Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Phuket's property market is included in our pack
Where are the best places to invest in Phuket right now? Is Patong Beach still the top pick, or are areas like Kamala, Rawai, and Bang Tao gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with property developers, real estate agents, and clients who invest across the island. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Phuket and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
Fact-checked and reviewed by our local expert
Attaya Suriyawonghae 🇹🇭
Real Estate Broker, Zest Real Estate
1) Layan Beach is gaining interest for its secluded luxury villas and high-end development potential
Layan Beach is quickly becoming a hotspot for luxury villas and high-end property development.
In recent years, property prices in Layan Beach have surged, outpacing other areas in Phuket. This trend signals a strong demand and potential for investment growth, making it a prime choice for developers and investors. The area is renowned for its exclusive luxury villas, attracting buyers who crave privacy and opulence.
Real estate agencies are buzzing about Layan Beach, highlighting it as a rising star due to its natural beauty and unique living opportunities. The luxury villa rental market here is thriving, with occupancy rates climbing thanks to the high demand for secluded, upscale properties. Investors are seeing rental yields between 5-10% annually, making it a lucrative option for those interested in short-term rentals.
Government infrastructure projects have made Layan Beach more accessible, drawing interest from both local and international buyers. Surveys indicate a growing preference for secluded luxury properties, perfectly aligning with what Layan Beach offers. The area boasts upscale amenities and services that cater to a high-end clientele, further boosting its appeal.
Sources: Statista, Atlas AMG, Sunway Estates, Phuket Property Watch
2) Bang Tao Beach is thriving with luxury villas and high rental yields from tourists seeking upscale accommodations
Bang Tao Beach is a hot market thanks to its luxury villas and high rental yields.
Imagine staying in a villa at Bang Tao Beach, where the average occupancy rate is around 80%, a jump from the 70% seen in earlier years. This area, especially places like Laguna Phuket, is buzzing with tourists who love the upscale vibe.
Investors are thrilled because the rental market here is booming, with annual yields exceeding 10%. Whether it's a short getaway or a long stay, people are willing to pay top dollar. For example, a one-bedroom unit in a prime spot can fetch 1,000-1,200 baht per square meter per month, which means a nice monthly income of 50,000 to 60,000 baht.
Property prices are climbing, driven by limited land and high demand. In 2023, some villas sold for as much as 250 million baht. This surge is fueled by new luxury developments and resorts popping up, with fresh condo projects launching every two weeks in Phuket, many right in Bang Tao.
Bang Tao's allure is undeniable, with its blend of luxury and investment potential. The area is a magnet for those seeking both a lavish lifestyle and a smart investment. The constant flow of new projects keeps the market vibrant and exciting.
Sources: Bangkok Post, Bangkok Post, Sunway Estates
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Thailand versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Laguna is a prime market with its integrated resort community and strong demand for luxury accommodations
Laguna Phuket is a top choice for property buyers thanks to its unique resort community and steady demand for luxury stays.
In 2024, luxury resorts in Laguna Phuket are expected to have occupancy rates of 70-80%, a noticeable increase from past years. This shows a growing interest in high-end accommodations, making it a hotspot for luxury travelers.
Property values in the area have been on the rise, with record-breaking sales volumes in 2023 and plans to exceed these numbers in 2024. This trend sets Laguna apart from other global real estate markets, emphasizing its unique charm and investment potential.
The demand for short-term luxury rentals is booming, fueled by visitors from the Middle East, Europe, and the US. The sale of ultra-luxury villas at premium prices highlights the strong market for upscale accommodations.
Investors are particularly drawn to Laguna Phuket because of its integrated resort community, which offers a seamless blend of luxury and convenience. This setup not only attracts tourists but also ensures a consistent demand for high-end properties.
With its stunning beaches and world-class amenities, Laguna Phuket continues to be a prime destination for those seeking luxury and exclusivity. The area's consistent growth in property values and high occupancy rates make it an attractive option for savvy investors.
