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Where are the best places to invest in Panay Island right now? Is Iloilo City still the top pick, or are areas like Boracay, Roxas City, and Antique gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with local real estate agents, developers, and clients who invest across the island. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Panay Island and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.

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1) Mandurriao in Iloilo City is booming with rising property values due to new business parks and commercial centers
Mandurriao in Iloilo City is booming thanks to the rise of business parks and commercial centers.
Over the years, property prices in Mandurriao have jumped by an average of 6% annually, making it one of the fastest-growing areas in the Philippines. This surge is largely driven by the establishment of major business parks, like the Iloilo Business Park. This 72-hectare development is a hub for numerous BPO firms and is rapidly expanding with new office towers such as Enterprise 1 and Enterprise 2.
The influx of multinational companies and BPOs is not just boosting the local economy but also creating a wealth of job opportunities. This makes Mandurriao an attractive place for both investors and job seekers. The Atria Park District, a 32-hectare mixed-use development, adds to the area's allure with its residential buildings, outdoor malls, and institutions like Ateneo de Iloilo and Healthway Qualimed Hospital Iloilo.
Commercial centers like the Festive Walk Mall are also playing a significant role in Mandurriao's growth. These developments are turning the area into a prime investment location, drawing in more businesses and residents. The local real estate market is thriving, and the demand for properties is on the rise.
Insider knowledge suggests that the area's transformation is far from over. With ongoing developments and a steady influx of businesses, property values are expected to continue climbing. This makes now a great time to consider investing in Mandurriao.
For those looking to buy property in the country, Mandurriao offers a unique blend of business opportunities and lifestyle amenities. The area's rapid growth and development make it a compelling choice for potential buyers seeking both investment and quality of life.
Sources: Inquirer, PNA, Iloilo Condominiums
2) Oton, near Iloilo City, is gaining interest for its coastal location and new resort developments driving property value growth
Oton's property values are on the rise, and it's not hard to see why.
People are increasingly drawn to the idea of coastal living, and Oton, with its beautiful seaside views, is no exception. Since 2016, property prices have climbed by an average of 6% each year, reflecting this growing interest. The allure of living by the coast is undeniable, offering a serene lifestyle that many are eager to embrace.
Adding to the appeal, Oton is seeing a surge in new resort developments. These luxury subdivisions are transforming the area into a tourist hotspot, complete with amenities like swimming pools and exclusive commercial spaces. The tourism sector's recovery in 2024 has only accelerated this trend, making Oton a magnet for both tourists and investors.
Infrastructure projects are also playing a crucial role in Oton's rising property values. The upcoming Panay-Guimaras-Negros Inter-Island Link Bridge and the upgrades to the Iloilo International Airport are set to enhance accessibility. These improvements are expected to draw even more visitors and investors, further boosting the area's appeal.
Oton's proximity to Iloilo City is another factor driving its popularity. The city offers a vibrant urban lifestyle, and Oton provides a peaceful retreat just a short drive away. This balance of city convenience and coastal tranquility is a major draw for potential buyers.
With all these factors at play, it's no wonder that Oton is becoming a sought-after location for property investment. The combination of coastal charm, new developments, and improved infrastructure is creating a perfect storm for rising property values.
Sources: Lamudi, Inquirer Business, Inquirer Business

We have made this infographic to give you a quick and clear snapshot of the property market in the Philippines. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Estancia in Iloilo is gaining attention for its strategic location as a fishing and commercial hub
Estancia in Iloilo is quickly becoming a prime spot for real estate investment.
Property values in Estancia are on the rise, with the median home price projected to climb steadily in the coming years. This uptick signals a growing interest in the area, making it a promising opportunity for potential buyers.
One of the driving forces behind this trend is the significant government investment in infrastructure. Projects like the expansion of the Port of Estancia and the Iloilo Commercial Port Complex are boosting shipping capabilities and enhancing regional connectivity. These improvements make Estancia more accessible and appealing to both businesses and residents.
Estancia's strategic position as a commercial fishing hub, often dubbed the "Alaska of the Philippines," is another key factor. The area is rich in marine resources, supporting a thriving fishing industry that fuels economic growth. This vibrant industry attracts businesses and investors, further enhancing the region's appeal.
