Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Koh Samui's property market is included in our pack
The Koh Samui property market has experienced strong growth over the past 12-24 months, with prices rising more than 30% and rental yields reaching 8-10% in prime areas.
As of September 2025, the market offers compelling opportunities for both investors and lifestyle buyers, with entry-level condos starting at THB 3.5 million and luxury beachfront villas commanding up to THB 80 million. The island's market has diversified significantly, with condominiums now representing over half of new developments, creating more accessible price points alongside traditional villa options.
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Property prices in Koh Samui have risen over 30% in the past two years, with the market expanding beyond luxury villas to include substantial condominium development.
Rental yields consistently reach 8-10% across prime coastal areas, while transaction volumes have increased markedly compared to previous years.
| Investment Type | Best Areas | Budget Range (THB) | Expected Returns |
|---|---|---|---|
| Holiday Rental | Chaweng, Bophut, Choeng Mon | 10M - 55M | 8-10% rental yield |
| Long-term Living | Maenam, Bang Por, Laem Sor | 7M - 20M | Steady capital appreciation |
| Entry-level Investment | Northern/Eastern districts | 3.5M - 7M | Good future yields |
| Mid-range Properties | Sea view locations | 10M - 25M | Balanced growth/income |
| Luxury Investment | Beachfront locations | 20M - 80M | Premium rental rates |
| Land Investment | Prime beachfront parcels | Varies significantly | Price-sensitive returns |
| Condo Investment | Tourist zones | 3.5M - 15M | Faster resale (6-12 months) |
Fact-checked and reviewed by our local expert
Daniel Rouquette 🇫🇷
CEO & Co-Founder at Villa Finder
What are property prices doing right now in Koh Samui compared to the past 12–24 months?
Property prices in Koh Samui have increased by over 30% between 2023 and 2025, marking one of the strongest growth periods in the island's recent history.
The median condo price now sits at THB 88,500 per square meter (USD 2,400), while the average house price has reached THB 5,472 per square foot (USD 153 per square foot). This represents significant appreciation from previous years, driven by increased international buyer interest and new development projects.
Entry-level condos that previously started around THB 2.5-3 million now begin at THB 3.5 million, while basic inland villas have moved from THB 3-4 million to approximately THB 5 million. Mid-range sea view residences now cost between THB 10-25 million, up from THB 7-18 million in early 2023.
Luxury beachfront villas have seen the most dramatic increases, with high-end properties now commonly exceeding THB 80 million compared to THB 60-70 million caps in previous years. The market has broadened significantly beyond traditional luxury villa offerings, with condominium developments now comprising over 52% of new supply.
As of September 2025, price momentum remains strong across all segments, particularly in coastal areas where tourism recovery has driven both investment and lifestyle buyer demand.
How do rental yields look across different areas and property types?
Rental yields in Koh Samui consistently reach 8-10% annually across prime areas, making it one of the most attractive rental markets in Thailand.
Chaweng, Bophut, and Choeng Mon deliver the highest rental returns, often exceeding 10% for well-positioned properties with strong short-term rental potential. These areas benefit from proximity to beaches, restaurants, and nightlife that attract high-paying tourists year-round.
Monthly rental rates average THB 61,000 for condominiums and THB 182,000 for villas, with premium beachfront and luxury properties commanding significantly higher rates. Properties in tourist hotspots can achieve even better yields through short-term vacation rentals, particularly during peak season months.
Maenam and Bang Por areas show more modest but stable yields of 6-8%, appealing to investors focused on longer-term tenants and families. These quieter neighborhoods attract expatriate residents and long-term renters, providing steadier income streams with less seasonal variation.
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Which neighborhoods are showing the strongest short-term growth and which are better for long-term stability?
Central coastal areas including Chaweng, Bophut, and Chaweng Noi are experiencing the strongest short-term growth due to high tourist demand and investor interest.
| Neighborhood | Growth Pattern | Best For |
|---|---|---|
| Chaweng | High short-term growth | Holiday rentals, tourism investment |
| Bophut | Strong short-term appreciation | Boutique properties, high yields |
| Choeng Mon | Rapid price increases | Luxury rentals, premium location |
| Maenam | Steady long-term growth | Family living, stable appreciation |
| Bang Por | Consistent appreciation | Quiet residential, expatriate community |
| Laem Sor | Moderate long-term growth | Secluded living, nature lovers |
| Northern Districts | Emerging growth potential | Value investment, future development |
For long-term stability, inland and quieter neighborhoods like Maenam, Bang Por, and Laem Sor provide more predictable appreciation patterns. These areas attract families and full-time residents, supporting steady capital growth without the volatility of tourism-dependent zones.
New condominium developments in northern and eastern districts show promising future potential as infrastructure improvements enhance accessibility and attract mid-tier buyers seeking value opportunities.
What's the current supply and demand balance for villas, condos, and land?
The supply and demand balance has shifted significantly over the past year, with villa supply growing by more than 30% while condominium inventory has surged to represent 52% of new developments.
