Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Koh Samui's property market is included in our pack
Koh Samui remains one of Thailand's most sought-after property markets, thanks to its unique blend of limited beachfront land, strict building regulations, and a tourism-driven economy that supports strong rental yields.
This article covers the current housing prices in Koh Samui, along with detailed forecasts for 2026 and beyond, and we constantly update this blog post to reflect the latest market data.
Whether you are eyeing a pool villa, a condo, or a sea-view home, understanding Koh Samui's property price trends will help you make a smarter investment decision.
And if you're planning to buy a property in this place, you may want to download our pack covering the real estate market in Koh Samui.
Insights
- Koh Samui's "Gold Triangle" (Bophut, Choeng Mon, and Chaweng Noi) is expected to see 8% to 12% price growth in 2026, outpacing the island average by a significant margin.
- The island's strict building height limit of 12 meters helps preserve its tropical character and supports long-term property values by preventing overdevelopment.
- Bangkok Airways' control of Samui Airport creates a natural "access gate" that limits visitor volume, which in turn protects property scarcity and supports premium pricing.
- Villa rental supply on Koh Samui jumped 34% year-on-year as of early 2025, putting downward pressure on nightly rates but signaling strong investor confidence in the market.
- Foreign buyers dominate Koh Samui's property market and typically pay cash, since non-Thai nationals cannot access local mortgage financing in Thailand.
- Properties featuring eco-luxury elements like solar panels and rainwater harvesting are commanding a 15% rental premium, reflecting shifting traveler preferences.
- Koh Samui's primary property market includes around 2,900 units across 117 projects, with 70% of supply concentrated in Bophut alone.
- A standard three-bedroom villa in Koh Samui averages around 15 million baht (roughly $480,000 or €410,000), making the island more affordable than comparable luxury destinations.
Fact-checked and reviewed by our local expert
Daniel Rouquette 🇫🇷
CEO & Co-Founder at Villa Finder
What are the current property price trends in Koh Samui as of 2026?
What is the average house price in Koh Samui as of 2026?
As of early 2026, the average purchase price for a typical residential property in Koh Samui sits around 15 million Thai baht, which translates to approximately $480,000 or €410,000 at current exchange rates.
When looking at price per square meter, buyers can expect to pay roughly 75,000 baht per sqm (about $2,400 or €2,050) on average across the Koh Samui property market, though this figure blends cheaper inland homes with pricier sea-view villas and condos.
For context, around 80% of property purchases in Koh Samui fall within a range of 8 million to 35 million baht (roughly $255,000 to $1.1 million or €220,000 to €950,000), covering everything from modest inland houses to well-located pool villas without ultra-luxury pricing.
How much have property prices increased in Koh Samui over the past 12 months?
Property prices across Koh Samui increased by an estimated 6% overall between January 2025 and January 2026, making it one of the stronger-performing markets in Thailand during this period.
The increase was not uniform across all property types: prime sea-view villas in the northeast of the island appreciated by 8% to 12%, mid-market homes and villas rose by 4% to 7%, and condos saw more modest gains of 3% to 6%.
The single biggest factor behind this growth was the continued recovery of international tourism to Koh Samui, which directly supports rental demand and, in turn, encourages buyers to pay higher prices for income-generating properties.
Which neighborhoods have the fastest rising property prices in Koh Samui as of 2026?
As of early 2026, the three neighborhoods with the fastest rising property prices in Koh Samui are Bophut (including Fisherman's Village), Choeng Mon, and Plai Laem, all located in the island's desirable northeast corridor.
Bophut has seen price growth of roughly 10% to 12% over the past year, while Choeng Mon and Plai Laem have recorded increases in the 8% to 10% range, all outpacing the island average.
The main demand driver for these neighborhoods is their combination of airport proximity, walkable lifestyle hubs, quality beaches, and strong short-term rental performance, making them the first choice for both lifestyle buyers and investors.
By the way, you will find much more detailed price ranges across neighborhoods in our property pack covering the real estate market in Koh Samui.
