just a list of unsupported ideas.

Every source and citation is clearly listed because we believe in transparency and want you to have the tools to dig deeper if you wish (we always encourage you to conduct your own research).

We also use a bit of AI during the writing process. This ensures that our explanations are clear and free from grammar or syntax errors, giving you content that’s easy to read and understand.

To make the information even more engaging, our team has crafted bespoke infographics that aggregate, summarize, and visualize key market trends. These visuals highlight why this market is such a strong investment opportunity. We hope you’ll find them useful! All additional illustrations and media were designed in-house to ensure the highest quality and relevance.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) In Sapporo, you can find lower property prices than in Tokyo, offering better potential for capital appreciation

In 2023 and 2024, property prices in Sapporo were much lower than in Tokyo.

Imagine buying a place in Sapporo's city center for ¥350,000 per square meter, while in Tokyo, you'd be looking at a hefty ¥1,538,416.81. This huge gap makes Sapporo's real estate market much more affordable and attractive for potential buyers.

For a cozy 1-bedroom apartment, you'd pay ¥75,000 in Sapporo, but in Tokyo, it's a steep ¥163,115.59. If you're thinking bigger, a 3-bedroom in Sapporo is ¥107,500, compared to Tokyo's ¥415,095.56. Tokyo's prices are more than double, hinting at Sapporo's potential for capital growth as it catches up.

Sapporo isn't just sitting still; it's buzzing with urban development. New projects like a subway system and Chitose Airport upgrades are making the city more accessible. These changes are likely to draw more people, pushing property values up.

Investors, take note: Sapporo's rental yields are higher, averaging 4.78% compared to Tokyo's 2.8%. This means investing in Sapporo could offer more stable and lucrative returns, making it a smart choice for those eyeing growth opportunities.

With all these factors, Sapporo stands out as a promising spot for property investment. The city's relatively low property prices compared to Tokyo offer higher potential for capital appreciation.

Sources: Numbeo, Olympics.com, UNWTO, Global Property Guide

2) Sapporo’s tech and innovation sectors are growing, which means more jobs and housing demand

Sapporo is becoming a tech and innovation hub, attracting attention from potential property buyers.

The city is buzzing with increasing tech job opportunities, signaling a demand for skilled professionals. This shift is not just about numbers; it's about creating a vibrant community where tech enthusiasts can thrive.

Imagine walking into a place like the Sapporo Incubation Hub or Creative Lounge Share, where startups are sprouting like mushrooms after rain. These spaces offer more than just a desk; they provide a chance to connect, learn, and grow, fueling the local economy.

The government is rolling out the red carpet for tech businesses with generous subsidies. For example, if you're setting up a new IT or bio business, you could snag a cool 1 million yen per employee for R&D. This kind of support is a magnet for innovation.

Local universities, especially Hokkaido University, are churning out IT talent ready to dive into the industry. This partnership between academia and tech companies is a win-win, ensuring a steady stream of fresh ideas and skilled workers.

All this tech buzz is making Sapporo's real estate market sizzle. Young professionals are flocking to tech-centric areas, driving up the demand for housing. It's a dynamic scene, with new housing options popping up to meet the needs of this growing workforce.

Sources: Sapporo Strategic Industries, Startup Ecosystem Sapporo, JETRO Sapporo City

infographics rental yields citiesSapporo

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Japan versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.

3) Sapporo’s international community is growing, so there’s a demand for diverse housing options

Sapporo's international community is growing rapidly, with more foreign residents calling the city home.

Back in 2013, there were about 9,000 foreigners in Sapporo, but by 2023, that number had jumped to approximately 15,960. This surge means there's a real need for diverse housing options to suit the unique needs of these newcomers.

International businesses are also expanding in Sapporo, thanks to initiatives like the Sapporo Transnational Expansion & Partnership (STEP). This program supports the influx of expatriates, who are moving to the city for work, and they need a variety of housing choices to match their different lifestyles.

