Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Phuket's property market is included in our pack
Phuket's property market is experiencing significant momentum in 2025, with prices rising 10-15% and strong foreign investment driving demand across key neighborhoods.
As of September 2025, the island maintains its position as one of Southeast Asia's most attractive real estate investment destinations, with rental yields exceeding 10% in prime areas and over 40,600 residential units available across 343 active developments.
If you want to go deeper, you can check our pack of documents related to the real estate market in Thailand, based on reliable facts and data, not opinions or rumors.
Phuket's property market remains robust in 2025, with condo prices averaging THB 144,000-180,000 per sqm and villa prices ranging from THB 70,000-150,000 per sqm, representing 10-15% annual growth.
Foreign buyers account for 60-70% of luxury purchases, with Russian, Chinese, European, and Middle Eastern investors leading the market, while rental yields consistently exceed 10% in prime areas like Bang Tao and Cherng Talay.
| Property Type | Average Price/sqm | Rental Yield | Foreign Buyer Share |
|---|---|---|---|
| Luxury Condos | THB 144,000-180,000 | 8-15% | 60-70% |
| Standard Condos | THB 135,000-144,000 | 7-10% | 50-60% |
| Luxury Villas | THB 100,000-150,000 | 10-15% | 70-80% |
| Standard Villas | THB 70,000-100,000 | 8-12% | 55-65% |
| Prime Land | THB 65,000-220,000 | N/A | 40-50% |
| Beachfront Properties | THB 200,000+ | 12-18% | 80-90% |
Fact-checked and reviewed by our local expert
Attaya Suriyawonghae 🇹🇭
Real Estate Broker, Zest Real Estate
How have property prices in Phuket changed over the past 12 months?
Property prices in Phuket have surged dramatically over the past 12 months, with overall increases of 10-15% across the residential market.
Condominium prices have experienced the most significant growth, with the median price reaching THB 144,000 per square meter as of September 2025, representing a substantial increase from 2024 levels. Premium branded condos and sea-view units now command prices between THB 144,000-180,000 per sqm, while standard units range from THB 135,000-144,000 per sqm.
Villa prices have also appreciated considerably, with luxury properties in prime locations like Bang Tao and Cherng Talay seeing increases of 15-18% year-on-year. The average villa price now ranges from THB 70,000-150,000 per sqm, with branded and beachfront villas reaching up to THB 162,000 per sqm. This growth substantially outpaces Thailand's overall property market, which is expected to rise only 2-3% nationally.
The premium segments have performed even better than the general market, with branded residences achieving 15-20% annual appreciation, driven by strong foreign demand and limited supply of quality coastal properties.
It's something we develop in our Thailand property pack.
What's the current average price per square meter for condos, villas, and land in Phuket?
As of September 2025, property prices in Phuket vary significantly based on location, type, and quality of the development.
Condominium prices average between THB 135,000-180,000 per square meter, with sea-view units and branded projects commanding the higher end of this range. Resale condos in the secondary market trade at lower prices, typically around THB 100,000 per sqm, offering better value for budget-conscious buyers.
Villa prices are more varied, ranging from THB 70,000-150,000 per square meter for standard properties, with luxury and branded villas reaching up to THB 162,000 per sqm. Villas generally offer better value per square meter compared to condos, remaining approximately 40% lower in price per sqm despite offering more space and privacy.
Land prices show the widest variation, from THB 65,000-220,000 per square meter, with beachfront plots and prime neighborhood locations commanding the highest prices. Patong remains the most expensive area, with land prices reaching 50-80 million THB per rai.
These prices represent a steady appreciation across all property types, with overall residential prices up 4.8-6.7% annually in most locations throughout Phuket.
Which neighborhoods in Phuket are seeing the strongest demand right now?
Four key neighborhoods are experiencing the strongest property demand in Phuket as of September 2025.
Cherng Talay leads the market with 54% of all active listings, driven by its proximity to lifestyle amenities and major mixed-use developments like Laguna Phuket. This area attracts both luxury buyers and rental investors due to its established infrastructure and beachfront access. Bang Tao complements Cherng Talay as the top destination for luxury branded residences and high-end developments, with villa prices rising over 18% in 2024.
Kamala and Surin have emerged as ultra-luxury destinations, particularly popular with celebrities and high-net-worth buyers seeking hillside and beachfront properties. These areas command premium prices due to their exclusive nature and stunning ocean views. Rawai and Nai Harn continue to attract expat families and wellness-focused buyers, benefiting from ongoing infrastructure upgrades and their reputation as established expat communities.
