Authored by the expert who managed and guided the team behind the Philippines Property Pack
Yes, the analysis of Cebu's property market is included in our pack
Are you considering investing in a property that promises both growth and lifestyle benefits? Wondering why Cebu is becoming a hotspot for real estate in 2025? Curious about the factors driving its booming property market?
We will lay down recent insights, providing you with compelling reasons to make an informed decision. Here, no guesswork, we rely only on solid data.
Actually, we know this market inside and out. We keep tabs on it regularly, and all our discoveries are reflected in the most recent version of the Philippines Property Pack
1) Cebu's urban projects guarantee future property value growth
Cebu is buzzing with urban development projects that are set to increase property values.
One major factor is the government's hefty investment in infrastructure, like the Metro Cebu Expressway and Cebu-Cordova Link Expressway. These projects are making it easier to get around, which means properties in these areas are becoming more appealing to buyers and investors.
Then there's the construction of new business districts and IT parks, which is a big deal for property values. With two major IT parks popping up in Cebu City, we're expecting a wave of business process outsourcing (BPO) firms to move in, creating thousands of jobs. More jobs mean more people looking for places to live and work.
Let's not forget the expansion of the Mactan-Cebu International Airport. By boosting its capacity, Cebu is cementing its status as a key transportation hub. This is likely to draw in more tourists and business travelers, which will only increase the demand for real estate.
Insider tip: The local government is also focusing on sustainable urban planning, which is attracting eco-conscious investors. This approach not only enhances the quality of life but also adds long-term value to properties.
With all these developments, Cebu is becoming a hotspot for real estate investment. The combination of improved infrastructure, job creation, and increased tourism is setting the stage for significant property value appreciation in the coming years.
Sources: MyTV.ph, SunStar, Asian Development Bank
2) Cebu's prime location in the Visayas establishes it as the key commerce hub
Cebu's prime spot in the Visayas makes it a bustling center for business.
In 2023, the region's economy saw a boost with a 7.3% rise in Gross Regional Domestic Product, hitting PHP1.38 trillion. This growth is a clear sign of Cebu's thriving commercial scene. The area is buzzing with activity, making it an attractive place for potential property buyers looking to tap into a vibrant market.
Tourism is another big player here. By September 2023, Cebu had welcomed over 2 million tourists, both local and international, which is a 28% jump from the previous year. This surge in visitors is great news for local businesses, fueling the growth of hotels, resorts, and fun spots. If you're considering investing in property, the tourism boom is a promising sign of potential returns.
Getting around Cebu is getting easier, thanks to new infrastructure. The Cebu-Cordova Link Expressway and the expanded Mactan-Cebu International Airport are game-changers, boosting connectivity for goods and people. This makes Cebu even more appealing for businesses and trade, and a smart choice for property investment.
Cebu is also a hotspot for Business Process Outsourcing (BPO) companies. With thousands working in the IT-BPM sector and 35 IT parks and centers in major cities, the industry is thriving. This not only strengthens the local economy but also draws more businesses to the area, making it a dynamic place to own property.
Sources: Manila Times, InCorp Asia, PSA
Everything you need to know is included in our Real Estate Pack for Cebu
3) Cebu's booming tech industry drives job growth and skyrockets housing demand
Cebu's tech industry is booming, creating a wealth of job opportunities.
In recent years, there's been a 25% surge in tech jobs, driven by exciting trends like AI and blockchain. This means more roles are opening up, which is fantastic news for job seekers looking to dive into the tech world.
With tech companies flocking to Cebu, especially in the new IT parks, the job market is set to expand even further. These parks are projected to employ at least 15,000 people, giving the local economy a significant boost. The government is sweetening the deal by offering incentives to tech startups, making Cebu a hotspot for tech businesses.
As tech professionals move to Cebu for these opportunities, the demand for housing is on the rise, particularly near tech hubs. This demand is pushing up rental yields, indicating that people want to live close to their workplaces. Cebu's appeal is further enhanced by its good quality of life and affordable living costs, making it a top choice for those in the tech industry.
