Authored by the expert who managed and guided the team behind the Thailand Property Pack
Yes, the analysis of Phuket's property market is included in our pack
The Phuket property market in 2025 shows clear price distinctions between condominiums averaging 144,000 THB per square meter and villas at 70,000 THB per square meter.
Premium branded properties command significantly higher prices, with branded condos reaching 181,000 THB/sqm and luxury villas up to 162,000 THB/sqm in prime areas like Cherngtalay and Bang Tao.
If you want to go deeper, you can check our pack of documents related to the real estate market in Thailand, based on reliable facts and data, not opinions or rumors.
Property prices in Phuket range from 8 million THB for entry-level condos to over 137 million THB for luxury villas in prime locations.
The most expensive areas include Cherngtalay, Bang Tao, and Kamala, while budget-friendly options exist in Rawai, Nai Harn, and Thalang.
| Property Type | Average Price per sqm (THB) | Typical Price Range |
|---|---|---|
| Standard Condos | 144,000 | 8M - 15M THB |
| Branded Condos | 181,000 | 15M - 40M THB |
| Standard Villas | 70,000 | 20M - 50M THB |
| Branded Villas | 162,000 | 50M - 137M THB |
| Premium Locations (Cherngtalay) | Up to 231,000 | 25M - 100M+ THB |
| Budget Areas (Rawai/Thalang) | 60,000 - 80,000 | 5M - 25M THB |
| Tourist Hotspots (Patong) | 130,000 | 9M - 30M THB |
Fact-checked and reviewed by our local expert
Attaya Suriyawonghae 🇹🇭
Real Estate Broker, Zest Real Estate
What is the average price per square meter for condominiums and villas in Phuket as of 2025?
The average price per square meter for condominiums in Phuket stands at 144,000 THB as of September 2025.
Villas command an average price of 70,000 THB per square meter across the island. However, these baseline figures shift dramatically when you consider branded properties and prime locations.
Branded condominiums reach up to 181,000 THB per square meter, representing a 26% premium over standard units. Similarly, branded villas can cost up to 162,000 THB per square meter, more than double the standard villa pricing.
Entry-level condominiums start around 8 million THB, while premium units in areas like Cherngtalay or Bang Tao can exceed 40 million THB for larger branded properties.
It's something we develop in our Thailand property pack.
Which areas in Phuket offer the most expensive properties, and which are considered more budget-friendly?
The most expensive properties in Phuket are concentrated in Cherngtalay, Bang Tao, Kamala, Surin, and Layan.
Cherngtalay and the Laguna area command the highest prices, with some premium zones reaching up to 231,000 THB per square meter. Bang Tao follows closely, particularly for beachfront and branded developments. Kamala and Surin offer luxury villa options with strong rental potential.
Layan has become synonymous with ultra-luxury properties, attracting high-net-worth individuals seeking exclusive beachfront access. Patong, while touristy, maintains premium condo prices around 130,000 THB per square meter due to its central location and rental income potential.
Budget-friendly areas include Rawai, Nai Harn, Wichit, and Thalang. Rawai and Nai Harn offer affordable villa and condo options while maintaining steady rental demand from long-term expat residents. Wichit and Thalang provide the lowest entry costs, with new infrastructure projects driving gradual appreciation.
The price difference between premium and budget areas can be as much as 200%, making location selection crucial for your budget and investment strategy.
How have property prices in Phuket changed over the past 5 years, and what is the trend over the last year?
Property prices in Phuket have experienced steady upward momentum over the past five years, driven by foreign demand and tourism sector recovery.
From 2020 to 2025, the market showed resilience despite global uncertainties. The most significant growth occurred in 2023, with prices increasing 10-15% as the market reached a peak following the full reopening of international travel.
The past year has seen more moderate growth patterns, with the market stabilizing as inventory levels increased. Current growth rates have tempered to a more sustainable 5-7% annually as supply caught up with demand in many segments.
Premium and branded properties have outperformed the general market, particularly in areas like Bang Tao and Cherngtalay where infrastructure improvements and luxury developments attracted high-end buyers.
Budget-friendly areas experienced the most volatile pricing, with some locations seeing rapid appreciation followed by corrections as speculative activity cooled.
What are the projected property price trends in Phuket for the next 1, 5, and 10 years?
Property price projections for Phuket show cautious optimism with varying timelines for different market segments.