With its strategic location and ongoing development, Estancia is becoming a sought-after destination for real estate. The combination of rising property values, improved infrastructure, and a robust local economy makes it an attractive option for those looking to invest in the Philippines.
Sources: Iloilo Government, The Philippine Business News, Billion Bricks
4) Kalibo in Aklan is gaining interest with its expanding tourism industry and Kalibo International Airport expansion
Kalibo in Aklan is drawing in investors due to its thriving tourism scene and the expansion of the Kalibo International Airport.
The airport is a crucial entry point to Boracay Island, one of the Philippines' top tourist spots, making it easy for thousands of visitors to travel each year. This steady stream of tourists is a boon for the local economy, boosting businesses like hotels and restaurants.
Currently, the airport is undergoing a significant redevelopment to enhance its capacity. In 2024, the Department of Transportation kicked off a detailed engineering design study for the airport's expansion, with final designs expected by 2025. This project aims to accommodate larger aircraft and meet the rising demand for regional flights.
Meanwhile, the local government is actively marketing Aklan as a tourist destination. They're setting up an ecotourism site in the mangroves, aiming to position Kalibo as an alternative to Boracay Island. These initiatives are backed by grants from international agencies, making the area even more attractive to tourists and investors.
Kalibo's strategic location and ongoing developments are turning it into a prime spot for investment. The airport's expansion is not just about increasing capacity; it's about transforming Kalibo into a major hub for international flights, further enhancing its appeal.
With these developments, Kalibo is not just a gateway to Boracay but a destination in its own right, offering unique opportunities for growth and investment.
Sources: My Boracay Guide, FAO, BusinessWorld Online, Panay News
5) Pavia in Iloilo is attracting interest for its suburban charm and new residential subdivisions
Pavia in Iloilo is turning heads for its suburban charm and new residential subdivisions.
Property values are on the rise, largely due to the arrival of big commercial players like City Mall and Puregold. These developments have not only boosted the local economy but also made properties in Pavia more attractive and valuable. Investors are seeing potential in this growing town, making it a hot spot for real estate.
Residential projects are popping up everywhere, with developers like Sta. Lucia Land and Robinsons Land leading the charge. They're transforming Pavia into what could be the next central business district in the province. A standout project is Mercado Central in the Hacienda Verde township, which is set to become a lively hub with corporate offices, hotels, and even a stadium. This development is a game-changer for the area.
Infrastructure is also getting a major boost. The Department of Public Works and Highways is working on road projects that link rural areas to main roads, making travel faster and more convenient. These improvements are making daily life easier for residents, enhancing access to essential services and cutting down commute times.
With all these changes, Pavia is becoming a more appealing place to live. The combination of new commercial centers, residential projects, and improved infrastructure is creating a vibrant community. It's no wonder people are taking notice and considering Pavia as a prime location for their next home.
As Pavia continues to grow, it's clear that the town is on the rise. The influx of investments and developments is transforming it into a suburban gem in Iloilo. For those looking to buy property, Pavia offers a promising future.
Sources: Wikipedia, Daily Guardian, Philippine Statistics Authority
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6) Jaro in Iloilo City is gaining interest for its residential properties near educational institutions
Jaro in Iloilo City is becoming a hot spot for homebuyers, mainly because of its close proximity to top educational institutions.
Families are flocking to Jaro to be near schools like the University of the Philippines Visayas and West Visayas State University. These universities have seen a surge in enrollment, which means more families want to live nearby for easy access to quality education.
With more people moving in, property values in Jaro are climbing. From 2016 to 2023, the median list price for houses in Iloilo City, including Jaro, rose by 6% annually. This steady increase highlights the strong demand for housing, driven by the area's educational perks.
New residential projects are popping up, offering modern amenities to attract buyers. The demand for student accommodations is also on the rise, thanks to the growing number of students in Jaro. This has led to more developments tailored for students, boosting the local real estate market.
Real estate agents are seeing more inquiries and sales, showing that Jaro's appeal is growing. The city's plans to enhance educational facilities and infrastructure will likely keep Jaro attractive for potential residents.
Jaro's blend of educational access and modern living options makes it a prime choice for families and students alike, ensuring its continued popularity in the real estate market.
