Get all the data you need about the real estate market in Seoul
This blog post covers Seoul apartment purchase prices in 2026, and we update it regularly so you always get the freshest data available.
The figures you see here reflect current market conditions, not figures from a year or two ago.
Seoul is one of the most expensive apartment markets in Asia, and prices can vary dramatically from one neighborhood to the next.
And if you're planning to buy a property in Seoul, you may want to download our real estate pack about Seoul.
A quick summary table
| Metric | Value |
|---|---|
| Most expensive Seoul neighborhood for apartments | Apgujeong-dong |
| Most affordable Seoul neighborhood in this ranking | Hannam-dong |
| Average price per square meter across all Seoul neighborhoods | KRW 22,000,000 |
| Median apartment price across Seoul neighborhoods | KRW 1,850,000,000 |
| Lowest realistic starting budget to buy in Seoul | KRW 900,000,000 |
| Most expensive Seoul apartment type by bedroom count | Two-bedroom apartments |
| Most affordable Seoul apartment type by bedroom count | Studio apartments |
| Average price for a Seoul studio apartment | KRW 540,000,000 |
| Average price for a Seoul one-bedroom apartment | KRW 860,000,000 |
| Average price for a Seoul two-bedroom apartment | KRW 1,260,000,000 |
| Price gap between the most and least expensive Seoul neighborhoods | KRW 27,200,000 per sqm |
| Price spread across Seoul neighborhoods | Very wide, from KRW 11,800,000 to KRW 38,400,000 per sqm |
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Seoul neighborhoods in 2026 ranked by apartment purchase price
This table ranks the top neighborhoods in the Seoul apartment market by purchase price, from the most expensive to the most affordable.
For each neighborhood, the table includes the average price per square meter, the median property price, the starting budget, the average price for a studio apartment, a one-bedroom apartment, and a two-bedroom apartment, the typical buyer profile, the key advantages, the key drawbacks, and the market segment.
Finally, please note you'll find much more detailed data in our real estate pack about Seoul.
| Rank | Neighborhood | Average Price per Square Meter | Median Property Price | Starting Budget | Average Price for a Studio Apartment | Average Price for a One-Bedroom Apartment | Average Price for a Two-Bedroom Apartment | Typical Buyers | Key Pros | Key Cons | Market Segment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Apgujeong-dong | KRW 38,400,000 | KRW 4,190,000,000 | KRW 2,800,000,000 | KRW 960,000,000 | KRW 1,540,000,000 | KRW 2,270,000,000 | Ultra-prime owner-occupiers seeking a trophy Seoul address | Trophy address, Han River prestige, major redevelopment upside, and rare long-term apartment value retention in Seoul | Extremely high entry price, very thin apartment supply, and intense buyer competition at every price point | Luxury |
| 2 | Cheongdam-dong | KRW 30,300,000 | KRW 2,910,000,000 | KRW 2,200,000,000 | KRW 760,000,000 | KRW 1,210,000,000 | KRW 1,790,000,000 | Wealthy lifestyle buyers and long-term Seoul apartment owners | Strong luxury branding, Han River access, premium retail on the doorstep, and high cachet for apartment ownership in Seoul | Very high pricing, not beginner-friendly, and older apartment stock can require expensive upgrades | Luxury |
| 3 | Banpo-dong | KRW 27,800,000 | KRW 2,340,000,000 | KRW 1,800,000,000 | KRW 690,000,000 | KRW 1,110,000,000 | KRW 1,640,000,000 | Elite Seoul families seeking top school districts and river access | Blue-chip school zones, Han River access, and very strong demand for large Seoul family apartments | Very high budget required, heavy buyer competition, and premium new towers make local affordability even harder | Luxury |
| 4 | Daechi-dong | KRW 25,000,000 | KRW 2,100,000,000 | KRW 1,700,000,000 | KRW 620,000,000 | KRW 1,000,000,000 | KRW 1,480,000,000 | Education-driven Seoul families prioritizing school catchment above all else | Seoul's most famous education catchment keeps apartment demand here exceptionally resilient year after year | The academic premium inflates apartment prices, traffic is heavy throughout, and the neighborhood has a less relaxed lifestyle feel | Premium |
| 5 | Gaepo-dong | KRW 23,500,000 | KRW 1,970,000,000 | KRW 1,600,000,000 | KRW 590,000,000 | KRW 940,000,000 | KRW 1,390,000,000 | Upgrading Seoul households looking for newer apartment stock with good schools | Large-scale urban renewal produced newer Seoul apartment stock with strong school access and improved transport links | Budget remains very high after redevelopment, and newer stock has permanently lifted the local apartment price floor | Premium |
| 6 | Jamwon-dong | KRW 22,000,000 | KRW 1,850,000,000 | KRW 1,500,000,000 | KRW 550,000,000 | KRW 880,000,000 | KRW 1,300,000,000 | Han River-facing Seoul buyers upgrading from less central neighborhoods | Strong Han River positioning with a quieter residential feel than some busier Seoul luxury neighborhoods | Limited entry-level apartment stock and expensive family units make access very difficult for first-time Seoul buyers | Premium |
| 7 | Oksu-dong | KRW 21,400,000 | KRW 1,800,000,000 | KRW 1,400,000,000 | KRW 540,000,000 | KRW 860,000,000 | KRW 1,260,000,000 | Central Seoul families prioritizing commute access over prestige address | Strong bridge access to both sides of Seoul, river views in parts, and easier central commuting than many outer Seoul neighborhoods | Hillside topography and uneven apartment stock quality make careful selection essential for buyers in this area | Premium |
| 8 | Dogok-dong | KRW 20,000,000 | KRW 1,680,000,000 | KRW 1,300,000,000 | KRW 500,000,000 | KRW 800,000,000 | KRW 1,180,000,000 | Affluent Seoul professionals seeking a mature upscale neighborhood with reliable resale | Mature upscale Seoul neighborhood with strong schools, well-established apartment towers, and dependable resale demand | Still costly, and some Dogok-dong apartment stock feels dated compared to newer Seoul premium redevelopment areas | Premium |
| 9 | Jamsil-dong | KRW 18,500,000 | KRW 1,550,000,000 | KRW 1,200,000,000 | KRW 460,000,000 | KRW 740,000,000 | KRW 1,090,000,000 | Core Seoul urban families looking for scale, amenities, and liquidity | Large Seoul apartment supply, top-tier amenities, and proven market liquidity make buying and selling here much easier than in other neighborhoods | Landmark Seoul complexes push prices up significantly, and even smaller entry-level units remain expensive | Mid-Market |
| 10 | Seongsu-dong 1-ga | KRW 16,200,000 | KRW 1,360,000,000 | KRW 1,100,000,000 | KRW 410,000,000 | KRW 650,000,000 | KRW 960,000,000 | Trend-driven Seoul buyers drawn by the Seoul Forest effect and creative district momentum | The Seoul Forest effect, a strong neighborhood image upgrade, and creative-district momentum all support apartment demand here | Seoul apartment prices here have already run ahead fast, and the area is far less affordable than its cool image might suggest | Mid-Market |
| 11 | Mok-dong | KRW 15,000,000 | KRW 1,260,000,000 | KRW 1,000,000,000 | KRW 380,000,000 | KRW 600,000,000 | KRW 890,000,000 | School-focused Seoul families who prioritize education reputation over luxury finishes | Family-friendly neighborhood planning and a strong Seoul education reputation keep apartment demand steady for owner-occupiers | Much of the Mok-dong apartment stock is older, and redevelopment timing still has a big effect on price outcomes here | Mid-Market |
| 12 | Hannam-dong | KRW 11,800,000 | KRW 1,170,000,000 | KRW 900,000,000 | KRW 290,000,000 | KRW 470,000,000 | KRW 700,000,000 | Prestige-seeking Seoul buyers and international residents drawn by the central location | Prime central Seoul location and a strong international profile make select Hannam-dong apartment pockets highly desirable | Seoul apartment data here is uneven because ultra-prime compounds sit directly beside older stock, which can distort price comparisons | Mid-Market |
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Key insights about apartment purchase prices in Seoul
Insights
- Apgujeong-dong apartments cost more than three times the price per square meter of Hannam-dong apartments, which means Seoul's internal price gap is wider than most buyers expect when they first start researching the market.
- In Seoul, the Han River creates a persistent pricing premium: nearly every neighborhood with direct river access or river views sits in the top half of this ranking, regardless of other factors.
- Daechi-dong stays among the most expensive Seoul neighborhoods not because of luxury finishes or river views, but purely because of school catchment, which shows how powerful education demand is in the Seoul apartment market.
- Seongsu-dong 1-ga has repriced almost entirely on image momentum: the Seoul Forest effect and creative-district branding have already pushed apartment prices here well past what the underlying infrastructure would traditionally justify.
- Even the most affordable neighborhood in this Seoul ranking, Hannam-dong, requires a starting budget of around KRW 900 million for an apartment, which means there is no genuinely cheap entry point in this top-12 list.
- A one-bedroom apartment in Apgujeong-dong costs roughly KRW 1.54 billion, while a two-bedroom apartment in Hannam-dong costs around KRW 700 million: the top neighborhood's one-bedroom is more expensive than the lowest neighborhood's two-bedroom.
- Gaepo-dong is a useful reminder that Seoul redevelopment can permanently reset an area's price floor: once large-scale renewal is done, prices rarely fall back to pre-renewal levels, and buyers who wait often find the affordable window has closed.
- Mok-dong and Daechi-dong show that school districts in Seoul function as an independent pricing factor, separate from location, transport access, or building quality, pushing both neighborhoods into the expensive tier despite not being traditional luxury addresses.
- Seoul's official apartment assessed values rose by almost 19% in 2026, which means buyers entering the market in April 2026 are coming in after a significant government-level repricing, not at the start of a cycle.
- The price gap between a Seoul studio and a two-bedroom apartment in the same neighborhood is consistently large: in Apgujeong-dong, for example, a two-bedroom costs more than twice a studio, which means apartment size is a major lever for buyers trying to manage their budget.
- Jamwon-dong sits just below the most famous luxury Seoul neighborhoods but is still nearly as expensive, which is worth knowing for buyers who assume that moving one neighborhood away from Banpo-dong will bring meaningfully lower prices.
- Jamsil-dong stands out as the most liquid mid-market option in Seoul: it combines scale, amenity, and trading history in a way that gives buyers more confidence about their ability to resell later.
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About our methodology
We also believe it is important to show our reasoning. It is one of the ways we make our work solid, transparent, and rigorous, just as you will see in our real estate pack about Seoul.
First, please note that this data is updated regularly, so what you see here reflects the current values as of today.
In order to get reliable data on Seoul apartment purchase prices, we applied a strict source filter. We only used authoritative, verifiable sources that cover the Seoul apartment market specifically, not random listings or unsupported figures.
For each Seoul neighborhood, we aggregated the freshest apartment purchase price data available as of April 2026. When possible, we cross-checked multiple sources to confirm the same price range.
This allowed us to estimate the average price per square meter and the median property price for each Seoul neighborhood.
We also calculated the starting budget for each neighborhood, which represents the lowest realistic entry point to buy an apartment there. This is not the cheapest possible listing, but a real, achievable floor for a standard Seoul apartment purchase.
For each apartment category, we estimated an average purchase price based on Seoul market conventions. We used 25 sqm for studios, 40 sqm for one-bedrooms, and 59 sqm for two-bedrooms, which are the standard formats used for comparability across the Seoul apartment market.
These estimates were not applied as a single flat figure across all of Seoul. They were adjusted by neighborhood and apartment type to better reflect local ownership conditions and the specific price levels in each area.
Seoul does not publish one single official neighborhood-level apartment price table at the granularity shown here. The figures in this article are therefore built from a triangulated model that combines official government data, major institution research, and recognized apartment market tracking platforms. The ranking reflects a best-effort April 2026 neighborhood model, not an official government table.
This table should therefore be read as a structured market estimate, not as an exact guarantee of transaction prices. Honesty, quality, and rigor are at the core of our work, and they are also what you will find in our real estate pack about Seoul.
What sources have we used to write this blog article?
Whether it's in our blog articles or the market analyses included in our real estate pack about Seoul, we rely on verifiable sources and a transparent methodology.
We also aim to be fully transparent, so below we've listed the authoritative sources we used, and explained how we used them and the methods behind our estimates.
| Source | Why it is authoritative | How we used it |
|---|---|---|
| Ministry of Land, Infrastructure and Transport / Yonhap | It is the official South Korean government source reporting the 2026 apartment price assessment release. | We used it to anchor the April 2026 Seoul apartment market backdrop. We used it to confirm the scale of the nearly 19% official apartment valuation jump across Seoul in 2026. |
| Korea Real Estate Board | It is South Korea's official real estate monitoring body, responsible for tracking the national property market. | We used it to ground our understanding of Seoul apartment market direction and weekly price trends. We used it to check which Seoul districts were still rising and which had started to cool entering spring 2026. |
| KB Real Estate Data Hub | It is one of Korea's most widely cited private residential market data series, covering monthly Seoul apartment price trends. | We used it to cross-check Seoul apartment trend strength against official government data. We used it as a second independent benchmark so our analysis does not depend on a single institution's figures. |
| Bank of Korea | It is the country's central bank and the definitive reference for Korean policy interest rates and monetary conditions. | We used it to frame buyer financing conditions in the Seoul apartment market as of April 2026. We used it to explain why mortgage affordability for Seoul apartments was not improving quickly at the time of writing. |
| Hogangnono (Apgujeong-dong) | It is a recognized Korean apartment market tracker built around real transaction and listing data at the neighborhood level. | We used it to inspect ranked Seoul apartment prices inside Apgujeong-dong and surrounding areas. We used it to build neighborhood-level apartment pricing estimates where no official neighborhood table exists for Seoul. |
| Hogangnono (Jamsil-dong area) | It is widely used in Korea for apartment-level price discovery and side-by-side complex comparisons across Seoul neighborhoods. | We used it to compare the price spread between premium and entry-level Seoul apartment stock in key neighborhoods. We used it to help infer median neighborhood apartment positioning across the mid-market Seoul tier. |
| Hogangnono (Seongsu-dong area) | It provides strong neighborhood-level apartment ranking snapshots for emerging Seoul markets like Seongsu-dong. | We used it to benchmark the Seoul Forest and Seongsu-dong apartment market specifically. We used it to cross-check pricing depth in the area beyond any single flagship complex. |
| Savills Korea | It is a major global real estate consultancy with transparent research on prime residential markets, including Seoul. | We used it to validate that Seoul remained one of the strongest prime residential markets entering 2026. We used it mainly for top-end Seoul market context rather than for the neighborhood-level price arithmetic in our table. |
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