For the next year, expect stable to modest growth of 5-7% as the market continues to balance supply with demand. Supply challenges in prime areas may support price stability, while secondary locations could see more modest appreciation.
The five-year outlook remains positive due to ongoing infrastructure development, sustained tourism growth, and lifestyle migration trends. Key areas are projected to appreciate 25-35% cumulatively over this period, with premium locations leading the growth.
The ten-year projection shows strong long-term upside potential driven by continued lifestyle and investment migration to Phuket. Prime and well-connected locations will likely lead appreciation, while emerging areas with infrastructure development will offer the highest growth potential.
However, market maturity may result in more moderate growth rates compared to the rapid appreciation seen in previous decades.
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What are the typical additional costs when purchasing property in Phuket, such as taxes, fees, and maintenance?
| Cost Type | Rate/Amount | Details |
|---|---|---|
| Transfer Fee | 2% | Usually split between buyer and seller |
| Stamp Duty | 0.5% | Applied if no specific business tax |
| Specific Business Tax | 3.3% | If property owned less than 5 years |
| Withholding Tax | 1% (individual) | Progressive rates for corporate buyers |
| Condo Maintenance | 40-80 THB/sqm/month | Higher for upscale developments |
| Annual Property Tax | Variable | Depends on usage and property type |
| Legal Fees | 1-2% | For due diligence and transfer process |
What are the average mortgage interest rates in Thailand for foreigners buying property?
Mortgage interest rates for foreigners purchasing property in Phuket typically range from 5-7% per year.
Foreign buyers face stricter lending criteria compared to Thai nationals, including higher down payment requirements often ranging from 30-50% of the property value. Banks also require extensive income documentation and may limit loan amounts based on the borrower's home country income.
The loan-to-value ratio for foreigners is generally capped at 50-70%, significantly lower than what Thai citizens can access. Additionally, banks may require property insurance and apply higher processing fees for foreign applicants.
Some developers offer alternative financing arrangements or partnerships with specific banks that may offer more favorable terms for their projects, though these often come with higher interest rates.
It's advisable to secure pre-approval before seriously searching for properties, as financing can be a limiting factor in your purchasing power.
What are the rental yields for short-term and long-term rentals in Phuket, and how do they vary by location?
Rental yields in Phuket vary significantly between short-term and long-term strategies, with location playing a crucial role in returns.
Condominiums typically generate 4-6% yields for premium units on short-term rental platforms. High-performing areas like Bang Tao, Kamala, and Patong can achieve 8-10% returns due to strong tourist demand and premium pricing capabilities.
Premium beachfront villas can command up to 180,000 THB per month for short-term rentals during peak season, though occupancy rates fluctuate seasonally. Long-term rental yields are generally lower but more stable, ranging from 3-5% annually.
Location variations are significant: tourist-heavy areas like Patong and Kata generate higher short-term yields but face more competition and seasonal fluctuations. Residential areas like Rawai and Nai Harn offer steadier long-term rental income with lower yields but more predictable cash flow.
It's something we develop in our Thailand property pack.
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Thailand versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you're planning to invest there.
Which areas in Phuket are best suited for short-term rentals, long-term rentals, or for personal residence?
Area selection in Phuket depends heavily on your intended use and investment strategy.
Best for Short-Term Rentals:
- Patong - Highest tourist traffic and nightlife attractions
- Bang Tao - Premium beachfront with luxury resort amenities
- Kamala - Family-friendly beaches with strong seasonal demand
- Kata and Karon - Established tourist areas with consistent bookings
- Surin - High-end clientele and luxury villa market
Best for Long-Term Rentals and Personal Residence:
- Rawai - Large expat community and family-friendly environment
- Nai Harn - Quieter residential area with excellent amenities
- Cherngtalay - Upscale living with golf courses and international schools
- Thalang - Emerging area with new infrastructure and lower costs
- Chalong - Central location with good connectivity to all areas
Personal residence choices should prioritize lifestyle amenities, international schools, healthcare facilities, and transportation links over pure rental potential.