Sources: Bangkok Post, Sunway Estates, TQPR
4) Patong is a perennial favorite for its vibrant nightlife and strong demand for short-term rentals
Patong is a perennial hotspot thanks to its vibrant nightlife and bustling short-term rental market.
Imagine a place where the night never sleeps—Patong is exactly that, with its lively entertainment scene that keeps drawing tourists in. Whether it's the neon-lit streets or the pulsating music, visitors flock here for unforgettable nightlife experiences.
Platforms like Airbnb have seen a boom in Patong, reflecting the high demand for short-term rentals. In 2024, Phuket boasted 10,863 active Airbnb listings, with Patong being a top choice for travelers. This surge is fueled by the constant stream of tourists looking for convenient and exciting places to stay.
Tourism numbers paint a clear picture of Patong's allure. In 2024, Phuket welcomed a wave of international visitors, especially from Russia, India, and China. Patong, being a major tourist hub, likely captures a significant share of these arrivals, ensuring high occupancy rates for its rentals.
For those considering property investment, Patong offers a unique opportunity. The area's consistent tourist influx means there's always a demand for accommodations, making it a lucrative spot for short-term rental properties.
With its vibrant atmosphere and steady stream of visitors, Patong remains a top destination for both tourists and property investors. The nightlife and rental market here are not just trends; they're a way of life.
Sources: Luxe Phuket, Airbtics, Statista
5) Nai Harn is gaining popularity for its peaceful setting and rising property values, attracting retirees and families
Nai Harn is quickly becoming a top choice for retirees and families looking for a peaceful place to call home.
One of the main draws is the steady rise in property values. By 2025, the average price per square meter is expected to be between THB 100,000 to THB 150,000, making it a smart investment for those seeking tranquility.
International buyers are also showing increased interest. In 2023, Russian buyers accounted for 70% of foreign purchases in Phuket, with many choosing Nai Harn for its serene environment and promising property market. Chinese and European buyers are also expected to join the trend by 2025.
Surveys highlight that Nai Harn is especially popular among retirees and families. The area offers a peaceful setting with high-quality amenities, making it perfect for retirees. Families appreciate the top-notch international schools and the friendly social atmosphere.
In Nai Harn, locals and foreigners live harmoniously, creating a unique blend of cultures and traditions. This welcoming community vibe is a big draw for families looking for a supportive environment.
With its tranquil environment and rising property values, Nai Harn is becoming a favorite for those seeking a peaceful yet vibrant place to live.
Sources: The One Nai Harn, Nai Harn - Phuket neighborhood overview, How will the Phuket real estate market perform in 2025?
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6) Rawai is gaining attention for its affordable beachfront properties and expanding expat community
Rawai is catching eyes in 2023 and 2024 for its affordable beachfront properties.
Imagine living by the beach without emptying your wallet; in Rawai, the median sales price is about ฿7,540,000. This makes it a sweet spot for those dreaming of beachfront living. The area is not just about affordability; it's also about the vibe. Rawai's growing expat community is a big draw, offering a cost-effective lifestyle amidst stunning scenery.
Phuket is a magnet for expats, and Rawai stands out with its peaceful atmosphere that promises tranquility. With around two million expats in Thailand, a good number are choosing Rawai as their new home. This influx is reshaping the community, making it more vibrant and diverse.
Local government efforts are also making waves. They're investing in infrastructure, focusing on eco-friendly urban projects, and adding new schools and parks. These developments are not just for show; they make Rawai even more appealing, especially for families and expats looking for a balanced lifestyle.
Media buzz is another factor. Coverage highlighting Rawai's popularity among expats is fueling interest. It's not just about the properties; it's about the lifestyle and community that Rawai offers. This media attention is putting Rawai on the map for potential buyers.
With all these elements combined, Rawai is becoming a hotspot for those seeking a blend of affordability, community, and a serene environment. The area is transforming, and it's an exciting time for anyone considering a move.