For those considering a move, Cebu offers a vibrant lifestyle with a mix of urban and natural attractions. The city's tech growth is not just about jobs; it's about creating a community where professionals can thrive. With the tech scene expanding, the need for housing is becoming more pressing, offering potential investment opportunities in the real estate market.
Sources: Nucamp, SunStar, Ayala Land
4) Cebu's booming export industry drives local economic growth and skyrockets housing demand
Cebu's export industry is a major driver of the local economy, with electronics and furniture leading the charge.
In recent years, Cebu's export activities have generated $5.9 billion annually, according to the Philippine Economic Zone Authority (PEZA). This influx of revenue not only strengthens the economy but also creates a ripple effect, benefiting various sectors. The bustling export scene has made Cebu a magnet for foreign direct investments, with companies like Autoliv Cebu Safety Manufacturing, Inc. and Taiyo Yuden Philippines, Inc. eager to expand their operations here.
These investments are expected to bring in billions of pesos and create thousands of jobs, further fueling economic growth. As more jobs are created, more people have the means to buy homes, naturally increasing the demand for housing. The expansion of export processing zones in Cebu has been a game-changer, attracting significant investments and leading to substantial job creation.
With over 232,000 jobs created by PEZA locators in Cebu, the local workforce has grown, and so has the need for housing. Real estate developers have noted increased property sales, particularly in areas near export hubs, as more people move to Cebu for work opportunities. This trend is particularly evident in areas like Mactan and Mandaue, where proximity to export zones makes them attractive for new residents.
For those considering buying property in Cebu, it's worth noting that the thriving export industry is a key factor driving the local real estate market. The demand for housing is not just about numbers; it's about the quality of life and opportunities that come with living in a vibrant economic hub. Cebu's strategic location and robust infrastructure make it an ideal place for both business and leisure, further enhancing its appeal.
As Cebu continues to attract investments and create jobs, the housing market is expected to remain strong. This is good news for potential property buyers, as it suggests a stable and growing market. The ongoing development of infrastructure, such as new roads and bridges, is also set to improve connectivity, making it even more convenient to live and work in Cebu.
Sources: Cebu Daily News, BusinessWorld, PCO
5) Cebu's beaches and mountains boost its real estate appeal
Cebu's stunning beaches and majestic mountains make it a top choice for tourists.
In 2023, Cebu attracted 1.55 million tourists, a significant portion of the 2.2 million who visited Central Visayas. This shows how much people love its natural beauty. The island's charm is evident in the high occupancy rates at places like the Moalboal Eco Lodge, which is popular for its eco-friendly approach. By focusing on sustainability, the lodge not only reduces its ecological impact but also enhances the natural surroundings.
Property values are rising in areas like Bantayan Island, famous for its white sand beaches. This increase reflects the growing demand for vacation rentals and real estate developments near these natural wonders. People are drawn to the idea of living close to such beautiful beaches and mountains.
The government is working hard to balance tourism and environmental protection. Initiatives like the Cebu Bus Rapid Transit and investments in coastal sports tourism are part of this effort. These projects aim to preserve Cebu's natural beauty for future generations while supporting tourism growth.
For those considering buying property, Cebu offers a unique blend of natural beauty and modern amenities. The island's appeal is not just in its landscapes but also in the lifestyle it offers. Whether you're looking for a vacation home or a permanent residence, being close to Cebu's beaches and mountains is a major draw.
Investing in Cebu means embracing a lifestyle that values nature and sustainability. The island's commitment to eco-friendly practices and preserving its natural attractions makes it an attractive option for property buyers. With its breathtaking scenery and vibrant culture, Cebu is more than just a place to visit; it's a place to call home.
Sources: SunStar Philippines, Inquirer.net, Southpole Central Hotel, The Freeman, Ecobnb
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6) Mactan-Cebu Airport expansion boosts accessibility and tourism
The expansion of the Mactan-Cebu International Airport has made Cebu more accessible and boosted tourism.