Sources: Inquirer Business, Panay News
7) Miagao in Iloilo is attracting attention for its historical charm and the University of the Philippines Visayas
Miagao in Iloilo is gaining attention for its historical charm and the University of the Philippines Visayas.
One standout feature is the Miagao Church, a UNESCO world heritage site, which draws tourists from all over. This iconic church has become a centerpiece in tourism promotions, contributing to the influx of visitors. In 2023, Miagao played a significant role in the 318,535 tourists who visited Iloilo, showcasing its growing appeal.
The University of the Philippines Visayas is another major attraction. It regularly hosts academic conferences and events, bringing in students and scholars from various regions. This not only emphasizes the academic opportunities available but also enriches the town's cultural landscape.
Miagao is also seeing improvements in infrastructure and amenities, as detailed in the Land Use Development and Infrastructure Plan (LUDIP). These enhancements aim to boost the quality of life for both residents and students, making the town more appealing. The media coverage of Miagao's cultural and historical significance further adds to its allure.
With these developments, Miagao is becoming a more attractive destination for tourists and potential residents alike. The combination of historical charm, educational opportunities, and improved infrastructure makes it a compelling choice for those looking to invest in property.
Sources: Iloilo Tourism Office Pushes Farm, Cultural Heritage as Destinations, Miagao's Secrets - The Church, The Bats, and the Myths, Land Use Development and Infrastructure Plan (LUDIP) for the Miagao Campus
8) San Jose in Antique is gaining interest for its affordable land and agricultural development potential
San Jose in Antique is gaining attention for its affordable land prices and potential for agricultural development.
People are increasingly interested in sustainable and locally sourced food, which is boosting the demand for agricultural products in the region. This trend is evident in community markets like the "talipapa" in Barangay Sta. Ana, Pandan town, where locals gather to buy and sell a variety of fresh produce, including vegetables, fruits, meat, and fish. These markets have become a vibrant hub for local produce, reflecting the growing interest in sustainable living.
The government is also playing a crucial role in supporting agricultural development in Antique. Influential figures such as the DENR Secretary, the Antique Governor, and Senator Loren Legarda are backing initiatives to enhance the abaca industry, a key component of the province's agriculture. Their support includes providing training and financial assistance to farmers, which is essential for improving productivity and marketability.
One of the most attractive aspects of San Jose is its land prices, which are significantly lower than in other parts of Panay Island. For example, you can find a 996 m² lot in San Jose for just ₱2,010/m². This affordability is a major draw for both investors and farmers looking to capitalize on the region's potential. Local real estate market reports highlight these competitive prices, making San Jose an appealing option for those interested in agricultural ventures.
With the combination of rising demand for local produce, government support, and affordable land, San Jose is becoming a hotspot for agricultural development. The area's potential is attracting attention from various stakeholders, including investors and farmers eager to explore new opportunities.
As more people recognize the benefits of investing in San Jose, the region is poised for growth, offering a promising future for those involved in agriculture. The community's commitment to sustainable practices and the government's backing are key factors driving this positive trend.
Sources: Lamudi, Panay News, Care Philippines

We made this infographic to show you how property prices in the Philippines compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Passi City in Iloilo is attracting investors with its central location and industrial development potential
Passi City in Iloilo is quickly becoming a hotspot for investors due to its central location and potential for industrial development.
Located right in the heart of Iloilo Province, Passi City is perfectly positioned as a key hub for trade and commerce. Its central spot means it's well-connected to major transportation routes, making it a prime choice for businesses eager to establish a presence.
One of the city's biggest draws is its vast land availability. With 25,139 hectares at its disposal, Passi City offers ample space for new businesses and factories, attracting investors who need room to grow. The city's infrastructure is also on the rise, with improved roads and bridges enhancing accessibility.
The local government is playing a crucial role in fostering industrial growth. Their proposal to host Iloilo's second airport is a testament to their commitment to economic development. This forward-thinking approach aligns with plans to boost the city's economic zones, making it even more appealing to investors.
Interest from both local and foreign investors is on the rise, underscoring Passi City's potential as a thriving industrial hub. The city's strategic initiatives and supportive policies are paving the way for a prosperous future.