Sources: FazWaz, InvestAsian, The Star
7) Mai Khao is gaining interest for its airport proximity and potential for long-term property appreciation
Mai Khao is quickly becoming a hotspot for property investment thanks to its close proximity to Phuket International Airport.
With the airport's expansion and a new one planned in Phang Nga, travel times have been slashed, making Mai Khao more accessible for tourists and investors. This ease of access is a magnet for property developers and hoteliers.
Recent infrastructure upgrades have made getting to Mai Khao even easier, boosting its appeal for property development. The improved roads and facilities are drawing more interest from investors and tourists alike.
Luxury resorts like Le Méridien and Radisson in Mai Khao show strong investment interest in high-end accommodations. These developments are meeting the rising demand for luxury stays, making the area even more attractive.
Phuket saw a significant rebound in tourist arrivals in early 2023, which is expected to increase rental demand in Mai Khao. This trend is likely to continue, further enhancing the area's investment potential.
Sources: Phuket Hotel Market Update September 2023, Radisson Phuket Mai Khao Beach, Property for Sale in Phuket Updated 2024
8) Phuket Town is thriving with its cultural charm and boutique hotels, offering strong rental income potential
Phuket Town is becoming a hot spot thanks to its cultural charm and boutique hotels offering great rental income.
In recent years, the real estate market in Phuket has been on fire, with property prices and rental yields soaring. For instance, in 2024, some prestigious areas saw rental yields surpassing 10% annually, making it a prime investment choice. This surge is fueled by the demand for luxury properties, like The Standard Residences in Bang Tao, where 70% of units sold rapidly, showcasing the potential for high rental income.
The hospitality scene in Phuket is also bouncing back, with hotel occupancy rates hitting 84% in 2024. This uptick, along with rising room rates, highlights the growing interest in boutique hotels. New hotel openings and luxury expansions are adding to this trend, making the area even more appealing.
Phuket Town's cultural allure is a big draw for visitors. Efforts like the "Phuket Old Town Carbon Neutrality 2030" project aim to make the area more sustainable, attracting eco-friendly travelers. Social media and travel blogs often spotlight Phuket Town's cultural sites, enhancing its reputation as a cultural tourism hub.
Sources: Luxe Phuket, Sunway Estates, Bangkok Post
We have made this infographic to give you a quick and clear snapshot of the property market in Thailand. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Cherng Talay is attracting expats and investors with its mix of modern condos and traditional homes offering diverse property options
Cherng Talay is a hotspot for expats and investors thanks to its mix of modern condos and traditional homes.
In recent years, property transactions in Cherng Talay have surged, showing its growing popularity. The real estate market in Phuket, including Cherng Talay, has seen a rise in low-rise housing developments, with steady demand from local buyers and long-term investors.
By 2023, property values in Cherng Talay increased by 10% to 15%, especially in high-demand areas. This growth is fueled by a diverse community of locals, long-term expats, and semi-expats, making the area vibrant and inclusive.
Expats and investors rave about Cherng Talay's charm. Chinese investors are keen on second homes and long-term investments, while Russians prefer luxury villas. Australians and Americans are attracted to Phuket’s lifestyle and potential returns.
The variety of properties, from luxury villas to affordable options, draws a wide range of buyers. This diversity in property types caters to different tastes and budgets, making Cherng Talay a versatile choice for many.
With its unique blend of housing options and a lively community, Cherng Talay continues to attract both expats and investors looking for diverse property opportunities.
Sources: The Thaiger, Silk Estate, Wallaya Villas
10) Surin Beach is popular for its exclusive resorts and luxury condos, promising strong investment returns
Surin Beach is a top choice for property buyers thanks to its exclusive resorts and high-end condos.
Over the years, property prices in Surin Beach have surged more than in other parts of Phuket. This is largely due to its reputation as a luxury destination, attracting those who seek exclusivity. The area is known for its upscale vibe, making it a magnet for high-net-worth individuals.