In the first nine months of 2024, passenger volume grew by nearly 11%, reaching 8.32 million compared to 7.51 million in the same period in 2023. This means more people are traveling to and from Cebu, making it a hot spot for both domestic and international tourists.
With a 8% increase in flights during the same period, 20 airlines now serve 40 destinations. This gives travelers more options and makes visiting Cebu easier than ever. The airport has also introduced PWD-friendly restrooms, enhancing the travel experience for everyone.
The rise in passenger traffic and flight operations has led to a surge in tourism revenue. In 2023, tourism's contribution to the economy rose to 8.6% of GDP, up from 6.4% in 2022. This economic boost shows that more tourists are flocking to Cebu, drawn by its improved accessibility and glowing media coverage.
Local businesses are feeling the positive impact too, with hotels and restaurants seeing more customers. The airport's expansion is not just about numbers; it's about making Cebu a more attractive destination for everyone.
As Cebu continues to grow as a tourist destination, the airport's expansion plays a crucial role in shaping its future. The increased accessibility is a game-changer, making Cebu a must-visit spot in the Philippines.
Sources: Mactan airport records higher passenger traffic for Q1 2024, Mactan-Cebu International Airport passenger traffic up 11%, MCIA sees more passengers
7) Cebu's infrastructure projects like the Cebu-Cordova Link Expressway boost connectivity
The Cebu-Cordova Link Expressway (CCLEX) is a game-changer for connectivity in the region.
Thanks to the CCLEX, the travel time between Cebu City and Mactan-Cebu International Airport has been slashed by about 40 minutes. This makes life easier for both locals and tourists, boosting overall accessibility.
The expressway has sparked a surge in demand for residential and commercial spaces nearby. Improved connectivity is a magnet for investments, which in turn drives up property values. For example, land prices in Cordova skyrocketed from P500 per square meter in 2018 to P5,000 per square meter by January 2020.
Traffic congestion in Cebu City has eased, thanks to the CCLEX offering an alternative route. This not only reduces congestion but also enhances connectivity, making daily commutes smoother for everyone.
With the expressway in place, the region is seeing a ripple effect of development. The improved infrastructure is a catalyst for economic growth, attracting businesses and boosting the local economy.
Sources: Cebu Daily News, EFCO Forms
8) Multinational companies in Cebu drive up housing demand
The presence of multinational companies in Cebu has significantly boosted the demand for housing.
In recent years, Cebu City has become a hotspot for outsourcing firms and multinational companies eager to expand in the Philippines. This shift has made Cebu a major player, accounting for 54% of office space transactions outside of Metro Manila. Interestingly, nearly 75% of these deals are dominated by outsourcing companies, highlighting Cebu's growing importance in the business landscape.
The arrival of these multinational companies has not only increased job opportunities but also spurred population growth in Cebu. The city captures 36% of total provincial demand for office space transactions, outshining other cities like Pampanga, Iloilo, and Davao. As more companies establish their operations, they bring in more employees, further boosting Cebu's population.
Real estate market reports are buzzing about the rising demand for housing in Cebu, thanks to these multinational giants. The Cebu real estate market is being shaped by a mix of economic drivers and emerging residential trends. The surge in office space demand has also led to a spike in rental inquiries from employees of these companies, pushing up the demand for rental properties near business districts.
With the influx of multinational companies, Cebu is witnessing a transformation in its real estate landscape. The demand for housing is not just about numbers; it's about the changing face of the city. The rise of commercial and mixed-use developments is a testament to Cebu's evolving urban fabric, driven by the needs of a growing workforce.
As more multinational companies set up shop, the ripple effect on the housing market is undeniable. Employees are looking for convenient living spaces close to their workplaces, fueling the demand for both rental and purchase properties. This trend is reshaping Cebu's real estate market, making it a vibrant and dynamic sector.
Sources: Outsource Accelerator, SunStar Cebu, Cebu Grand Realty
Everything you need to know is included in our Property Pack for Cebu
9) Top universities in Cebu draw students who need housing
The presence of top universities in Cebu like the University of Cebu and the University of San Carlos is a major draw for students.
