Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Phuket's property market is included in our pack
Are you considering investing in Phuket's real estate market? Curious about which areas are set to become the most sought-after by 2025? Want to know where your investment will yield the highest returns?
We will lay down recent insights, ici no guesswork, we rely only on solid data.
Actually, we know this market inside and out. We keep tabs on it regularly, and all our discoveries are reflected in the most recent version of the Thailand Property Pack
Fact-checked and reviewed by our local expert
Attaya Suriyawonghae 🇹🇭
Real Estate Broker, Zest Real Estate
1) Layan Beach is a prime spot for secluded luxury villas and high-end property development potential
Layan Beach is quickly becoming a hotspot for luxury villas and high-end property development.
In recent years, property prices in Layan Beach have surged, outpacing other areas in Phuket. This trend signals a strong demand and potential for investment growth, making it a prime choice for developers and investors. The area is renowned for its exclusive luxury villas, attracting buyers who crave privacy and opulence.
Real estate agencies are buzzing about Layan Beach, highlighting it as a rising star due to its natural beauty and unique living opportunities. The luxury villa rental market here is thriving, with occupancy rates climbing thanks to the high demand for secluded, upscale properties. Investors are seeing rental yields between 5-10% annually, making it a lucrative option for those interested in short-term rentals.
Government infrastructure projects have made Layan Beach more accessible, drawing interest from both local and international buyers. Surveys indicate a growing preference for secluded luxury properties, perfectly aligning with what Layan Beach offers. The area boasts upscale amenities and services that cater to a high-end clientele, further boosting its appeal.
Sources: Statista, Atlas AMG, Sunway Estates, Phuket Property Watch
2) Bang Tao Beach is booming with luxury villas and high rental yields from tourists seeking upscale accommodations
Bang Tao Beach is a hot market thanks to its luxury villas and high rental yields.
Imagine staying in a villa at Bang Tao Beach, where the average occupancy rate is around 80%, a jump from the 70% seen in earlier years. This area, especially places like Laguna Phuket, is buzzing with tourists who love the upscale vibe.
Investors are thrilled because the rental market here is booming, with annual yields exceeding 10%. Whether it's a short getaway or a long stay, people are willing to pay top dollar. For example, a one-bedroom unit in a prime spot can fetch 1,000-1,200 baht per square meter per month, which means a nice monthly income of 50,000 to 60,000 baht.
Property prices are climbing, driven by limited land and high demand. In 2023, some villas sold for as much as 250 million baht. This surge is fueled by new luxury developments and resorts popping up, with fresh condo projects launching every two weeks in Phuket, many right in Bang Tao.
Bang Tao's allure is undeniable, with its blend of luxury and investment potential. The area is a magnet for those seeking both a lavish lifestyle and a smart investment. The constant flow of new projects keeps the market vibrant and exciting.
Sources: Bangkok Post, Bangkok Post, Sunway Estates
Everything you need to know is included in our Real Estate Pack for Phuket
3) Laguna is a top market with its resort community and strong demand for luxury accommodations
Laguna Phuket is a top choice for property buyers thanks to its unique resort community and steady demand for luxury stays.
In 2024, luxury resorts in Laguna Phuket are expected to have occupancy rates of 70-80%, a noticeable increase from past years. This shows a growing interest in high-end accommodations, making it a hotspot for luxury travelers.
Property values in the area have been on the rise, with record-breaking sales volumes in 2023 and plans to exceed these numbers in 2024. This trend sets Laguna apart from other global real estate markets, emphasizing its unique charm and investment potential.
The demand for short-term luxury rentals is booming, fueled by visitors from the Middle East, Europe, and the US. The sale of ultra-luxury villas at premium prices highlights the strong market for upscale accommodations.
Investors are particularly drawn to Laguna Phuket because of its integrated resort community, which offers a seamless blend of luxury and convenience. This setup not only attracts tourists but also ensures a consistent demand for high-end properties.
With its stunning beaches and world-class amenities, Laguna Phuket continues to be a prime destination for those seeking luxury and exclusivity. The area's consistent growth in property values and high occupancy rates make it an attractive option for savvy investors.