Resorts like The Surin, nestled on Pansea Beach, enjoy some of the highest occupancy rates in Phuket. Their prime locations and luxurious amenities draw visitors year-round, ensuring a steady stream of guests. This popularity translates into impressive rental yields, with nearby areas like Bang Tao and Laguna Phuket boasting yields over 10% annually.
The presence of luxury resorts and high-end developments only adds to Surin Beach's allure. The Surin, for instance, offers a tranquil escape with its elegant cottages, suites, and pool villas. Demand for exclusive properties is on the rise, driven by those looking for a slice of paradise.
Investors are particularly drawn to Surin Beach because of its strong potential for returns. The combination of high occupancy rates and attractive rental yields makes it a compelling choice. Surin Beach stands out as a prime investment opportunity in Phuket's real estate market.
Sources: Bangkok Post, The Surin Phuket, Sunway Estates
11) Kata Beach is gaining interest for its family-friendly vibe and steady property price growth
Kata Beach is drawing in investors for its rising property values and family-friendly charm.
In 2024, property prices in Kata Beach saw a competitive rise, with expectations of a 10-15% increase in 2025. This steady climb makes it a prime spot for real estate investment. Families are flocking to Kata Beach, contributing to its popularity. In 2023, Phuket anticipated 12 million tourists, many of whom were families choosing Kata Beach for its inviting atmosphere.
The area is not just about beautiful beaches; world-class infrastructure is a big draw. With top-notch transportation, education, and luxury amenities, it's no wonder families find it appealing. The demand from international buyers, especially from Russia, is strong, further boosting the market.
Investors are also eyeing the booming rental market. Rental yields in Kata Beach exceed 10% annually, showcasing its potential for lucrative returns. This growth is supported by media coverage and government initiatives that highlight Kata Beach as a family-friendly destination.
International interest is on the rise, with Russian buyers leading the charge. They are particularly drawn to Kata Beach's family-friendly vibe, which is enhanced by its excellent infrastructure and amenities. This makes it a top choice for those looking to invest in a thriving market.
With its steady growth in property prices and welcoming environment, Kata Beach is a hotspot for investors seeking both financial returns and a family-friendly atmosphere.
Sources: Nation Thailand, Sunway Estates, Tranio
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12) Kamala is attracting interest with its new developments and scenic coastal views, driving property appreciation potential
Kamala is becoming a hot spot for property investment thanks to its stunning coastal views and new developments.
In recent years, property prices in Kamala have been climbing due to high demand and limited beachfront options. This trend is likely to continue as tourism bounces back and infrastructure projects take shape. The area is buzzing with new luxury projects like Twinpalms Residences MontAzure, Coco Kamala, and MontAzure Lakeside Phuket, which offer top-notch amenities such as swimming pools, gyms, and gardens.
These developments are not just about luxury; they are drawing in international buyers who are keen on Kamala's lifestyle. The introduction of residential and commercial projects like the MGallery Residences and CITYGATE is further boosting Kamala's allure. Real estate agencies are calling Kamala a prime investment spot, especially with the rise of remote work and the island's breathtaking views.
International buyers are increasingly interested in Kamala, attracted by its lifestyle and the growing number of luxury hotels and resorts. The government is also playing a part by improving infrastructure, which makes Kamala more accessible and appealing to tourists and investors alike. Kamala's accessibility is getting a boost from government projects, enhancing its attractiveness.
With the tourism sector recovering, Kamala is poised for growth. The area's charm is not just in its scenery but also in its potential for property appreciation. New developments are driving Kamala's property market, making it a place to watch for savvy investors.
As more people discover Kamala's potential, the demand for property is expected to rise. The combination of luxury living, scenic views, and improved infrastructure is setting the stage for Kamala to become a top choice for property buyers. Kamala's property market is on the rise, thanks to its unique blend of natural beauty and modern amenities.
Sources: Dot Property, Luxe Phuket, Ocean WWP
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.