We have made this infographic to give you a quick and clear snapshot of the property market in Thailand. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
Which property types are increasing faster in value in Koh Samui as of 2026?
As of early 2026, modern pool villas are appreciating the fastest in Koh Samui, followed by well-managed condos with foreign ownership quota, and then older standalone houses without sea views, which tend to lag behind.
Top-performing pool villas in prime locations like Bophut, Choeng Mon, and Chaweng Noi have recorded annual appreciation rates of 8% to 12%, well above the island average.
The main reason villas outperform is their scarcity combined with strong rental yields: a turnkey villa with a pool and sea view can generate gross returns of 7% to 10% annually, which attracts both lifestyle buyers and investors.
Finally, if you're interested in a specific property type, you will find our latest analyses here:
- How much do properties cost in Koh Samui?
- How much should you pay for a house in Koh Samui?
- How much should you pay for a villa in Koh Samui?
- How much should you pay for lands in Koh Samui?
What is driving property prices up or down in Koh Samui as of 2026?
As of early 2026, the top three factors driving Koh Samui property prices are the island's airlift-controlled scarcity (limited flight capacity keeps demand manageable), strong tourism recovery (visitor flows directly support rental yields), and Thailand's recent interest rate cuts (making financing slightly more accessible for domestic buyers).
The single most powerful upward force is the airport capacity constraint: Bangkok Airways operates Koh Samui's only airport, and this bottleneck naturally limits how many visitors and buyers can access the island, which keeps property values elevated.
If you want to understand these factors at a deeper level, you can read our latest property market analysis about Koh Samui here.
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What is the property price forecast for Koh Samui in 2026?
How much are property prices expected to increase in Koh Samui in 2026?
As of early 2026, property prices in Koh Samui are expected to rise by 4% to 7% over the course of the year, with prime villa locations likely to outperform and condos seeing more modest gains.
Different analysts offer a range of forecasts: conservative estimates sit around 4% to 5% growth, while more optimistic projections (particularly for the "Gold Triangle" of Bophut, Choeng Mon, and Chaweng Noi) reach 7% to 9%.
The main assumption underlying most forecasts is that Thailand's tourism recovery will continue at a steady pace and that the Bank of Thailand's recent rate cuts will provide mild support to buyer affordability without triggering a credit boom.
We go deeper and try to understand how solid are these forecasts in our pack covering the property market in Koh Samui.
Which neighborhoods will see the highest price growth in Koh Samui in 2026?
As of early 2026, the neighborhoods expected to see the highest price growth in Koh Samui are Bophut (including Fisherman's Village), Choeng Mon, Plai Laem, Bangrak, and Chaweng Noi, all located in the island's northeast quadrant.
Projected price growth for these top neighborhoods ranges from 7% to 12% in 2026, with Bophut and Choeng Mon at the higher end due to their combination of lifestyle appeal and rental performance.
The primary catalyst driving expected growth is airport proximity combined with established tourism infrastructure: these areas offer walkable restaurants, beaches, and services that attract both renters and buyers.
One emerging neighborhood that could surprise with higher-than-expected growth is Maenam, which offers better value today and is increasingly attracting buyers priced out of Bophut and Choeng Mon.
By the way, we've written a blog article detailing what are the current best areas to invest in property in Koh Samui.
What property types will appreciate the most in Koh Samui in 2026?
As of early 2026, modern pool villas in prime northeast locations are expected to appreciate the most in Koh Samui, followed by high-spec rental-ready villas, and then well-managed condos with foreign ownership quota.
Projected appreciation for top-performing pool villas ranges from 7% to 12% in 2026, depending on location, build quality, and rental readiness.
The main demand trend driving villa appreciation is the rise of "workation" travelers and longer stays, which has stabilized rental income beyond the traditional one-week holiday model and made villas more attractive as income-generating assets.
The property type expected to underperform in 2026 is older standalone houses far from beaches and without sea views, as they lack the rental appeal and lifestyle features that drive buyer interest in Koh Samui.
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Thailand versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
How will interest rates affect property prices in Koh Samui in 2026?