Sources: Bangkok Post, Sunway Estates, TQPR
4) Patong is always a hotspot with vibrant nightlife and high demand for short-term rentals
Patong is a perennial hotspot thanks to its vibrant nightlife and bustling short-term rental market.
Imagine a place where the night never sleeps—Patong is exactly that, with its lively entertainment scene that keeps drawing tourists in. Whether it's the neon-lit streets or the pulsating music, visitors flock here for unforgettable nightlife experiences.
Platforms like Airbnb have seen a boom in Patong, reflecting the high demand for short-term rentals. In 2024, Phuket boasted 10,863 active Airbnb listings, with Patong being a top choice for travelers. This surge is fueled by the constant stream of tourists looking for convenient and exciting places to stay.
Tourism numbers paint a clear picture of Patong's allure. In 2024, Phuket welcomed a wave of international visitors, especially from Russia, India, and China. Patong, being a major tourist hub, likely captures a significant share of these arrivals, ensuring high occupancy rates for its rentals.
For those considering property investment, Patong offers a unique opportunity. The area's consistent tourist influx means there's always a demand for accommodations, making it a lucrative spot for short-term rental properties.
With its vibrant atmosphere and steady stream of visitors, Patong remains a top destination for both tourists and property investors. The nightlife and rental market here are not just trends; they're a way of life.
Sources: Luxe Phuket, Airbtics, Statista
5) Nai Harn is a top choice for its peaceful setting and increasing property values attracting retirees and families
Nai Harn is quickly becoming a top choice for retirees and families.
One of the main reasons is the steady increase in property values. By 2025, the average price per square meter is expected to be between THB 100,000 and THB 150,000, reflecting a clear upward trend. This makes it an attractive investment for those looking to settle in a serene environment.
The area is also seeing a surge in demand from international buyers. In 2023, Russian buyers accounted for 70% of foreign purchases in Phuket, with many likely drawn to Nai Harn's peaceful surroundings and rising property values. This trend is expected to continue with growing interest from Chinese and European buyers.
For retirees and families, Nai Harn offers a tranquil environment with high-quality amenities. The presence of international schools and a friendly social atmosphere where locals and foreigners coexist harmoniously adds to its charm. It's a place where you can enjoy a laid-back lifestyle without sacrificing modern conveniences.
Insider knowledge suggests that Nai Harn's appeal lies in its balance of tranquility and accessibility. While it offers a peaceful retreat, it's not far from the bustling areas of Phuket, providing the best of both worlds. This makes it an ideal spot for those looking to enjoy a quiet life with easy access to city amenities.
Families are particularly drawn to the area because of its safe and welcoming community. The harmonious blend of cultures and the availability of family-friendly activities make it a perfect place to raise children or enjoy a peaceful retirement.
Sources: The One Nai Harn, Nai Harn - Phuket neighborhood overview, How will the Phuket real estate market perform in 2025?
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6) Rawai attracts more interest due to affordable beachfront properties and a growing expat community
Rawai is catching eyes in 2023 and 2024 for its affordable beachfront properties.
Imagine living by the beach without emptying your wallet; in Rawai, the median sales price is about ฿7,540,000. This price point is a magnet for those dreaming of seaside living. The affordability here is a major draw, making Rawai a hot spot for property seekers.
But it's not just the prices that are pulling people in. Rawai's growing expat community is another big reason for its rising popularity. Expats love the peaceful vibe and stunning nature. With around two million expats in Thailand, many are choosing Rawai for its lifestyle perks and budget-friendly options.
On top of that, the local government is stepping up with infrastructure improvements. They're rolling out eco-friendly projects, new schools, and parks, making Rawai even more attractive for families and expats who want a comfy, convenient place to call home.
These developments are turning Rawai into a sought-after destination, especially for those looking for a mix of affordability and community. The blend of natural beauty, a welcoming expat scene, and ongoing improvements make it a prime choice for property buyers.
Sources: FazWaz, InvestAsian, Bamboo Routes, The Star
7) Mai Khao is a promising area near the airport with strong long-term property appreciation potential
Mai Khao is quickly becoming a hotspot for property investment thanks to its close proximity to Phuket International Airport.
With the airport's expansion and a new one planned in Phang Nga, travel times have been slashed, making Mai Khao more accessible for tourists and investors. This ease of access is a magnet for property developers and hoteliers.
Recent infrastructure upgrades have made getting to Mai Khao even easier, boosting its appeal for property development. The improved roads and facilities are drawing more interest from investors and tourists alike.
Luxury resorts like Le Méridien and Radisson in Mai Khao show strong investment interest in high-end accommodations. These developments are meeting the rising demand for luxury stays, making the area even more attractive.
Phuket saw a significant rebound in tourist arrivals in early 2023, which is expected to increase rental demand in Mai Khao. This trend is likely to continue, further enhancing the area's investment potential.
Sources: Phuket Hotel Market Update September 2023, Radisson Phuket Mai Khao Beach, Property for Sale in Phuket Updated 2024
8) Phuket Town is popular for its cultural charm and boutique hotels offering good rental income
Phuket Town is becoming a hot spot thanks to its cultural charm and boutique hotels offering great rental income.
In recent years, the real estate market in Phuket has been on fire, with property prices and rental yields soaring. For instance, in 2024, some prestigious areas saw rental yields surpassing 10% annually, making it a prime investment choice. This surge is fueled by the demand for luxury properties, like The Standard Residences in Bang Tao, where 70% of units sold rapidly, showcasing the potential for high rental income.
The hospitality scene in Phuket is also bouncing back, with hotel occupancy rates hitting 84% in 2024. This uptick, along with rising room rates, highlights the growing interest in boutique hotels. New hotel openings and luxury expansions are adding to this trend, making the area even more appealing.
Phuket Town's cultural allure is a big draw for visitors. Efforts like the "Phuket Old Town Carbon Neutrality 2030" project aim to make the area more sustainable, attracting eco-friendly travelers. Social media and travel blogs often spotlight Phuket Town's cultural sites, enhancing its reputation as a cultural tourism hub.
Sources: Luxe Phuket, Sunway Estates, Bangkok Post
Everything you need to know is included in our Property Pack for Phuket
9) Cherng Talay attracts expats and investors with its modern condos and traditional homes offering diverse property options
Cherng Talay is a hotspot for expats and investors thanks to its mix of modern condos and traditional homes.
In recent years, property transactions in Cherng Talay have surged, showing its growing popularity. The real estate market in Phuket, including Cherng Talay, has seen a rise in low-rise housing developments, with steady demand from local buyers and long-term investors.
By 2023, property values in Cherng Talay increased by 10% to 15%, especially in high-demand areas. This growth is fueled by a diverse community of locals, long-term expats, and semi-expats, making the area vibrant and inclusive.
Expats and investors rave about Cherng Talay's charm. Chinese investors are keen on second homes and long-term investments, while Russians prefer luxury villas. Australians and Americans are attracted to Phuket’s lifestyle and potential returns.
The variety of properties, from luxury villas to affordable options, draws a wide range of buyers. This diversity in property types caters to different tastes and budgets, making Cherng Talay a versatile choice for many.
With its unique blend of housing options and a lively community, Cherng Talay continues to attract both expats and investors looking for diverse property opportunities.
Sources: The Thaiger, Silk Estate, Wallaya Villas
10) Surin Beach is highly sought after for its exclusive resorts and high-end condos offering strong investment returns
Surin Beach is a top choice for property buyers thanks to its exclusive resorts and high-end condos.
Over the years, property prices in Surin Beach have surged more than in other parts of Phuket. This is largely due to its reputation as a luxury destination, attracting those who seek exclusivity. The area is known for its upscale vibe, making it a magnet for high-net-worth individuals.
Resorts like The Surin, nestled on Pansea Beach, enjoy some of the highest occupancy rates in Phuket. Their prime locations and luxurious amenities draw visitors year-round, ensuring a steady stream of guests. This popularity translates into impressive rental yields, with nearby areas like Bang Tao and Laguna Phuket boasting yields over 10% annually.