Patong remains a powerhouse for tourism-focused investments, particularly for condominiums targeting short-term rental markets, consistently achieving high occupancy rates of 70-80% during peak seasons.
The northern beaches of Nai Yang, Mai Khao, and Naithon are gaining momentum due to their proximity to Phuket International Airport and new development projects, making them increasingly popular with both developers and buyers.
How many new real estate projects are currently being launched or under construction in Phuket?
Phuket's development pipeline remains extremely active, with over 343 active developments across the island as of September 2025.
The market currently offers 40,600 residential units for sale, with new project launches occurring at an unprecedented pace. In Q1 2025 alone, 35 newly launched projects added 660 new units to the market, and industry experts report that a new condominium project launches approximately every two weeks.
Condominium developments dominate the construction landscape, accounting for nearly 83% of total supply with 33,704 units across 124 projects. The remaining 6,896 units consist of landed properties including villas and townhouses. Major Bangkok-based developers such as Sansiri, Ananda, and Origin are increasingly expanding into Phuket, contributing to the upscale transformation of the island's real estate offerings.
Notable projects scheduled for completion include Balco Bangtao Beach by Origin Property (Q4 2025), Botanica Hythe (Q4 2025), and Sea Heaven Nai Thon Phase 2.2 (Q1 2025). The construction boom is concentrated in Cherng Talay and Bang Tao areas, which continue to attract the majority of new luxury developments.
This high level of construction activity reflects developer confidence in sustained demand and indicates a maturing market with diverse options for different buyer segments.
Don't lose money on your property in Phuket
100% of people who have lost money there have spent less than 1 hour researching the market. We have reviewed everything there is to know. Grab our guide now.
What are the current rental yields for condos and villas in the most popular areas?
Rental yields in Phuket continue to outperform most global markets, with returns consistently exceeding 10% in prime areas as of September 2025.
Condominium rental yields vary by location and management strategy. Holiday lets offer yields of approximately 8-10% for standard properties, while branded condos in high-demand areas like Bang Tao and Laguna Phuket achieve 10-15% returns. One-bedroom units of 50-60 square meters in prime locations command monthly rents of 50,000-60,000 THB, translating to impressive annual yields.
Villa rental yields are particularly attractive for investors, with premium properties averaging 10-15% annually. Luxury beachfront villas command monthly rental rates close to THB 180,000, while short-term holiday rentals in areas like Kamala and Surin can achieve yields of 12-18% during peak seasons.
The rental market benefits from strong occupancy rates, with Laguna Phuket maintaining an average occupancy of 80% over recent years, compared to 70% historically. During the high season (December-March), occupancy rates in popular areas exceed 78%, representing a 12% increase from the previous year.
It's something we develop in our Thailand property pack.
How much has the volume of property transactions increased or decreased compared to last year?
Property transaction volumes in Phuket have surged significantly, with particularly strong growth in the villa segment throughout 2025.
Villa transactions have experienced explosive growth, with new supply in this segment increasing 383% and total transaction value rising 272% year-on-year in early 2024, continuing into 2025. Phuket villa sales reached 787 units in the first half of 2025, compared to 403 in the last six months of 2023, representing a substantial increase in market activity.
The condominium market has also shown robust performance, with foreign condo sales surging by 142% in the first half of 2024 compared to the previous year, reaching 3,000 units. Overall demand for both houses and condos has grown more than 60% compared to the previous year, indicating broad-based market strength.
Transaction data from REIC shows 1,966 condo transfers in 2022, compared to 1,425 in both 2021 and 2020, with momentum continuing strongly into 2025. The market has shifted notably towards resales, with 68% of transactions in Q1 2024 involving secondary market properties, suggesting a maturing market with more established inventory.
This increased transaction volume reflects growing confidence among both buyers and sellers, supported by improving tourism numbers and infrastructure development across the island.
What are foreign buyer trends like, and which nationalities are most active in Phuket's market today?
Foreign buyers dominate Phuket's property market, accounting for 60-70% of luxury property purchases as of September 2025.
Russian buyers lead the market, making up approximately 70% of foreign purchases in the luxury segment, a trend that has persisted since 2023. Chinese buyers remain significant players, particularly in branded condominium projects, though their activity has moderated compared to pre-pandemic levels. European buyers, including those from the UK, France, Germany, and Italy, represent a substantial portion of the market, drawn to Phuket's lifestyle appeal and favorable property laws.
