Is buying a property in Wollongong CBD a good investment?

Last updated on December 20, 2023

Yes, the analysis of Wollongong's property market is included in our pack

If you've admired the coastal beauty and cultural attractions of Wollongong CBD, you might have contemplated calling this vibrant Australian city district your home, reveling in its beachside lifestyle and entertainment options.

Is it a good idea though? What's the current state of the real estate market in that area? Are property values appreciating or depreciating? Are investors seeing returns on their real estate investments? How's the demand for rentals?

We'll answer all these questions for you! When building and updating our property pack for Australia, our team has been researching and surveying this area. In fact, there is significant customer interest in investing there. Therefore, we believe it would be beneficial to include some information about it in our property pack.

Why do property buyers like investing in Wollongong CBD?

Wollongong CBD, often referred to simply as 'the Gong,' has gradually become a sought-after location for property buyers, particularly in recent years.

Its appeal lies in a blend of factors that set it apart from other real estate markets, not just in Wollongong, but across broader regions.

One of the unique attributes of Wollongong CBD is its stunning natural scenery, combined with an urban lifestyle. Nestled between the Illawarra Escarpment and the Pacific Ocean, it offers breathtaking coastal views and easy access to beaches, making it a picturesque living environment.

This is something you might not find in other areas of Wollongong, where the focus might be more on suburban or inland settings.

In addition to its natural beauty, Wollongong CBD has developed a vibrant cultural and social scene. It's home to a range of dining options, entertainment venues, and cultural events.

Which adds to its allure, especially for those who crave a lively urban atmosphere. This is a stark contrast to the more laid-back, suburban feel of other Wollongong localities.

The area started gaining popularity as a real estate hotspot around the early 2010s. This surge in interest was likely driven by a combination of factors; improvements in infrastructure, increased investment in local amenities, and a growing recognition of its unique lifestyle offerings.

Its proximity to Sydney also plays a role, as it offers a more affordable alternative to Sydney's property market while still being within commuting distance.

The types of people attracted to Wollongong CBD are diverse. It appeals to young professionals and couples who enjoy the urban lifestyle, as well as to investors looking for properties with strong rental demand. Families are also drawn to the area, thanks to its blend of natural beauty, community facilities, and quality schools.

However, like any real estate market, Wollongong CBD has its weaknesses. One potential downside is the cost. While it is more affordable compared to Sydney, the rising popularity has led to increased property prices, which might be a deterrent for some buyers.

Additionally, as with any bustling city center, there can be issues related to traffic congestion and noise, which might not suit everyone's preference for a quieter, more suburban lifestyle.

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Why is Wollongong CBD a nice place to live?

Living in Wollongong CBD offers a unique and vibrant lifestyle that combines urban conveniences with stunning natural beauty.

This area is known for its relaxed yet lively culture, making it an attractive place for many, including expatriates.

The lifestyle in Wollongong CBD is a harmonious blend of beachside relaxation and urban energy. With its beautiful beaches, such as North Wollongong Beach, and the picturesque Wollongong Harbour, it's a haven for those who love the outdoors and water activities.

The cultural scene is thriving too, with a variety of cafes, restaurants, and bars that offer a taste of local and international cuisine. The Wollongong Art Gallery and the Illawarra Performing Arts Centre are cultural hubs, showcasing local talent and hosting a range of performances and exhibitions.

The expat community in Wollongong CBD is growing, thanks to the city's welcoming atmosphere and diverse opportunities.

Expats, particularly those working in education, healthcare, and technology sectors, find it an appealing place to live. Community groups and social events often cater to this international crowd, helping newcomers to integrate and feel at home.

In terms of living costs, Wollongong CBD is generally more affordable than Sydney, though it's on the higher side compared to other regional areas. Housing costs vary, with options ranging from high-rise apartments to more traditional homes.

However, the overall cost of living, including groceries, transportation, and leisure activities, is relatively moderate, making it a financially viable option for many.

Safety in Wollongong CBD is generally good, with a low crime rate compared to larger cities. The community-oriented nature of the city contributes to this sense of safety, with residents often looking out for one another.

When it comes to amenities and facilities, Wollongong CBD is well-equipped. For educational needs, there are numerous schools, including Wollongong Public School and Smith's Hill High School, known for their strong academic programs.

Healthcare facilities are top-notch, with Wollongong Hospital providing comprehensive medical services. Shopping enthusiasts can visit Wollongong Central, a major shopping center that houses a range of retail stores.

The infrastructure in Wollongong CBD is solid, with well-maintained roads and reliable utilities. Internet connectivity is generally good, keeping pace with modern demands. This robust infrastructure supports a comfortable and convenient lifestyle for its residents.