As of early 2026, Thailand's recent interest rate cuts (with the policy rate now at 1.25%) are expected to provide moderate support to property prices in Koh Samui by improving mortgage affordability for domestic buyers.
The Bank of Thailand cut rates by 25 basis points in December 2025, and most analysts expect rates to remain low through the first half of 2026, with mortgage rates for qualified borrowers hovering around 5% to 6%.
A 1% drop in mortgage rates typically translates to a 5% to 8% improvement in affordability for Thai buyers, which tends to support prices in the mid-market segment, though Koh Samui's villa market is less sensitive since most foreign buyers pay cash.
You can also read our latest update about mortgage and interest rates in Thailand.
What are the biggest risks for property prices in Koh Samui in 2026?
As of early 2026, the three biggest risks for Koh Samui property prices are a tourism shock (from global slowdown or safety concerns), Thai baht appreciation (which reduces foreign buyers' purchasing power), and localized oversupply of similar villa stock competing for the same rental demand.
The risk with the highest probability of materializing is baht appreciation: the Bank of Thailand has recently warned about declining competitiveness, and a stronger baht could make Koh Samui feel more expensive to European and American buyers who represent a large share of the market.
We actually cover all these risks and their likelihoods in our pack about the real estate market in Koh Samui.
Is it a good time to buy a rental property in Koh Samui in 2026?
As of early 2026, conditions are broadly favorable for buying a rental property in Koh Samui, especially if you target year-round rentability rather than peak-season-only locations and choose neighborhoods with strong tourism infrastructure.
The strongest argument for buying now is that low interest rates, eased LTV rules (valid through mid-2026), and continued tourism recovery create a supportive environment before prices rise further in prime areas.
The strongest argument for waiting is that villa rental supply has surged 34% year-on-year, putting downward pressure on nightly rates, which means investors should be cautious about overpaying for properties that assume peak-season occupancy year-round.
If you want to know our latest analysis (results may differ from what you just read), you can read our assessment on whether now is a good time to buy a property in Koh Samui.
You'll also find a dedicated document about this specific question in our pack about real estate in Koh Samui.
Buying real estate in Koh Samui can be risky
An increasing number of foreign investors are showing interest. However, 90% of them will make mistakes. Avoid the pitfalls with our comprehensive guide.
Where will property prices be in 5 years in Koh Samui?
What is the 5-year property price forecast for Koh Samui as of 2026?
As of early 2026, cumulative property price growth in Koh Samui over the next five years is expected to fall in the range of 25% to 45%, reflecting the island's structural scarcity and tourism-driven demand.
Conservative scenarios project around 25% to 30% cumulative growth (assuming modest tourism performance and some currency headwinds), while optimistic scenarios reach 40% to 45% if airlift capacity expands and global demand for island lifestyle properties strengthens.
The projected average annual appreciation rate over the next five years is 4.5% to 7.5%, which would keep Koh Samui ahead of Thailand-wide averages but below truly "hot" markets.
The key assumption most forecasters rely on is that Koh Samui's unique combination of limited buildable land, airport capacity constraints, and premium tourism positioning will continue to support prices even if Thailand's broader economy grows modestly.
Which areas in Koh Samui will have the best price growth over the next 5 years?
The top three areas in Koh Samui expected to deliver the best price growth over the next five years are Bophut (including Fisherman's Village), Choeng Mon, and Plai Laem, with Bangrak and Chaweng Noi close behind.
Projected five-year cumulative price growth for these top-performing areas ranges from 35% to 50%, assuming continued tourism momentum and no major shocks.
This aligns closely with the shorter-term 2026 forecast, as the same structural drivers (airport proximity, beach quality, lifestyle infrastructure) that favor these areas in the near term will persist over the medium term.
An undervalued area with strong five-year potential is Maenam, which offers lower entry prices today and is gradually attracting buyers priced out of more established neighborhoods.
What property type will give the best return in Koh Samui over 5 years as of 2026?
As of early 2026, turnkey pool villas in prime-but-rentable locations are expected to deliver the best total return over five years in Koh Samui, combining capital appreciation with strong rental yields.