Villa supply expansion has created tighter price competition among developers and property owners, leading to slightly reduced average nightly rental rates in some areas. However, demand from international buyers remains strong, particularly for unique or exceptionally well-located properties.
Condominium supply has diversified the market considerably, meeting growing demand from both investors and lifestyle buyers who prefer lower-maintenance property options. This condo boom has created more accessible entry points for foreign buyers previously priced out of the villa-dominated market.
Land supply remains relatively stable but highly price-sensitive, with prime beachfront parcels commanding significant premiums due to their scarcity. Development land in emerging areas offers better value but requires careful consideration of infrastructure and accessibility factors.
Overall demand continues to outpace supply in prime locations, while secondary areas benefit from spillover interest as buyers seek value alternatives to premium coastal zones.
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How do transaction volumes today compare with the last few years?
Transaction volumes in Koh Samui have increased markedly compared to 2022-2023, driven by enhanced international buyer interest and substantial new project launches.
The market experienced a notable recovery from pandemic-related slowdowns, with 2024 and 2025 showing transaction levels exceeding pre-pandemic peaks. International buyers, particularly from Europe, Australia, and North America, have returned in significant numbers, contributing to increased market activity.
New condominium projects have generated substantial transaction volumes as developers successfully marketed to both investment and lifestyle buyers. The diversification away from purely luxury villa offerings has broadened the buyer pool and increased overall market liquidity.
Foreign buyer financing availability has improved, with more Thai banks offering mortgage products to international purchasers, though typically at higher rates and lower loan-to-value ratios than domestic buyers receive.
As of September 2025, transaction velocity remains robust, with properties in prime tourist areas moving faster than in previous years due to strong rental yield prospects and lifestyle appeal.
What infrastructure or government projects could affect property values in the next 3–5 years?
Key infrastructure upgrades currently underway will significantly enhance accessibility and property values over the next 3-5 years.
1. **Airport Expansion Project**: Koh Samui Airport is undergoing significant capacity and facility improvements to handle increased tourist and business traffic, directly benefiting property values island-wide.2. **New Ferry Terminal Development**: Enhanced ferry connections to the mainland will improve accessibility for residents and tourists, particularly benefiting properties in northern and eastern districts.3. **Road Infrastructure Improvements**: Comprehensive road network upgrades are improving internal connectivity, making previously less accessible areas more attractive for development and investment.4. **Tourism Infrastructure Investment**: Government investment in tourism facilities, including new beach access points and recreational facilities, will support property values in affected areas.5. **Green Technology Projects**: Investment in sustainable energy and waste management infrastructure aligns with environmental tourism trends and supports long-term property value stability.These infrastructure developments are expected to particularly benefit areas near major transport hubs and resort clusters, creating new investment hotspots beyond traditional coastal zones.
Which areas are most attractive for people planning to live full-time versus those buying for holiday rentals?
Chaweng, Bophut, and Choeng Mon remain the most attractive areas for holiday rental buyers due to consistent tourist traffic, proximity to beaches, and established entertainment infrastructure.
These tourist-focused areas offer the highest rental yields, typically 8-10% annually, with strong occupancy rates throughout the year. Properties here benefit from proximity to restaurants, bars, shopping, and water activities that holidaymakers seek.
For full-time living, Maenam, Bang Por, and Laem Sor provide quieter residential environments with access to schools, supermarkets, healthcare facilities, and local services. These areas attract expatriate families and retirees seeking a more relaxed lifestyle away from tourist crowds.
Maenam offers the best balance for full-time residents, with a growing expatriate community, international schools, and shopping facilities, while maintaining reasonable property prices. Bang Por appeals to those seeking beachfront living without the intensity of main tourist areas.
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What is the typical budget needed for entry-level, mid-range, and luxury properties right now?
As of September 2025, property budgets in Koh Samui vary significantly based on location, property type, and proximity to beaches.
| Property Segment | Budget Range (THB) | Budget Range (USD) |
|---|---|---|
| Entry-level Condos | 3.5M - 7M | $95K - $190K |
| Entry-level Villas | 5M - 8M | $135K - $220K |
| Mid-range Sea View | 10M - 25M | $270K - $680K |
| Mid-range Villas | 15M - 28M | $405K - $760K |
| Luxury Properties | 20M - 50M | $540K - $1.35M |
| Ultra-luxury Beachfront | 50M - 80M+ | $1.35M - $2.2M+ |
| Premium Land Plots | 8M - 30M | $220K - $810K |
Entry-level budgets start at THB 3.5 million for basic condominiums in developing areas and THB 5 million for simple inland villas. Mid-range properties with sea views or prime locations require THB 10-28 million, while luxury beachfront properties command THB 20-80 million or more.
Additional costs including transfer fees, taxes, and legal expenses typically add 6-8% to purchase prices, and foreign buyers should budget for higher financing costs if using local mortgage options.