With these factors in play, Passi City is not just a place on the map; it's becoming a focal point for those looking to invest in a promising location with significant growth potential.
Sources: Iloilo Government, BusinessWorld Online
10) Roxas City in Capiz is gaining interest for its seafood capital status and improved infrastructure
Roxas City in Capiz is experiencing a surge in real estate interest due to its emerging status as a seafood capital and improved infrastructure.
Known for its rich seafood offerings, Roxas City is attracting business investments in the seafood industry, leading to more jobs and economic activity. This economic boost naturally draws people who want to live and work in the area, increasing demand for housing.
Infrastructure improvements are another key factor. The local government has been busy with road expansions and airport upgrades, making the city more accessible. When a place is easier to reach and navigate, it becomes more appealing for both tourists and investors, sparking real estate development.
Tourism is also on the upswing. Events like the Regional Travel Fair have not only brought in significant sales but also highlighted the city's attractions. This tourism boost strengthens the local economy, making Roxas City a more attractive place to invest in property.
Media coverage has amplified this effect. As Roxas City gains attention as a seafood capital, more people hear about it and see it as a promising investment opportunity. This media spotlight can lead to increased inquiries and sales in the real estate market.
With these factors combined, Roxas City is becoming a hotspot for real estate, drawing interest from both local and international investors. The city's transformation is a testament to how strategic development can revitalize a region and create new opportunities.
Sources: Roxas City Overview, Regional Travel Fair Success, 2025 Retail Real Estate Outlook
11) Dumangas in Iloilo is gaining interest for its agricultural potential and closeness to Iloilo City
Dumangas in Iloilo is buzzing with real estate activity for several compelling reasons.
One major factor is the area's booming residential sector. Projects like *The Pinnacle* and *Saint Honore* have been selling like hotcakes, contributing to Iloilo capturing 13% of total real estate deals outside Metro Manila in 2024. This makes Dumangas a hot spot for potential buyers looking for a slice of the action.
Land prices in Iloilo have been on the rise, with house-and-lot units seeing an average annual increase of 6% from 2016 to 2023. The horizontal segment has been even more impressive, with a 12% annual price hike. This trend shows that investors are keen on larger, open spaces, which Dumangas offers in abundance.
Infrastructure developments are also playing a big role. The upcoming Panay-Guimaras-Negros Inter-Island Link Bridge and the Iloilo-Capiz-Aklan Expressway are set to make the area more accessible. These projects are expected to drive up property demand, making Dumangas even more attractive to buyers.
Additionally, the ongoing rehabilitation of the Iloilo International Airport is set to make travel more convenient. This could potentially lead to increased property values in the region, as easier access often attracts more interest from buyers and investors alike.
Sources: Daily Guardian, Inquirer
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An increasing number of foreign investors are showing interest. However, 90% of them will make mistakes. Avoid the pitfalls with our comprehensive guide.

12) Tigbauan in Iloilo is gaining interest for its affordable beachfront properties and rising tourism potential
Tigbauan in Iloilo is catching the eye of property buyers thanks to its affordable beachfront properties.
In coastal areas like Tigbauan, the real estate market has become more buyer-friendly. This shift means lower mortgage rates and potentially lower home prices, making it easier to snag a beachfront property here compared to other places.
Tourism is another big draw for Tigbauan. In 2024, Carles, a nearby town, saw a 74% jump in tourist visits, hinting at a strong tourism recovery. This trend is likely to spill over to Tigbauan, especially with resorts like Bearland Paradise Resort pulling in more visitors.
The local government is also boosting tourism efforts. The Department of Tourism-6 has been instrumental in increasing tourist arrivals in Western Visayas, with Iloilo City leading the charge. This growth is backed by the region raking in over P70 billion from tourism in 2023, highlighting the economic perks that could lure more buyers and investors to Tigbauan.
With these developments, Tigbauan is becoming a promising spot for those looking to invest in property. The combination of affordable real estate and rising tourism makes it an attractive option for potential buyers.
As the area continues to develop, the potential for growth in both property value and tourism is significant, making Tigbauan a place to watch.
Sources: Daily Guardian, Frederick Real Estate Online, Manila Bulletin
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.