With 250,255 students enrolled at the University of Cebu this year, up by 10,000 from last year, there's a noticeable surge in the need for student housing. This increase is pushing rental prices up, especially in areas close to these universities.
Students are flocking to Cebu, and they often want to live near their schools for convenience. This trend is causing a boom in student accommodation facilities around the city, making it a hot spot for property investors.
Many students, especially those from abroad, prefer off-campus living for a taste of independence. This preference is driving the demand for housing near universities even higher, as international students also look for nearby places to stay.
As more international students arrive, the demand for accommodation continues to grow. This influx is a golden opportunity for property buyers looking to invest in rental properties.
In Cebu, the student housing market is thriving, thanks to the city's educational appeal. If you're considering buying property here, the student rental market is a promising option.
Sources: Philstar, EduRank, 4icu.org
10) International schools in Cebu draw expatriate families
International schools in Cebu are a major attraction for expatriate families.
In 2023, there were 13,614 English-medium international schools worldwide, and Cebu is home to a significant number of them. These schools enroll nearly 7 million students globally, showing a strong demand for international education. For expatriate families, having access to such schools is a key factor when deciding where to live.
The rise in expatriate families in Cebu is also linked to foreign investment in the real estate market. This investment has spurred the development of upscale residential areas tailored for expatriates, making Cebu an appealing place to settle. The presence of international schools in these neighborhoods adds to their attractiveness.
There's a noticeable increase in demand for rental properties near international schools, driven by expatriates and business travelers. This trend suggests that families are keen on living close to quality education options. As a result, property values in these areas have appreciated, highlighting their desirability.
Living near international schools is not just about convenience; it's a lifestyle choice for many expatriates. These schools offer a curriculum that aligns with global standards, making transitions smoother for children who have moved from other countries. This is why proximity to international schools is a top priority for many families.
Sources: ISC Research, Cebu Grand Realty
11) Cebu's low crime rate makes it a highly desirable place to live
Cebu City is becoming a top choice for new residents because of its impressive safety record.
In 2024, the city experienced an 83.08% drop in crime incidents during the first quarter compared to the same time in 2023. This dramatic decrease means people can enjoy a sense of security in their everyday lives. The city's low crime rate makes it an attractive place to live.
Special events like Misa de Gallo in 2024 saw a 46.07% reduction in crime, thanks to proactive measures by local authorities. With a crime clearance rate of 92.49% and a crime solution rate of 89.59%, Cebu's law enforcement is not just keeping the peace but also efficiently resolving cases.
The Cebu City Police Office has been smart about crime prevention, boosting police visibility and focusing on areas that need it most. Programs like ABERIN, which involve the community in crime prevention, have played a big role in keeping the city safe. These efforts have likely made residents feel more secure, enhancing Cebu's appeal.
Locals often talk about how these strategies have changed the vibe of the city, making it a more inviting place to settle down. The community's involvement in safety initiatives has fostered a sense of shared responsibility, which is rare in many urban areas.
For anyone considering a move, Cebu offers not just beautiful landscapes and vibrant culture but also a reassuringly low crime rate, making it a standout choice for potential homeowners.
Sources: Cebu Daily News, PNA, Cebu Daily News
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12) Cebu's vibrant culture and festivals attract tourists and renters
Cebu's vibrant cultural heritage and festivals are a magnet for tourists and potential renters.
The Sinulog Festival is a prime example, drawing a record-breaking 3.5 million attendees in 2024, which is a 20% jump from the previous year. This festival is not just a local event; it’s a global attraction, pulling in visitors from all corners of the world. Imagine the streets filled with colorful parades and the air buzzing with excitement—it's an experience that keeps people coming back.
In the first half of 2023, Central Visayas welcomed 1.55 million tourists, with Cebu being a major hotspot. This surge in visitors during festival times shows how much people are drawn to the region's cultural offerings. Tourists are increasingly interested in authentic cultural experiences, and events like the Sinulog Festival are expanding to include a wider array of Cebuano and Filipino traditions.