Projected five-year total return (appreciation plus rental income) for well-positioned pool villas ranges from 60% to 90%, assuming gross rental yields of 7% to 10% annually on top of 4% to 7% annual price growth.
The main structural trend favoring villas is the rise of longer stays and "workation" demand, which has smoothed out seasonal rental income and made villas more attractive as income-generating investments.
For buyers seeking a balance of return and lower risk, well-managed condos with clear foreign ownership quota offer more predictable resale liquidity and lower maintenance complexity, even if total returns are slightly lower than villas.
How will new infrastructure projects affect property prices in Koh Samui over 5 years?
The three major infrastructure factors expected to impact Koh Samui property prices over the next five years are the ongoing expansion of Samui Airport (targeted for 2027 completion), improvements to the island's road network, and potential increases in direct international flight routes.
Properties located near completed infrastructure upgrades in Koh Samui typically see a 10% to 20% price premium compared to similar homes further away, based on historical patterns when airlift capacity has expanded.
The neighborhoods most likely to benefit from these developments are Bangrak (closest to the airport), Bophut, and Choeng Mon, all of which will gain from improved accessibility and reduced travel friction for visitors and buyers.
How will population growth and other factors impact property values in Koh Samui in 5 years?
Koh Samui's resident population growth is modest, but visitor-driven demand and the influx of remote workers and retirees are projected to support a 2% to 3% annual increase in housing demand over the next five years.
The demographic shift with the strongest influence on Koh Samui property demand is the growing number of "digital nomads" and remote workers seeking longer-term stays, which is changing the rental market from short-term vacationers to month-long residents.
International migration patterns, particularly from Europe, Hong Kong, and Australia, will continue to drive demand for mid-to-luxury villas and condos, as these buyers seek second homes or retirement properties in a tropical setting.
Properties that will benefit most from these demographic trends are two-to-four-bedroom pool villas in lifestyle-oriented neighborhoods like Bophut, Choeng Mon, and Maenam, where walkable amenities and strong internet connectivity meet the needs of longer-term residents.
We made this infographic to show you how property prices in Thailand compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
What is the 10 year property price outlook in Koh Samui?
What is the 10-year property price prediction for Koh Samui as of 2026?
As of early 2026, cumulative property price growth in Koh Samui over the next ten years is expected to range from 60% to 120%, reflecting the island's finite prime land and enduring appeal as a global lifestyle destination.
Conservative scenarios project around 60% to 75% cumulative growth (assuming periods of tourism softness and currency headwinds), while optimistic scenarios reach 100% to 120% if airlift capacity expands significantly and Thailand's economy outperforms expectations.
The projected average annual appreciation rate over the next decade is 4.8% to 8.2%, which would keep Koh Samui competitive with other leading island property markets globally.
The biggest uncertainty factor in making 10-year predictions for Koh Samui is how tourism demand will evolve in response to climate change, global travel patterns, and competition from emerging destinations in Southeast Asia.
What long-term economic factors will shape property prices in Koh Samui?
The top three long-term economic factors that will shape Koh Samui property prices over the next decade are Thailand's tourism resilience and global competitiveness, the baht's exchange rate trajectory, and the evolution of household debt levels that affect domestic buyer capacity.
The single long-term factor with the most positive impact on Koh Samui property values is tourism diversification: as the island attracts more direct international flights and a broader mix of visitor nationalities, demand becomes less vulnerable to shocks from any single source market.
The greatest structural risk to long-term property values is Thailand's high household debt, which limits domestic buyer participation and could slow price growth if foreign demand softens for any reason.
You'll also find a much more detailed analysis in our pack about real estate in Koh Samui.
What sources have we used to write this blog article?
Whether it's in our blog articles or the market analyses included in our property pack about Koh Samui, we always rely on the strongest methodology we can ... and we don't throw out numbers at random.