The presence of luxury resorts and high-end developments only adds to Surin Beach's allure. The Surin, for instance, offers a tranquil escape with its elegant cottages, suites, and pool villas. Demand for exclusive properties is on the rise, driven by those looking for a slice of paradise.
Investors are particularly drawn to Surin Beach because of its strong potential for returns. The combination of high occupancy rates and attractive rental yields makes it a compelling choice. Surin Beach stands out as a prime investment opportunity in Phuket's real estate market.
Sources: Bangkok Post, The Surin Phuket, Sunway Estates
11) Kata Beach attracts investors with its family-friendly vibe and rising property prices
Kata Beach is drawing in investors for its rising property values and family-friendly charm.
In 2024, property prices in Kata Beach saw a competitive rise, with expectations of a 10-15% increase in 2025. This steady climb makes it a prime spot for real estate investment. Families are flocking to Kata Beach, contributing to its popularity. In 2023, Phuket anticipated 12 million tourists, many of whom were families choosing Kata Beach for its inviting atmosphere.
The area is not just about beautiful beaches; world-class infrastructure is a big draw. With top-notch transportation, education, and luxury amenities, it's no wonder families find it appealing. The demand from international buyers, especially from Russia, is strong, further boosting the market.
Investors are also eyeing the booming rental market. Rental yields in Kata Beach exceed 10% annually, showcasing its potential for lucrative returns. This growth is supported by media coverage and government initiatives that highlight Kata Beach as a family-friendly destination.
International interest is on the rise, with Russian buyers leading the charge. They are particularly drawn to Kata Beach's family-friendly vibe, which is enhanced by its excellent infrastructure and amenities. This makes it a top choice for those looking to invest in a thriving market.
With its steady growth in property prices and welcoming environment, Kata Beach is a hotspot for investors seeking both financial returns and a family-friendly atmosphere.
Sources: Nation Thailand, Sunway Estates, Tranio
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12) Kamala is attracting interest for property appreciation due to new developments and stunning coastal views
Kamala is becoming a hot spot for property investment thanks to its stunning coastal views and new developments.
In recent years, property prices in Kamala have been climbing due to high demand and limited beachfront options. This trend is likely to continue as tourism bounces back and infrastructure projects take shape. The area is buzzing with new luxury projects like Twinpalms Residences MontAzure, Coco Kamala, and MontAzure Lakeside Phuket, which offer top-notch amenities such as swimming pools, gyms, and gardens.
These developments are not just about luxury; they are drawing in international buyers who are keen on Kamala's lifestyle. The introduction of residential and commercial projects like the MGallery Residences and CITYGATE is further boosting Kamala's allure. Real estate agencies are calling Kamala a prime investment spot, especially with the rise of remote work and the island's breathtaking views.
International buyers are increasingly interested in Kamala, attracted by its lifestyle and the growing number of luxury hotels and resorts. The government is also playing a part by improving infrastructure, which makes Kamala more accessible and appealing to tourists and investors alike. Kamala's accessibility is getting a boost from government projects, enhancing its attractiveness.
With the tourism sector recovering, Kamala is poised for growth. The area's charm is not just in its scenery but also in its potential for property appreciation. New developments are driving Kamala's property market, making it a place to watch for savvy investors.
As more people discover Kamala's potential, the demand for property is expected to rise. The combination of luxury living, scenic views, and improved infrastructure is setting the stage for Kamala to become a top choice for property buyers. Kamala's property market is on the rise, thanks to its unique blend of natural beauty and modern amenities.
Sources: Dot Property, Luxe Phuket, Ocean WWP
This article gives you valuable insights, but remember, it’s not and will never be investment advice. We pull data from a range of sources to provide you with the most accurate picture possible, yet we can’t guarantee complete accuracy. Markets are difficult to predict. Make sure to do your own research and consult a professional before making any financial moves. Any risks or losses are your own responsibility.