To make these international residents feel at home, Sapporo is developing multicultural neighborhoods. These areas offer amenities like international grocery stores and language schools, which are crucial for creating a welcoming environment.

Such efforts show Sapporo's commitment to accommodating its international population, making it an attractive place for foreigners to settle. The city's approach is not just about housing but also about building communities that cater to the diverse needs of its residents.

Sources: Find Hokkaido Agents, Sapporo STEP

4) Sapporo’s winter sports fame draws tourists all year, making it easy to rent out your property short-term

Sapporo is becoming a hot spot for winter sports enthusiasts, drawing in millions of tourists each year.

Events like the Sapporo Snow Festival are a big hit, with 2.39 million visitors flocking to the city in 2024. This surge in tourists means there's a growing need for short-term rentals, especially during the winter months.

The city is well-prepared for this influx, thanks to its solid infrastructure. Facilities from the 1972 Winter Olympics are still in use, ensuring high occupancy rates for short-term stays. Plus, with more international flights landing at New Chitose Airport, it's easier than ever for visitors to come and enjoy what Sapporo has to offer.

Government efforts are also playing a big role. They've been investing in winter sports facilities, which has helped cement Sapporo's reputation as a top winter sports destination. This, along with positive media coverage, keeps tourists coming all year round, further boosting the demand for short-term accommodations.

For those considering buying property in Sapporo, this trend is worth noting. The city's appeal as a winter sports hub is not just seasonal; it's a year-round attraction. This means that investing in property here could be a smart move, given the consistent demand for short-term rentals.

Whether you're looking to buy a vacation home or an investment property, Sapporo's growing popularity makes it an attractive option. With its rich history, modern amenities, and steady stream of tourists, the city offers plenty of opportunities for property buyers.

Sources: Kyodo News, UNWTO Case Study, Inside the Games

5) Sapporo’s tourism development focus means long-term growth in the hospitality sector

Sapporo is betting big on tourism to boost its hospitality sector for the long haul.

In 2024, the famous Sapporo Snow Festival drew in around 2.39 million visitors, showing just how popular the city is becoming. This surge in tourists is a clear sign that Sapporo is catching the eye of travelers worldwide.

Sapporo isn't just sitting back; it's actively promoting itself as a top tourist spot. By joining the Global Sustainable Tourism Council in 2024, the city is proving its dedication to sustainable tourism practices, which is a big deal for today's eco-conscious travelers. Plus, the "Sapporo Tourism City Development Plan" is all about making the city more appealing and livable, aiming to put Sapporo on the global map.

Another big draw is Sapporo's solid transport setup. The Sapporo terminal station sees over 95,000 daily users, giving the city a leg up in accessibility. And with the Hokkaido Shinkansen Bullet Train set to reach Sapporo by 2030, getting here from Tokyo will be a breeze.

These efforts are not just about numbers; they're about creating a vibrant, sustainable city that people want to visit and live in. Sapporo's strategic moves are setting the stage for a thriving hospitality scene.

Sources: GSTC, UNWTO, Statista

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6) With major corporations in Sapporo, stable jobs boost housing demand

Major corporations in Sapporo, like Sapporo Holdings, provide stable employment opportunities, which is a big plus for the housing market.

In 2023, Sapporo Holdings kept about 6,600 people on their payroll, showing consistent employment levels from the previous year. This kind of job stability means many folks have a steady income, making it easier for them to afford homes.

In 2022, Sapporo had a job-to-applicants ratio of 1.10, meaning there were more jobs than people looking for them. This is great news for job seekers and helps create a stable job environment. When people feel secure in their jobs, they're more likely to buy or rent homes, boosting the housing market.

The real estate scene in Sapporo is on the rise, thanks to new condos, hotels, and hospitals popping up, especially near Sapporo Station. This development is driving up demand for rentals and private homes, making the city a hot spot for living and investing. Stable jobs from big companies support this housing demand, as people with secure employment are more inclined to settle in these booming areas.