We also aim to be fully transparent, so below we've listed the authoritative sources we used, and explained how we used them and the methods behind our estimates.
| Source | Why it's authoritative | How we used it |
|---|---|---|
| Bank of Thailand (Residential Property Price Index) | Thailand's central bank using real mortgage-loan data. | We used it to anchor Thailand-wide price momentum. We then scaled Koh Samui estimates using local asking-price evidence. |
| Bank of Thailand (Tourism Indicators) | Official BoT dataset with consistent monthly time series. | We used it to quantify how strong the tourism cycle is heading into 2026. We treated tourism as a demand indicator for rentals. |
| Bank of Thailand (Monetary Policy Report Q3 2025) | The central bank's flagship forecast document for growth and inflation. | We used it to frame the macro backdrop and interest-rate transmission. We stress-tested housing risks using scenario language. |
| NESDC (Thai Economic Report Q3 2025) | Thailand's official economic planning agency with government outlook ranges. | We used it for Thailand's 2026 GDP and inflation outlook. We cross-checked these with IMF and World Bank forecasts. |
| IMF (World Economic Outlook DataMapper) | The global reference for standardized macro forecasts. | We used it to triangulate baseline growth expectations for 2026. We treated the IMF as a sanity check on local forecasts. |
| World Bank (Thailand Economic Monitor) | Compiles data and risks using consistent methods and public datasets. | We used it to cross-check growth and risk narratives. We mapped those risks into property downside scenarios. |
| Reuters (BoT LTV easing) | High-reliability wire service reporting policy details and dates. | We used it to assess how credit conditions could loosen for buyers through mid-2026. We translated this into demand support. |
| Reuters (BoT rate cut Dec 2025) | Precise report of the actual policy decision and forward expectations. | We used it as the latest confirmed rate-setting into January 2026. We inferred mortgage-rate direction using BoT commentary. |
| DDproperty (Koh Samui listings) | One of Thailand's largest property portals with thousands of listings. | We used it to sample current asking prices and price-per-sqm in January 2026. We focused on medians rather than outliers. |
| Thailand-Property (Koh Samui condos) | Major regional portal publishing aggregate listing stats and averages. | We used it as a second check on condo price-per-sqm levels. We adjusted older averages using national indices. |
| CBRE (Thailand Real Estate Market Outlook 2025) | Global top-tier real estate consultancy with standardized research. | We used it to contextualize developer supply and financing frictions. We applied these insights to Samui's domestic buyer segment. |
| JLL (Thailand trends for 2025-2026) | Global research house with dated, on-the-record Thailand outlook. | We used it to support the 2026 narrative around investment themes. We treated it as qualitative triangulation. |
| Cushman & Wakefield (Thailand MarketBeat) | Global brokerage with repeatable quarterly market reporting. | We used it to cross-check new-launch pricing and promotion behavior. We contrasted that with Samui's scarcer supply. |
| National Statistical Office (Population Census 2025) | Thailand's official statistics agency with gold-standard census data. | We used it to ground the long-term demand story. We treated demographic pressure as a slow-moving support factor. |
| Bangkok Airways analyst note (Globlex) | Based on a listed company directly tied to Samui airlift capacity. | We used it as a proxy for demand into Samui because flights are a hard constraint. We justified Samui's upward decoupling potential. |
| Asia Property Awards (Koh Samui market analysis) | Respected regional property media with detailed market data. | We used it to understand neighborhood supply concentration and rental trends. We incorporated their villa market statistics. |
| Conrad Properties (Koh Samui forecast 2026) | Local real estate agency with on-the-ground market knowledge. | We used it for yield data and local price growth forecasts. We cross-checked their "Gold Triangle" projections with portal data. |
| Horizon Homes Koh Samui | Local agency with detailed buyer profile and trend insights. | We used it to understand buyer demographics and eco-luxury trends. We incorporated their price-per-sqm observations. |
| FazWaz (Koh Samui listings) | Major property portal with detailed listing data and price ranges. | We used it to verify entry-level and high-end price points. We cross-referenced with DDproperty for consistency. |
| Reuters (Thai competitiveness warning) | Recent wire report on central bank concerns about economic trends. | We used it to frame currency and competitiveness risks. We incorporated this into our risk assessment section. |
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If you want to go deeper, you can read the following: