Authored by the expert who managed and guided the team behind the Australia Property Pack
Yes, the analysis of the Gold Coast's property market is included in our pack
Why is the Gold Coast such a standout destination for real estate investment in 2025? Is it the strong rental yields, the thriving tourism industry, or the affordability compared to other Australian markets? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in the Gold Coast's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
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1) In the Gold Coast, luxury properties offer high returns for investors
The Gold Coast's luxury property market is buzzing with excitement for investors.
In the past five years, property values here have skyrocketed by 50%, making it the second priciest premium market in Australia, just after Sydney. This surge signals high returns for luxury property investors. The Gold Coast isn't just about beautiful beaches; it's a goldmine for those looking to invest in upscale real estate.
Tourism is a major player in this boom. With millions visiting annually, there's a huge demand for luxury rentals. Areas like Surfers Paradise and Broadbeach are hot spots, where property prices have climbed significantly. The rental market is tight, with vacancy rates often dipping below 2%, and house rents have jumped by 60% in the last three years.
Wealthy buyers are flocking to the Gold Coast, drawn by the allure of luxury homes with top-tier amenities. This influx has led to record-breaking sales in the luxury segment, solidifying the area's status as a prime investment hub. The local economy, heavily supported by tourism, further boosts investor confidence.
Sources: Smart Property Investment, Lucy Cole, Coast Buyers Agency
1) With low vacancy rates, the Gold Coast offers a strong rental market
The Gold Coast's rental market is booming with impressively low vacancy rates.
In August 2024, the vacancy rate was a mere 1.5%, even lower than July's 1.7%. This isn't just a blip; it's the lowest since August 2020, showing a consistent trend. Such low rates mean rental properties are scarce, and that's because more people are flocking to the Gold Coast than ever before.
Why the rush? Well, the Gold Coast is a magnet for new residents, both from within Australia and overseas. This influx naturally boosts the demand for rentals. Areas like Southport – North and Surfers Paradise – South are particularly hot, with rents climbing steadily as newcomers seek out these desirable spots.
With high demand and limited supply, the rental market becomes fiercely competitive. Properties get snapped up quickly, which only pushes vacancy rates lower. It's a classic case of supply and demand, where the few available rentals are in high demand.
For potential buyers, this means investing in Gold Coast property could be a smart move. The strong rental market suggests a steady stream of tenants, making it an attractive option for those looking to invest. Plus, with the area's ongoing popularity, property values are likely to remain robust.
So, if you're considering buying property here, know that the Gold Coast's low vacancy rates are a testament to its thriving rental market. It's a place where people want to live, and that demand isn't going away anytime soon.
Sources: Hospitable, Professionals Surfers Paradise
2) Affluent buyers and investors are drawn to the area’s lifestyle appeal
The Gold Coast is a hotspot for affluent buyers and investors thanks to its lifestyle appeal.
In the past year, property prices have jumped by 14%, driven by investors eyeing high returns from short-term rentals. The area is buzzing with new luxury developments, from beachfront apartments to sprawling hinterland homes, all in high demand. This demand is fueled by a mix of domestic and international buyers, with over 13.6 million visitors flocking to the region in the year leading up to 2023.
Rental yields are strong, and vacancy rates are low, making the Gold Coast a prime spot for property owners. The average daily rate for Airbnb properties saw a 5% increase in 2024, highlighting the area's competitive rental market. The sunny climate and coastal lifestyle are major attractions, with properties featuring outdoor entertainment areas being particularly popular.
For those considering a purchase, the Gold Coast offers a unique blend of lifestyle and investment potential. The area's reputation as a lifestyle destination continues to attract affluent buyers and investors, ensuring a steady demand for properties. With its vibrant community and stunning natural beauty, the Gold Coast remains a top choice for those seeking both a home and an investment.
Whether you're looking for a beachfront apartment or a hinterland retreat, the Gold Coast has something to offer. The combination of strong rental yields, low vacancy rates, and a thriving tourism industry makes it an attractive market for property owners. The area's sunny climate and coastal lifestyle are major draws, with properties featuring outdoor entertainment areas being particularly sought after.
Sources: Lucy Cole, Hospitable
We have made this infographic to give you a quick and clear snapshot of the property market in Australia. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
2) With a strong job market, the city offers a stable rental market
The city's strong job market is a key factor in maintaining a stable rental market.
In 2023, the area saw the creation of over 17,600 full-time jobs, and this trend is expected to continue with a growth rate of 10.24% over the next four years. This steady influx of jobs means more people are moving here for work, which naturally boosts the demand for rental properties.
By June 2024, the Gold Coast had 395.6 thousand employed individuals, a 4.5% increase from the previous year. This rise in employment is a good sign for the rental market, as it indicates that more people can afford to pay rent. The unemployment rate is also low at 2.8%, showing a strong job market that draws workers to the region.
Industries like healthcare, tourism, education, and construction are the main drivers of this job growth. These sectors not only offer stable employment but also attract transient workers and students, which further increases the demand for rental properties. The residential rental vacancy rate was just 1.5% in August 2024, highlighting the high demand for housing in the area.
With such a low vacancy rate, finding a rental property can be competitive, especially in popular neighborhoods. This is great news for property investors, as it suggests a steady stream of potential tenants. The job market's strength is a big draw for people looking to relocate, making it a promising area for real estate investment.
Sources: Whitefox Recruitment, Hospitable, Whitefox Recruitment
We have made this infographic to give you a quick and clear snapshot of the property market in Australia. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) The natural beauty of beaches and hinterlands boosts the long-term value of your property
The Gold Coast's natural beauty, with its stunning beaches and lush hinterlands, significantly boosts property value.
In recent years, especially around 2023 and 2024, the demand for coastal properties surged due to the area's lifestyle appeal. People are drawn to the breathtaking ocean views and favorable climate, making beachfront luxury apartments a hot commodity. This demand has attracted both local and international buyers, pushing property values up.
Looking at historical data, there's been a consistent rise in prices for beachside properties. For example, in 2023, the median house price on the Gold Coast hit $1 million, marking a 7.6% increase from the previous year. This trend shows a steady demand for homes in scenic spots, backed by surveys that highlight buyers' love for natural beauty.
The Gold Coast's tourism sector is another big player here. In 2023, it generated $7.8 billion in total visitor expenditure, showcasing the region's allure. This influx of visitors, both domestic and international, fuels the demand for investment properties and holiday homes, further boosting property values.
Government efforts to preserve and enhance natural landscapes, like parks and beaches, also play a crucial role. These initiatives help maintain the area's charm, ensuring it remains a top choice for buyers. The combination of natural beauty and strategic preservation keeps the Gold Coast attractive.
Sources: Harbour Quays Apartments, Experience Gold Coast, PRD
4) Health-conscious residents are drawn to the city’s active lifestyle and recreational facilities
The Gold Coast is a hotspot for health-conscious individuals drawn to its vibrant lifestyle and excellent recreational facilities.
In 2023, the Gold Coast Marathon saw over 20,000 participants, showcasing the city's growing passion for running and outdoor activities. This enthusiasm isn't just a local affair; visitors also flock to the event, adding to the city's dynamic atmosphere.
People are increasingly searching for gyms online, with more than 250,000 searches each month. This trend highlights a strong demand for fitness services, and the city is responding with more options for residents to stay active.
The Gold Coast Oceanway, a 36-kilometer stretch of paths along the coast, is a favorite for cyclists and pedestrians. It promotes healthier living by making it easy for people to incorporate exercise into their daily routines while enjoying stunning ocean views.
Wellness retreats like Gwinganna and Eden Health Retreat offer holistic experiences that blend organic living with spa treatments and wellness seminars. These retreats are perfect for those looking to balance their lifestyle and are a big draw for the city.
The Gold Coast's reputation as a health and wellness hub is further solidified by its diverse offerings, making it an attractive place for those seeking a balanced and active lifestyle.
Sources: Mandoe Media, Gold Coast Oceanway, NZ Herald
5) With the population growing, there’s a rising demand for housing in the city
The city's growing population is a key factor driving the need for more housing.
As of June 2023, the Gold Coast's population was estimated at 666,087, with a growth rate of 2.92% over the previous year. This steady increase means more people are looking for places to live. Migration is also a big part of this story. Between 2021 and 2023, the Gold Coast saw a net migration gain of 7,659 people from various regions. More people moving to the area means a higher demand for housing, as these new residents need homes.
Government reports have highlighted this trend, noting significant population growth in the Gold Coast and the corresponding need for more housing and infrastructure. Urban development plans often emphasize strategies to increase housing supply to meet this demand. The real estate market reflects this increased demand, with high occupancy rates and rising property prices. These trends indicate that the current housing supply is struggling to keep up with the growing population.
Sources: Profile ID, Profile ID, Queensland Government Statistician's Office
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6) The Gold Coast has a variety of properties, so you can invest no matter your budget
The Gold Coast's property market is a treasure trove of investment opportunities for all budgets.
In 2023 and 2024, the median house price hit $1.2 million, placing it among Australia's priciest markets. Yet, don't let that scare you off. There are still plenty of affordable gems. For example, house prices can range from $680,000 to $2 million, while units might set you back anywhere from $525,000 to over $1 million. This means whether you're eyeing a luxury pad or something more modest, the Gold Coast has you covered.
The luxury market is particularly hot right now. Properties over $4 million are in short supply, which is a golden opportunity for investors. But if you're after something more family-friendly, the Gold Coast has plenty of those too, making it a magnet for a wide range of buyers.
Investors will be pleased to know that rental yields are quite enticing. Houses offer yields between 4.5% and 4.7%, while units and apartments boast yields around 5.8%. This makes the Gold Coast a smart choice for those seeking steady rental income.
What's more, the region is buzzing with infrastructure developments in transport, healthcare, and education. These enhancements not only boost the area's appeal but also promise long-term growth, making it a wise investment choice.
Sources: Current Outlook of the Gold Coast Property Market in 2024, An Investors' Guide for the Gold Coast Property Market, Unveiling Gold Coast's Luxury Property Boom: Trends, Demand..., Housing Prices Gold Coast – 2024 Update, The Rise and Rise of the Gold Coast: Property Market Predictions...
7) With a booming tourism industry, the Gold Coast offers strong demand for short-term rentals
The Gold Coast is a tourist magnet, welcoming over 13.6 million visitors each year.
With attractions like the revamped Star Gold Coast and the exciting New Atlantis at Sea World, the area is buzzing with activity. These developments not only make the Gold Coast more appealing but also boost the local economy, which in turn fuels the demand for short-term rentals.
Short-term rentals here are a hot ticket, boasting high occupancy rates. On average, a property is booked for 281 nights annually, with a median occupancy rate of 77% in 2023-2024. Even when the seasons change, the demand stays strong, especially during peak tourist times.
Investing in a short-term rental on the Gold Coast could be a smart move. The constant flow of tourists ensures that properties are rarely empty. This steady demand is a boon for property owners looking to capitalize on the thriving tourism industry.
Whether it's the sunny beaches or the vibrant nightlife, the Gold Coast has something for everyone. This variety keeps tourists coming back, ensuring a consistent need for accommodations. It's a cycle that benefits both the local economy and property investors.
For those considering a property investment, the Gold Coast offers a unique opportunity. With its ever-growing popularity, the potential for rental income is significant. The tourism industry here is a reliable engine driving the demand for short-term rentals.
Sources: Airbtics, Lucy Cole, Hospitable, Queensland Government
8) The Gold Coast’s events and festivals mean you’ll always find demand for accommodation
The Gold Coast is a hotspot for events that drive consistent demand for accommodation.
Take the Gold Coast 600 and the Gold Coast Marathon, for example. These events are magnets for visitors, leading to high occupancy rates in local hotels and short-term rentals. Even without 2023 data, past trends show these events significantly boost the need for places to stay.
Then there's Schoolies Week, a rite of passage for high school graduates. This celebration drives up short-term rental prices as students flock to the area, giving property owners a nice bump in rental income. The Gold Coast Film Festival also pulls in film buffs and industry pros, ensuring a steady stream of visitors needing a place to stay.
Music and art lovers aren't left out either. The Blues on Broadbeach Music Festival and the Swell Sculpture Festival bring in crowds, causing spikes in hotel bookings and visitor numbers. These events keep the demand for accommodations strong.
And let's not forget the Magic Millions Carnival, famous for its horse racing and entertainment. This event typically results in full bookings for local accommodations, underscoring the consistent demand during such times.
Sources: Lucy Cole, IF.com.au, Experience Gold Coast, Beyond Pricing
We made this infographic to show you how property prices in Australia compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) With many sporting events, the Gold Coast offers great short-term rental opportunities
The Gold Coast is a lively hotspot for major sporting events that attract a flood of visitors.
Take the Gold Coast Marathon, for instance. In 2024, it drew in over 30,000 participants, creating a buzz that pumped $37 million into the local economy. This kind of crowd means a big demand for short-term rentals, as everyone from runners to fans needs a place to crash.
Then there's the Gold Coast 600 Supercars race. Even without the latest numbers, it's clear this event is a hit, leading to a spike in short-term rental bookings. The buzz is so strong that trackside accommodation packages for 2025 are already a thing, showing how much people want to be close to the action.
And let's not forget the Australian PGA Championship. Events like these not only bring in visitors but also grab media attention, which means more eyes on the Gold Coast. This spotlight boosts the need for short-term rentals, as the area saw a visitor expenditure of $7.8 billion in 2023, largely thanks to domestic overnight guests.
Local government and tourism boards are well aware of the economic impact these events have. The Gold Coast thrives on this influx, with short-term rentals playing a key role in accommodating the surge of visitors.
So, if you're thinking about buying property here, know that these events are a big deal. They not only bring excitement but also create lucrative opportunities for short-term rentals, making it a smart investment.
Sources: Gold Coast Marathon, Mates Escapes, Hospitable
10) With top-notch healthcare, the area is ideal for families and retirees
The Gold Coast is a fantastic spot for families and retirees, thanks to its top-notch healthcare facilities.
One standout is the Gold Coast University Hospital, which is ranked seventh in Australia and even among the top 250 hospitals worldwide. This high ranking is a testament to the excellent care it provides, offering peace of mind to anyone thinking about moving here.
Recently, there’s been a massive $1.9 billion investment in healthcare infrastructure. This includes new hospitals and specialized centers like the Robina Rehabilitation and Orthopaedic Centre, ensuring the system can handle the needs of a growing population, including families and older adults.
The Gold Coast Health Plan area is home to a large number of healthcare providers, with 6,781 specialists and 24 hospitals. This means residents have access to a wide range of medical services, crucial for retirees who might need specialized care.
Sources: Gold Coast Health Annual Report Highlights 2022-2023, Global Status of Gold Coast University Hospital, Gold Coast Health Plan Fast Facts
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.
Related analyses:
- Overview of the current state of the real estate market in the Gold Coast