With major corporations offering job security, Sapporo's housing market is thriving. People with steady jobs are more likely to invest in homes, whether buying or renting, which keeps the market lively.

So, if you're thinking about buying property in Sapporo, know that the city's job market and real estate growth are closely linked, thanks to the presence of these big companies.

Sources: City of Sapporo, Housing Japan, Statista

7) Sapporo’s Snow Festival draws millions, boosting rental demand during the event

The Sapporo Snow Festival is a huge draw, attracting millions of visitors each year.

In 2024, the festival saw a jump to 2.39 million visitors, up from 1.75 million in 2023. This surge shows how the festival's popularity is skyrocketing, pulling in larger crowds than ever before.

Hotels in Sapporo, especially those near Odori Park, are packed during the festival. The Royal Park Canvas Sapporo Odori Park, just a stone's throw from the action, experiences a booking frenzy. This rush for rooms pushes up short-term rental prices, with many places offering free cancellation to lock in guests.

The festival is a goldmine for the city, bringing in massive revenue. Back in 2015, it generated 41.9 billion yen, and the numbers are climbing each year. Property owners are cashing in with high rental yields, often seeing full occupancy during the festival.

Sources: Statista, Live Japan, Prothom Alo English

8) Sapporo’s strong healthcare system makes it ideal for retirees seeking quality medical care

Sapporo's healthcare system is a big draw for retirees because it offers plenty of hospitals and clinics.

In 2023, Sapporo had 199 hospitals with 36,446 beds and 1,493 general clinics, making medical care easily accessible. This means you won't have to travel far for healthcare, which is a huge plus for anyone considering a move here.

The city also boasts Sapporo Medical University, known for its cutting-edge medical services and research. They offer specialized treatments like cancer therapy and regenerative medicine, which are essential for retirees looking for comprehensive healthcare.

On top of that, the government has poured resources into healthcare infrastructure. Take the Sapporo City General Hospital, for example, which is equipped with modern facilities. This kind of investment ensures the healthcare system can handle the needs of an aging population.

For retirees, having access to such a robust healthcare system is a significant advantage. It means peace of mind knowing that quality medical care is just around the corner.

With these healthcare benefits, Sapporo stands out as a top choice for those looking to retire in a place where their health needs are well taken care of.

Sources: City of Sapporo, Sapporo Medical University

statistics infographics real estate market Sapporo

We have made this infographic to give you a quick and clear snapshot of the property market in Japan. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

9) Sapporo’s location makes it a perfect gateway for nature lovers exploring Hokkaido’s attractions

Sapporo is perfectly positioned as a gateway to Hokkaido's stunning natural attractions, making it a favorite among nature enthusiasts.

In 2023, Hokkaido experienced a notable increase in international visitors, with Sapporo being a primary entry point. This influx underscores the growing allure of the region's breathtaking landscapes. The city's closeness to national parks and ski resorts is a major draw, especially for those who love the outdoors.

Hokkaido's ski resorts are a big hit, with the market valued at USD 0.57 billion in 2024. This shows just how popular winter sports are in the area. Beyond skiing, eco-tourism and nature-based activities are gaining traction, attracting more visitors eager to explore the region's natural wonders.

Sapporo's infrastructure is well-equipped to handle this tourism surge. New Chitose Airport offers convenient access to Hokkaido's attractions, making travel a breeze. The city's dedication to sustainable tourism practices boosts its image as a nature tourism hub, appealing to environmentally conscious travelers.

Media coverage frequently highlights Sapporo's role as a gateway to Hokkaido's natural beauty, further enhancing its appeal. The city's strategic location and easy access to nature make it a top choice for those looking to immerse themselves in the great outdoors.

For anyone considering a property in the area, Sapporo's blend of urban convenience and proximity to nature is a compelling combination. The city's commitment to sustainability and its vibrant tourism scene make it an attractive option for potential buyers.

Sources: Road Genius, Future Data Stats, Japan Travel, GSTC Council

10) Families looking for a healthy lifestyle will love Sapporo’s clean and green environment

Sapporo's clean and green environment is a magnet for families wanting a healthy lifestyle.

Imagine breathing in fresh air every day; that's Sapporo for you. The city's air quality is consistently good, with a current Air Quality Index (AQI) of 26, which means the air is clean and safe. Even back in 2023, the most polluted month had an AQI of just 48, still within a healthy range.

Green spaces are everywhere in Sapporo. With places like Moerenuma Park and Mt. Moiwa, the city offers ample opportunities for outdoor activities. These parks are not just for show; they are buzzing with families enjoying nature, which is great for both physical and mental health.

Sapporo is also big on sustainability. The city has rolled out initiatives like the "Next Generation Housing" standard, which promotes energy-efficient and well-insulated homes. This not only reduces environmental impact but also ensures a healthier living environment for everyone.

Families are drawn to Sapporo not just for its clean air and green spaces but also for its commitment to a sustainable future. The city's efforts in maintaining a low-carbon footprint are evident in its urban planning and community projects.

Living in Sapporo means being part of a community that values health, nature, and sustainability. It's a place where families can thrive, surrounded by clean air and lush parks, all while contributing to a greener planet.

Sources: Sapporo Air Quality Index (AQI), Sapporo 2024 Facts and Figures, Compendium of Best Practices on Low-Carbon Cities in North-East Asia

11) Sapporo’s clean environment and efficient waste management improve residents' quality of life

Sapporo's waste management system is top-notch, making life better for everyone who lives there.

In 2023, Sapporo collected 111,691 tons of recyclables, a big chunk of the total waste. This shows the city's strong commitment to cutting down on waste and being eco-friendly. The balance in waste management is impressive, with 420,693 tons incinerated and only 22,461 tons sent to landfills. This smart system keeps landfill use low and recycling high.

From 2016 to 2021, Sapporo managed to cut CO2 emissions by 14.1%, dropping to 10,250,000 tons. This is a clear sign of how their waste practices are helping the environment. The community is a big part of this success. Programs like the "Sapporo waste reduction campaign" and "Sapporo slim Sunday" get locals involved in cutting waste, boosting satisfaction with the city's cleanliness.

Even junior high school students are pitching in through projects like the "Okayama Minan Model," showing how everyone is getting involved in keeping Sapporo clean and green. This community spirit is a key reason why Sapporo's waste management is so effective. The city's efforts are not just about managing waste but also about engaging its residents in meaningful ways.

Sources: Sapporo 2024 Facts and Figures, Country 3R Progress Report

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12) Sapporo’s mix of city life and nature attracts a wide variety of tenants

Sapporo's mix of city life and nature is a big hit with many potential renters.

With tourism on the rise, Sapporo is becoming a hot spot, boosting the rental market. People love cities that offer both urban excitement and natural beauty, and Sapporo delivers with its modern amenities and nearby mountains.

More expatriates and international students are choosing Sapporo, showing its appeal as a place to live and work. The city's natural surroundings are perfect for outdoor fun, attracting both locals and visitors.

For those who enjoy skiing or hiking, Sapporo's location is ideal. The city is not just about work and study; it offers a lifestyle that balances the hustle of city life with the tranquility of nature.

Investors are noticing this trend, as the demand for rental properties continues to grow. Sapporo's unique charm lies in its ability to offer something for everyone, from bustling city streets to serene natural escapes.

Sources: Find Hokkaido Agents, MEC Integrated Report 2024, Hokkaido University

13) Sapporo’s famous food scene attracts culinary tourists, boosting your Airbnb rental potential

Sapporo's food scene, especially its famous miso-flavored ramen, is a magnet for culinary tourists.

Since the 1980s, Sapporo's ramen has gained international fame, with the bustling "Ramen Alley" in Susukino showcasing numerous high-quality ramen shops. This area is a must-visit for food lovers, offering a taste of authentic Japanese cuisine.

In recent years, Sapporo has become a hotspot for tourists, largely due to its culinary delights. Back in 2015, the city welcomed 13.6 million visitors, many of whom were drawn by its vibrant food scene. Events like the Sapporo Autumn Fest, which attracts over two million people annually, highlight the city's diverse local cuisine.

This surge in culinary tourism has led to a boom in Airbnb opportunities. As of 2023, Sapporo boasted 1,030 Airbnb listings, with an average daily rate of ¥7,962 and an occupancy rate of 34%. This trend reflects the growing demand for short-term rentals among tourists eager to explore Sapporo's food offerings.

For those considering property investment, Sapporo's thriving food scene and increasing tourist numbers present a promising opportunity. The city's culinary reputation continues to draw visitors, creating a steady demand for accommodations.

Investing in Sapporo means tapping into a market driven by culinary tourism, where the love for ramen and local cuisine fuels the hospitality industry. With its unique blend of tradition and modernity, Sapporo offers a vibrant backdrop for property investment.

Sources: Tanuki Stories, Airbtics, Sapporo Travel

14) In Sapporo, the local government makes it easy for foreign investors to buy property

The local government in Sapporo is making it easier for foreign investors to buy property.

One big help is the Japan Active Investor Visa program, which offers a simple way for investors to get temporary residence. This visa can be renewed and might even lead to permanent residency and citizenship. It's a great option if you're thinking about settling down in Japan.

Language barriers can be tricky, but Sapporo has you covered. Real estate agencies like Find Hokkaido Agents offer multilingual support, making the buying process much smoother. They help you understand everything, so you don't feel lost in translation.

There's also been a change in the Real Property Registration Act. This update makes it easier for foreign buyers to register their properties. It's a clear sign that the local government is keen on welcoming international investors.

With these changes, foreign investment in Japan's real estate market is on the rise. Sapporo is becoming a hotspot for international buyers, thanks to these supportive measures.

So, if you're considering buying property in Sapporo, know that the process is more accessible than ever. The local government is actively working to make things easier for you.

Sources: E-Housing, Japan Property Central, IMI Daily, Find Hokkaido Agents

infographics comparison property prices Sapporo

We made this infographic to show you how property prices in Japan compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

15) Sapporo’s urban design offers a great mix of living, working, and leisure spaces

Sapporo's urban layout is a model of smart planning, blending homes, businesses, and fun spots seamlessly.

Living in Sapporo is a joy, thanks to its high rankings in livability indices. This is no accident; the city has a strategic vision that focuses on improving life quality and community spirit. Zoning laws here are designed to mix living, working, and leisure spaces, making life convenient and enjoyable.

Green spaces are everywhere, making Sapporo a city where nature and urban life coexist beautifully. Parks and recreational areas are easily accessible, offering residents plenty of chances to enjoy the outdoors. This setup not only boosts livability but also strengthens community bonds and enhances well-being.

The real estate scene in Sapporo is thriving, with a stable balance between residential and commercial properties. Land prices have appreciated significantly, showing a healthy and growing market. This balance is key to keeping the economy vibrant and ensuring that both people and businesses flourish.

For those considering a move, Sapporo offers a well-rounded urban experience. The city's thoughtful design ensures that everything you need is within reach, from shopping and dining to parks and schools. It's a place where you can truly live, work, and play without hassle.

Whether you're looking to buy a home or invest in commercial property, Sapporo's well-planned layout promises a balanced and fulfilling lifestyle. The city's commitment to integrating residential, commercial, and recreational spaces makes it a standout choice.

Sources: Sapporo City Development Strategic Vision, Sapporo Land Prices, Top 20 Urban Design Projects Of 2024

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.