Middle Eastern investors and Israeli buyers have emerged as increasingly important market participants, particularly in the ultra-luxury villa segment. Indian buyers are also gaining prominence as a new player in the market, reflecting India's growing wealth and interest in Southeast Asian property investments.
American and Australian buyers continue to show consistent interest, particularly in areas with strong expat communities like Rawai and Nai Harn. These buyers often seek properties for relocation purposes rather than pure investment, contributing to the demand for family-oriented developments with international schools and healthcare facilities nearby.
Foreign arrivals made up 61% of total arrivals at Phuket airport during the first nine months of 2024, directly translating into property market interest as many tourists convert vacation experiences into investment decisions.
How are government regulations, such as ownership laws and taxes, affecting foreign investors in Phuket?
Government regulations continue to shape the foreign investment landscape in Phuket, with recent enforcement changes creating both challenges and clarity for international buyers.
Condominium ownership remains the most straightforward path for foreign investors, with foreigners able to own up to 49% of any project's total saleable area under freehold title. This regulation provides security and has not changed significantly, maintaining investor confidence. Villa and land ownership requires leasehold structures or Thai company setups, with 30-year renewable leases being the most common approach for foreign buyers.
Tax implications remain relatively favorable, with no annual property ownership taxes on condominiums for foreign owners. Transfer fees and taxes are stable but compliance requirements have become stricter, requiring more thorough documentation and legal review processes.
A significant regulatory development affecting investors is the intensifying enforcement against illegal daily rentals in condominium projects. Many condo buildings are implementing stricter rules regarding short-term rentals, which directly impacts investment strategies for buyers planning to use properties for Airbnb or similar platforms.
The government's new long-term visa programs, including the Elite Visa and Long-Term Residence (LTR) visa, are positively impacting the market by making it easier for foreign buyers to maintain extended stays and manage their properties effectively.
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Thailand versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you're planning to invest there.
What's the current occupancy rate for short-term rentals like Airbnb in Phuket?
Short-term rental occupancy rates in Phuket have reached impressive levels, with prime areas consistently achieving 70-80% occupancy during peak tourist seasons.
Phuket averaged 78% occupancy in the high season throughout 2024, representing a 12% increase from the previous year and demonstrating the strong recovery of the tourism sector. Laguna Phuket, one of the most established resort areas, maintains an exceptional average occupancy rate of 80% year-round, compared to its historical average of 70% over the first 30 years of operation.
Patong, Kata, and Karon beaches show the highest short-term rental occupancy rates, often exceeding 70-80% during peak tourist season (December-March). These areas benefit from their central location, established tourism infrastructure, and easy access to beaches, restaurants, and nightlife.
The overall occupancy success is supported by Thailand's broader tourism recovery, with accommodation occupancy across the country standing at 72.4% in H1 2025, up from 71.5% in 2024. Phuket specifically benefits from its position as Thailand's premier beach destination, attracting both short-haul and long-haul tourists with higher spending power.
Property management companies report that well-managed properties in prime locations can maintain occupancy rates above 85% during peak periods, making short-term rentals highly profitable for property investors willing to engage professional management services.
How are infrastructure developments—like new roads, airports, or marinas—impacting property demand in Phuket?
Major infrastructure developments are significantly boosting property demand and values across Phuket, with several transformative projects underway or planned for completion by 2030.
Airport expansion represents the most significant development, with Phuket International Airport's Phase 2 expansion planned to increase passenger capacity from 12.5 million to 18 million annually. Construction begins in 2026 with operations starting in 2029, alongside a 20% increase in daily flights planned for 2025. The new Andaman Airport in neighboring Phang Nga, designed to handle 22.5 million passengers annually, will provide seamless connectivity and further boost regional accessibility.
Road infrastructure improvements include the expansion of Highway No. 4027 from two to four lanes and a new bypass connecting Baan Muang Mai with Phuket Airport Junction. These projects, with budgets totaling nearly 2 billion baht, will significantly improve traffic flow and reduce congestion, particularly benefiting northern Phuket areas like Mai Khao and Nai Yang.
The planned rail transit system represents a revolutionary development for Phuket. The 58.5-kilometer rail line connecting Phuket Airport to Chalong, with a budget of 35.35 billion baht, is scheduled for construction beginning in 2027 with operations starting in 2031. This project will transform connectivity across the island and is already influencing property investment decisions along the proposed route.