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How liquid is the market—how long does it usually take to resell different property types?
Market liquidity varies significantly by property type and location, with condominiums in tourist zones showing the fastest turnover times.
Condominiums in prime tourist areas typically sell within 6-12 months when priced appropriately, benefiting from the broader buyer pool that includes both investors and lifestyle purchasers. The lower entry prices and reduced maintenance requirements make condos more accessible to international buyers.
Villas in popular areas like Chaweng, Bophut, and Choeng Mon usually require 12-18 months to resell, depending on pricing and unique features. Well-maintained properties with strong rental histories move faster than those requiring significant updates or having location disadvantages.
Luxury villas and properties in quieter areas may take 18-24 months or longer to find suitable buyers, as the buyer pool becomes more selective at higher price points. However, truly exceptional properties with unique features or prime beachfront locations can sell more quickly to cash buyers.
Land parcels show variable liquidity depending on development potential, with prime beachfront plots moving faster than inland parcels requiring infrastructure development or facing access challenges.
What are the financing options available for foreign buyers today, and how do they impact affordability?
Foreign buyers in Koh Samui can access financing through select Thai banks, though terms are typically less favorable than those offered to Thai nationals.
Thai banks usually offer foreign buyers maximum loan-to-value ratios of 50-70%, with higher interest rates than domestic mortgages. The terms are generally more flexible for condominium purchases than for landed properties, as foreigners can own condos directly under Thai law.
Developer financing has become increasingly available, with many projects offering payment plans and in-house financing options that can improve affordability for qualified buyers. These arrangements often provide more flexible terms than traditional bank mortgages.
Offshore lending through international banks is another option for buyers with established banking relationships abroad, though this typically requires significant down payments and may involve currency exchange considerations.
The financing landscape has improved compared to previous years, with more options available, though foreign buyers still face higher costs and stricter requirements than domestic purchasers, impacting overall affordability particularly for mid-range properties.
How do operating costs and taxes compare across different areas and property types?
Operating costs and taxes in Koh Samui remain relatively low compared to other Asia-Pacific resort markets, though they vary by property type and location.
Annual property taxes are minimal across the island, typically representing less than 0.1% of property value for residential properties. Land and building taxes are similarly low, making Koh Samui attractive for long-term property ownership.
Condominium maintenance fees vary by project quality and amenities, typically ranging from THB 30-80 per square meter monthly. Newer developments with extensive facilities command higher fees, while basic projects offer more affordable ongoing costs.
Villa operating costs include utilities, gardening, pool maintenance, and security, typically ranging from THB 8,000-25,000 monthly depending on property size and services required. Beachfront villas incur higher maintenance costs due to salt air exposure and landscape requirements.
Insurance costs are reasonable, with comprehensive coverage typically costing 0.1-0.3% of property value annually. Properties in flood-prone or remote areas may face higher premiums.
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If you were to buy now, where should you focus, what type of property makes the most sense, and at what budget, depending on whether your goal is living, renting out, or reselling?
The optimal investment strategy in Koh Samui depends entirely on your primary objective and risk tolerance.
**For Full-time Living:**- Target quieter inland areas or mid-range townhomes/villas in family-friendly districts like Maenam or Bang Por- Budget: THB 7-20 million for comfortable long-term residence- Focus on properties with good access to schools, healthcare, and shopping- Prioritize build quality and maintenance ease over tourism appeal**For Holiday Rental Investment:**- Coastal condos or luxury villas in Chaweng, Bophut, and Choeng Mon- Budget: THB 10-55 million depending on target rental market- Seek properties with strong tourism appeal, beach proximity, and professional management potential- Expect 8-10% annual yields with proper management**For Resale Strategy:**- Newer condominium projects near infrastructure investments or established holiday hotspots- Budget: THB 3.5-7 million for entry-level opportunities with good appreciation potential- Focus on developments with strong developer reputations and clear title- Target areas benefiting from upcoming infrastructure improvementsOverall, Koh Samui's property market offers diverse opportunities across all investment strategies, but success depends on matching property type, location, and budget to your specific objectives and timeline.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are advised to consult with a qualified professional before making any investment decisions. We do not assume any liability for actions taken based on the information provided.
Koh Samui's property market presents compelling opportunities for both investors and lifestyle buyers as of September 2025.
With property prices up 30% over two years, rental yields consistently reaching 8-10%, and improving infrastructure, the market offers diverse options from THB 3.5 million entry-level condos to THB 80 million luxury villas, making it accessible across different budget ranges and investment objectives.
Sources
- Thailand Property - Koh Samui Properties
- Ocean WWP - Samui Property Rental Yields
- Asia Property Awards - Koh Samui Market Evolution
- Fazwaz - Koh Samui Rental Price Index
- Bangkok Post - Samui Property Market Boom
- Conrad Properties - Cost of Buying Villa Koh Samui
- Properstar - Koh Samui House Prices
- Horizon Homes - Koh Samui Property Market