What are the average purchase prices for properties in popular areas like Patong, Kata, Kamala, and Cherngtalay?
| Area | Condo Price/sqm (THB) | Typical Condo Price | Villa Price/sqm (THB) | Typical Villa Price |
|---|---|---|---|---|
| Patong | 130,000 | 9.1M+ | - | Limited villa options |
| Kata/Karon | 115,826 | 15.4M | 73,000-83,000 | 40.4M |
| Kamala | 144,000+ | 4.5M-8.4M | 85,000+ | 20M+ |
| Cherngtalay | 156,000 | 19.4M | 137,900 | Up to 137.9M |
| Bang Tao | 150,000+ | 12M-25M | 120,000+ | 35M-80M |
| Rawai | 95,000 | 6M-12M | 60,000 | 15M-30M |
| Thalang | 85,000 | 5M-10M | 55,000 | 12M-25M |
How does the Phuket property market compare to other major cities in Southeast Asia in terms of price and investment potential?
Phuket positions itself as a premium destination within the Southeast Asian property market, offering distinct advantages and challenges compared to regional competitors.
Price-wise, Phuket is more affordable than Singapore and Hong Kong but commands premium rates compared to Pattaya, Chiang Mai, or most Vietnamese and Malaysian markets. Entry-level condos in Phuket start around 8 million THB, while similar properties in Kuala Lumpur or Ho Chi Minh City might cost 30-50% less.
Investment potential in Phuket benefits from Thailand's established legal framework for foreign property ownership, mature tourism infrastructure, and strong international connectivity. Rental yields of 4-8% compare favorably to Singapore (2-3%) but may lag behind emerging markets like Vietnam or Indonesia where yields can exceed 10%.
However, Phuket's market maturity means long-term capital appreciation may be more modest than rapidly developing markets in Vietnam, Cambodia, or the Philippines. The trade-off is greater stability, liquidity, and established rental markets.
Lifestyle value and resort amenities in Phuket often exceed what's available in Bali, Langkawi, or other tropical destinations, justifying premium pricing for lifestyle-focused buyers.
What are the most promising areas for property investment in Phuket as of today?
The most promising investment areas in Phuket combine current value with future growth potential based on infrastructure development and market trends.
Bang Tao, Cherngtalay, and the Laguna area represent the highest transaction volumes and most consistent appreciation. These areas benefit from established luxury infrastructure, international schools, golf courses, and planned transportation improvements.
Kamala, Layan, and Surin show strong growth in elite villa developments and branded projects. The concentration of high-end resorts and beach clubs creates a premium environment that supports property values and rental income.
Emerging opportunities exist in Rawai and Thalang, where affordable entry points combine with new medical facilities, transportation hubs, and lifestyle amenities. These areas attract lifestyle migration and offer better value propositions for long-term appreciation.
Wichit and the areas around Phuket Town present the highest growth potential due to new infrastructure projects, but require longer investment horizons and carry higher risks.
It's something we develop in our Thailand property pack.
How does the cost of property ownership in Phuket compare to other popular destinations for expatriates and investors?
Property ownership costs in Phuket are generally lower than major Western destinations and competitive with other tropical investment locations.
Annual ownership costs including maintenance, taxes, and utilities typically range from 2-4% of property value, significantly lower than Singapore (4-6%), Australia (3-5%), or most European markets. Property taxes in Thailand remain modest compared to Western standards, though this may change with ongoing tax reforms.
Maintenance costs for condominiums at 40-80 THB per square meter monthly are reasonable compared to similar tropical destinations. However, branded developments and resort-style properties command higher premiums for facilities and services.
Utility costs are manageable, though air conditioning expenses during hot season can be substantial. Internet, cable, and other services are generally affordable and reliable in most areas of Phuket.
Insurance costs are lower than most Western markets, but foreign owners should budget for comprehensive coverage including natural disaster protection during monsoon season.
Overall, the total cost of ownership makes Phuket attractive compared to similar lifestyle destinations while offering better infrastructure and services than many lower-cost alternatives.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are advised to consult with a qualified professional before making any investment decisions. We do not assume any liability for actions taken based on the information provided.
The Phuket property market in 2025 presents clear opportunities for both investment and lifestyle buyers, with prices ranging from affordable entry points in emerging areas to ultra-luxury options in premium locations.
Success in this market depends on understanding location-specific dynamics, additional ownership costs, and aligning your purchase with either rental income goals or personal residence plans.
Sources
- The Thaiger - Phuket property market in 2025
- C9 Hotelworks - Phuket Property Market Update Report
- Digital Villas - Best areas to buy property in Phuket 2025
- Pulse Real Estate - Condo prices in Phuket
- Luxe Groups - Invest in Phuket
- Home in Phuket - Top 5 emerging neighborhoods
- Fazwaz - Phuket properties sales market report
- Bangkok Post - Phuket housing market still robust