The economic impact of these festivals is huge. For instance, the Sinulog Festival 2025 is expected to boost international visitors by 30%. This means more demand for places to stay, transport, and local services. It's not just about the numbers; it's about the jobs created and the extra spending that benefits the local economy.
These festivals are more than just celebrations; they are economic engines. They create jobs, increase spending, and bring a sense of pride to the community. The influx of tourists during these times is a testament to Cebu's growing reputation as a cultural hub.
So, if you're considering buying property in Cebu, think about the potential for rental income during these bustling festival seasons. The cultural richness and the economic benefits make it a compelling choice.
Sources: SunStar, Festive Pinoy, Philstar
13) Cebu's shopping centers and malls boost its livability
Cebu's shopping centers and malls are key to the city's livability.
Imagine strolling through a bustling mall where foot traffic has surged by 21% in early 2024, as reported by SM Supermalls. This isn't just about shopping; it's about creating a lively community hub where locals and tourists alike find joy and value. The energy in these spaces is palpable, making them a favorite hangout spot for many.
When it comes to dining, Cebu's malls have you covered. Over the past decade, food tenancy in SM Supermalls has tripled, offering a smorgasbord of choices. Whether you're craving local delicacies or international cuisine, there's something for everyone. This variety not only satisfies diverse palates but also fosters social gatherings, turning meals into memorable experiences.
These shopping centers aren't just about retail therapy; they're economic powerhouses. The local economy gets a boost, and the real estate market feels the ripple effect. Property values near major malls are on the rise, and high-rise condos are sprouting up, signaling a shift towards urban living. People are drawn to the convenience and vibrancy these areas offer, making Cebu an attractive place to call home.
Living near these malls means more than just easy access to shops. It's about embracing a lifestyle where modern conveniences are at your doorstep. The trend is clear: urban living with shopping amenities is in demand, and Cebu is at the forefront of this movement. The city's dynamic atmosphere is a magnet for those seeking a blend of comfort and excitement.
In Cebu, malls are more than just places to shop; they're integral to the city's fabric. They enhance livability by providing spaces for leisure, socializing, and economic growth. The vibrant community atmosphere they foster is unmatched, making Cebu a top choice for potential homeowners.
Sources: Consumer Spending and Foot Traffic in Cebu Malls, SM Supermalls Foot Traffic, Cebu City’s Infrastructure and Economic Dynamism
14) Cebu real estate prices are more affordable than other major cities
Cebu's real estate prices are more affordable compared to other major cities in the Philippines, like Manila.
One reason for this is the slower price increases in Cebu. Over the past few years, property prices in Cebu have grown at an average annual rate of 5-7%, which is slower than the rapid appreciation seen in other urban areas.
The cost of living in Cebu also plays a role in its affordability. In 2023, Cebu ranked as one of the least expensive cities globally, making it an attractive option for both locals and expatriates. This lower cost of living contributes to the overall affordability of real estate in the city.
Additionally, Cebu has been successful in meeting the demand for residential and commercial developments. Reports from real estate agencies indicate a significant increase in new units, which helps keep prices competitive. This strong market presence, combined with reasonable rental yields, makes Cebu an appealing choice for property investors.
For those considering a move, Cebu offers a unique blend of urban and island life. The city is known for its vibrant culture, beautiful beaches, and a growing business district, making it a desirable place to live for many.
Investors are also drawn to Cebu due to its strategic location in the Visayas region, which serves as a hub for trade and commerce. This has led to a steady influx of businesses and professionals, further boosting the real estate market.
Sources: Philippine Property Hub, Living Cost, Tribune
This article gives you valuable insights, but remember, it’s not and will never be investment advice. We pull data from a range of sources to provide you with the most accurate picture possible, yet we can’t guarantee complete accuracy. Markets are difficult to predict. Make sure to do your own research and consult a professional before making any financial moves. Any risks or losses are your own responsibility.
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- Overview of the current state of the real estate market in Cebu