Marina developments and new international hospitals in Thalang are driving demand for luxury coastal properties and family-oriented developments, particularly in northern and western Phuket areas where infrastructure improvements are most concentrated.
What do experts and agencies forecast for Phuket's property prices over the next 12–24 months?
Real estate experts and agencies maintain optimistic forecasts for Phuket's property market, predicting continued growth over the next 12-24 months despite a more moderate pace than previous years.
Most agencies expect property price growth of 4-7% annually through 2025-2026, with villa-led areas like Layan and Bang Tao projected to achieve 10-15% growth. The condominium segment is expected to see slower but steady gains of 2-7%, particularly in projects near schools, beaches, and lifestyle hubs.
CBRE Thailand forecasts that branded residences and well-located projects will outperform generic alternatives, with premium segments continuing to achieve 15-20% annual appreciation. The luxury villa market is expected to maintain its momentum, driven by tight inventory and sustained foreign demand from high-net-worth individuals.
Infrastructure development projects are expected to create additional value, particularly along the planned rail transit route and near the expanded airport facilities. Properties in areas benefiting from improved connectivity are projected to see above-average appreciation over the 24-month forecast period.
Tourism forecasts support positive property projections, with international arrivals expected to exceed 15 million across Thailand's beach destinations in 2025, and Phuket tourist numbers projected to rise by 20% from 2023 levels by 2025. This tourism growth directly supports rental demand and property values across all segments.
It's something we develop in our Thailand property pack.
How does Phuket's property market compare to other Thai hotspots like Bangkok, Pattaya, or Koh Samui right now?
Phuket significantly outperforms other Thai property markets in terms of price appreciation, foreign buyer activity, and rental yields as of September 2025.
| Market | Condo Price/sqm | Villa Price/sqm | Annual Growth | Rental Yield | Foreign Buyer Share |
|---|---|---|---|---|---|
| Phuket | THB 135,000-180,000 | THB 70,000-150,000 | 10-15% | 8-15% | 60-70% |
| Bangkok | THB 120,000-150,000 | N/A | 2-4% | 5-8% | 20-30% |
| Pattaya | THB 110,000-140,000 | THB 90,000-130,000 | 5-8% | 7-10% | 50-60% |
| Koh Samui | THB 100,000-140,000 | THB 60,000-130,000 | 2-4% | 7-12% | 40-50% |
| Chiang Mai | THB 80,000-120,000 | THB 50,000-90,000 | 3-5% | 6-9% | 25-35% |
Phuket leads all major Thai destinations in foreign buyer participation, with 60-70% of luxury purchases made by international buyers compared to Bangkok's 20-30% and Koh Samui's 40-50%. The island's reliance on cash-driven foreign investment makes it less susceptible to domestic lending conditions that affect other markets.
Price appreciation in Phuket substantially exceeds other markets, with 10-15% annual growth compared to Bangkok's modest 2-4% and Koh Samui's 2-4%. Only Pattaya shows comparable momentum with 5-8% growth, but still trails Phuket's performance significantly.
Rental yields position Phuket as the clear leader, with returns of 8-15% compared to Bangkok's 5-8% and Pattaya's 7-10%. The combination of high occupancy rates, premium rental rates, and strong tourism fundamentals gives Phuket a decisive advantage over competing destinations.
It's something we develop in our Thailand property pack.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are advised to consult with a qualified professional before making any investment decisions. We do not assume any liability for actions taken based on the information provided.
Phuket's property market outlook for 2025 remains exceptionally strong, with continued price appreciation, robust rental yields, and sustained foreign investor interest positioning the island as Southeast Asia's premier real estate investment destination.
The combination of infrastructure development, limited coastal land supply, strong tourism fundamentals, and favorable ownership laws creates a compelling investment environment for both end-users and investors seeking high-quality tropical properties with excellent capital growth and income potential.
Sources
- Bamboo Routes - Phuket Price Forecasts
- Thai Residential - Phuket Property Market 2025 Forecast
- Reloc8 Phuket - Real Estate Market Trends 2025
- The Thaiger - Phuket Property Market 2025
- Bangkok Post - Phuket Posts Over 10% Rental Yield
- Charles Del - Phuket Real Estate Trends
- Global Property Guide - Thailand Rental Yields
- Siam Real Estate - Condo Rent Phuket Guide 2025