Accessibility is a strong point for Wollongong CBD. It's well connected to other parts of Wollongong and nearby regions. The Wollongong railway station is a major transport hub, providing easy access to Sydney and other areas.

For air travel, the Illawarra Regional Airport serves the area, though Sydney's international airport remains the primary gateway for international flights.

Public transportation in Wollongong CBD is efficient, with a network of buses serving the city and surrounding suburbs. The free Gong Shuttle is particularly popular, providing a convenient way to navigate around the city center and key destinations.

How much does it cost to buy real estate in Wollongong CBD?

If you need a detailed and updated analysis of the prices, rents and yields, you can get our full guide about real estate investment in Australia.

The property market in Wollongong CBD offers a range of residential options, from apartments and houses to more upscale properties like luxury villas.

Each type of property caters to different lifestyles and preferences, and understanding the costs and trends can help you make an informed decision if you're considering buying property here.

In Wollongong CBD, apartments are particularly popular, especially among young professionals and investors. The demand for apartments is driven by their affordability and the urban lifestyle they offer, with easy access to amenities like shops, restaurants, and public transport.

Houses, while available, are less common in the CBD compared to the suburbs and tend to be in higher demand due to their limited number. Luxury villas and higher-end properties also exist but are more niche and cater to a different segment of the market.

Regarding property types, Wollongong CBD has a mix of both new developments and resale properties. New developments are often modern apartments and are in high demand due to their contemporary designs and amenities.

Resale properties can range from older apartments to established houses, offering a more diverse range of styles and pricing.

Speaking of pricing, the cost of buying property in Wollongong CBD varies widely based on factors like property type, size, and location. For apartments, prices per square meter can range significantly.

Over recent years, property values in Wollongong CBD have seen a general upward trend. This increase is attributed to factors such as the area's growing popularity, its proximity to Sydney, and ongoing development projects that enhance the livability of the neighborhood.

Looking at the future, there are several developments and city planning changes on the horizon that could impact property values in Wollongong CBD. Specific projects, like new residential complexes or infrastructure improvements, can increase the desirability of the area, potentially leading to higher property values.

Predicting the real estate market's trajectory in the coming years involves considering factors like economic conditions, population growth, and interest rates.

However, Wollongong CBD, with its appealing lifestyle and continuous development, seems poised for sustained interest from buyers and investors.

Factors that indicate a potential increase in value include the ongoing demand for housing in the area, the limited availability of new land for development, and the continuous improvement in local amenities and infrastructure.

These elements collectively suggest that Wollongong CBD's property market could remain robust and potentially lucrative for investors and homeowners alike.

Where is the best area to buy a property in Wollongong CBD?

Choosing the best area to buy a property in Wollongong CBD largely depends on your preferences, lifestyle, and budget.

The CBD is diverse, with different parts offering varied atmospheres, property types, and price ranges.

One of the key areas in Wollongong CBD is near the waterfront, including streets around Wollongong Harbour and North Wollongong Beach. This area is known for its scenic beauty and relaxed, beachside atmosphere. Properties here are highly sought after for their views and proximity to the beach.

You'll mostly find apartments, ranging from modern developments to older, more established buildings. Prices in this area tend to be higher due to the desirable location and ocean views.

Moving inward from the waterfront, the central part of Wollongong CBD has a more urban feel. This area is bustling with activity, home to shopping centers like Wollongong Central, numerous restaurants, and entertainment venues. The property mix here is predominantly apartments, including new high-rise buildings.

Living in this part of the CBD puts you at the heart of the action, ideal if you enjoy a vibrant city lifestyle. Prices can be varied, with newer, luxury apartments commanding higher prices.

An up-and-coming area within Wollongong CBD is around the Wollongong Hospital and the University of Wollongong. This area is attracting attention due to ongoing developments and its appeal to students, medical professionals, and investors.

Properties here are a mix of older houses and newer apartment complexes. The prices are generally more affordable compared to the waterfront area, making it a good option for first-time buyers or investors.

If you prefer a quieter, more residential atmosphere, areas on the fringe of the CBD, like Mangerton or Gwynneville, might be more appealing.

These areas offer a mix of houses and apartments, often with more space and greenery than the central CBD. Prices here can offer good value, especially for those looking for larger properties or family homes.

However, there are areas within Wollongong CBD that might not be advisable for everyone. Parts of the city closer to the industrial area, for example, may not have the same aesthetic appeal or atmosphere as the beachside or central parts.

Additionally, areas with high traffic congestion or limited public transport access might not be ideal if you rely on these services.

Here is a summary table to help you visualize better. If you need more detailed data and information, please check our property pack for Australia.

Area	Atmosphere	Property Types	Price Range	Notes
Waterfront (near Wollongong Harbour and North Wollongong Beach)	Scenic and relaxed beachside	Apartments	Higher	Desirable for views and beach proximity
Central Wollongong CBD	Urban and bustling	Apartments (incl. new high-rises)	Varied	Ideal for vibrant city life
Near Wollongong Hospital and University	Developing and active	Mix of houses and apartments	More affordable	Attracting students, professionals, investors
Mangerton / Gwynneville	Quieter, more residential	Mix of houses and apartments	Good value	More space, suitable for families
Near Industrial Area	Less aesthetic	Varied	Lower	May lack appeal of other areas

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Is there a strong rental demand in Wollongong CBD?

Wollongong CBD has been experiencing a strong rental demand, reflecting its appeal as a place to live, work, and study.

Understanding the dynamics of this rental market is crucial for potential investors or landlords.

The rental demand in Wollongong CBD tends to skew more towards long-term rentals. This is largely because of its attraction to various demographics including professionals working in the city, students attending the University of Wollongong, and medical staff working at Wollongong Hospital.

The demand is not just limited to these groups; families and retirees also find the area appealing due to its amenities and lifestyle.

The profiles of potential tenants are diverse. Young professionals often look for modern apartments that are low maintenance and close to their workplaces and city amenities.

Students, a significant segment of the tenant population, typically seek affordable, functional housing, often in the form of shared apartments or smaller units close to the university.

Families tend to prioritize space and proximity to schools and parks, while retirees might seek quieter areas with easy access to healthcare facilities and community centers.

In terms of property types, one-bedroom and two-bedroom apartments in high-rise buildings are particularly popular among young professionals and students. Families and older tenants might lean towards larger apartments, townhouses, or even detached houses if they're available within their budget.

Properties located near key amenities like the Wollongong Train Station, Wollongong Hospital, and the university are especially in demand.

Amenities that can help to reduce vacancy and attract tenants include secure parking, especially for properties not in the immediate vicinity of major public transport hubs.

Properties with modern fittings, air conditioning, and access to shared facilities like gyms or pools are also attractive. Proximity to lifestyle amenities like cafes, restaurants, and beaches is a big plus.

Regarding potential returns on investment, Wollongong CBD's properties can offer attractive yields, though exact figures depend on various factors like property type, location, and market conditions.

Generally, apartments in central locations with good amenities tend to offer higher rental yields due to their popularity and lower maintenance costs compared to larger houses.

Looking ahead, properties that cater to the growing demand for sustainable and tech-enabled living spaces are likely to see increased demand.

Apartments with energy-efficient features, smart home technologies, and green spaces are becoming more attractive to tenants who value sustainability and convenience.

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Is it easy to buy a property as foreigner in Wollongong CBD?

Before we answer the question, please know that we have an article dedicated to the experience of buying real estate as a foreigner in Australia.

Buying property in Wollongong CBD as a foreigner involves navigating specific regulations and understanding the local real estate market.

It's not necessarily difficult, but it does require careful consideration of the rules and potential risks involved.

Firstly, foreign buyers in Australia are subject to certain restrictions and must gain approval from the Foreign Investment Review Board (FIRB). The FIRB assesses applications from foreigners who wish to purchase real estate in Australia.

Typically, non-residents are only allowed to buy new properties or vacant land for development. Buying established dwellings for investment purposes is generally not permitted for foreign non-residents. There's also a fee for FIRB application, which varies depending on the value of the property.

The purchasing process in Wollongong CBD involves several steps; finding a property, securing financing (if needed), conducting due diligence, getting FIRB approval, and finally completing the purchase through a property settlement. This process can be complex, and it's important to understand each step to avoid common pitfalls.

One of the primary risks associated with property investment in Wollongong CBD, as in many urban areas, includes market fluctuations. Property values can go up or down based on various factors, including economic conditions and changes in supply and demand.

Another risk could be related to rental yields; if you're buying a property to rent it out, there's always the risk of vacancy or lower-than-expected rental returns.

Common mistakes for foreign buyers often involve underestimating the costs associated with purchasing and maintaining a property. These can include stamp duty, legal fees, property management fees, and maintenance costs.

Additionally, not fully understanding the legal and tax implications of property ownership in Australia can lead to unexpected challenges.

Working with a local real estate agent or lawyer is highly recommended, especially for foreign buyers. A local agent can provide valuable insights into the Wollongong CBD property market, help find properties that meet your criteria, and guide you through the buying process.

A lawyer will ensure that all legal aspects of the property purchase are handled correctly, including compliance with FIRB regulations and the proper execution of the property settlement.

Exit strategies for property investors in Wollongong CBD include selling the property outright, which may be subject to capital gains tax, or holding onto the property and continuing to collect rental income.

Some investors might also consider refinancing the property to release equity for other investments. It's important to plan your exit strategy in advance, considering factors like market conditions and your personal investment goals.